Take a look at these emails we made for a super cool brand... The Obzia team is cruuushing it 🔥

Sends emails that tap into scenarios customers can *actually* see or fear happening in their own life 🎯

Running a business is asking for problems. You don't fix a problem and reach some peaceful place where nothing goes wrong anymore. You fix one problem, the next one shows up/reveals itself right after. A business without problems literally doesn't exist. Gotta get used to it.

I tell most brand owners that their email revenue % should be around 25-40% when the channel is dialed in. Obviously, as any marketer should know, attribution is never perfect. But it's still a data point worth tracking closely. That said, we've got brands seeing 50-60% attributed revenue from email & SMS. This usually happens with brands that have very loyal audiences. A strong community of raving brand fans. Lots of repeat buyers who don't need heavy discounting to purchase. When your audience is that engaged, email naturally carries more weight because people are already extra primed to buy from you AND they rely more on your emails for updates. The brands hitting 50% in Klaviyo aren't doing anything magical that other brands haven’t discovered yet. They just have a different type of audience and brand-to-customer relationship. Before you compare your own brand to Klaviyo screenshots on socials, make sure you're actually playing the same game in the first place.

Couple of recent messages that clients have sent our team. I'll never never get tired of unprompted feedback like this lol. This is what happens when you actually deliver results and communicate well 🎯

My business partner and I have spent well over $70k on courses/coaching. Most people would call us stupid for paying for those things. "Lol you got scammed! Why would someone rich even sell a course?" Uhm, rich people like to make money btw. Big surprise. So they package their most valuable knowledge into digestible content and sell it...to make more money. And people like myself are happy to pay for it (and we've made that $70k back many times over). Don't get me wrong though, we've definitely bought courses where 95% of the content didn't really help us. But that last 5% was pure gold and saved us months or years of figuring out certain things ourselves. So if you actually believe in yourself, investing in coaching or courses from people you trust is a no-brainer. Don't delay your success because people on TikTok say "all courses are scams!!!"

This is the difference between having a "decent" pop-up and a dialed-in pop-up for your ecom brand btw. From ~700 new email profiles captured daily... To ~1500 new email profiles captured daily. Easy 2x win for this brand's list growth as we onboarded them 📈

I can't count on 2 hands how many times I've had to tell subscription brands this in audits: "Your campaigns are only making ~20% of the revenue you see in Klaviyo, because your email team hasn't been excluding active product subscriptions from receiving your campaigns."

I just tripled daily list growth for an ecom brand we took on last week. Their previous pop-up had a 4.3% submit rate. 2 days after onboarding them at Obzia, we implemented new pop-ups and skyrocketed submit rate to 12% instantly. Speed focus on what matters most.

I don’t care if it’s kinda cringe, but I’m proud to say that the jobs I now provide to over a dozen of people are exactly the jobs I would've wanted before starting Obzia. Fully remote. Work at the times you prefer. Get paid well. We don't track hours, we track results. We'd rather you work 4 focused hours and crush it than 8 hours of average work. We're not boring and corporate. We treat people well and have fun while getting clients some of the best results in the space. People share ideas and help each other get better at their roles even though they don't have to. And when someone does great work and earns a raise, we give it to them. We don't wait for them to ask. This is the type of environment I would've wanted before I knew I was going to build it myself.

My worst fear as an agency founder is having to lay off a key team member because of "cutting costs". We're not even remotely close to that now, but I'll work my ass off to make sure we never get there. My team's stability in the future depends on my business decisions today.

Brands will find a winning email angle and just...move on. Huge mistake. When something works, you should double down on it. Test more variations, repurpose it in flows, milk the concept. This is how we turn one winning campaign concept into even more revenue for clients 👇

Uhm... We made $4.8k from a plain text email with 27 words lol. Probably the shortest email I've ever sent. A simple sale reminder to a broader segment. And the email became the highest revenue-generating one on the Klaviyo account so far 🚀 Sometimes less really is more.