selling some products online
Joined April 2024
- Tweets 1,093
- Following 76
- Followers 8,381
- Likes 554
337 Photos and videos
Pinned Tweet
Jun 4
New CRO Hack
Implementing these 2 text changes has increased Checkout CRO with 38%
Implement!
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Jun 13
Since a couple of weeks we find our concepts on Pinterest
Some pretty interesting content can be found here, especially if you want to look less like you want to sell something
People go to Pinterest to find inspiration, brands that are successfully scaling there are experts in looking 'native'
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Jun 12
Custom build a Company Dashboard with Claude Code
Took around 1 week, but end product is insane
We now have a 24/7 live overview of:
- AOV
- Shopify Revenue
- Adspend Meta
- Profit
- Productivity of the team
- Whoever is clocked in / clocked out
- Business health (is everything live and not banned?)
And way more
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Jun 10
Creative team went balls deep in research
Reddit, AI, Surveys, Meta comments
This has definitely paid off, average CPA in our ad account has dropped with 50% .
Make sure your editors do research themselves as well!!!
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Jun 9
Adset at the top -> AI UGC -> General listicle
Adset at the bottom -> Same AI UGC -> Listicle made with manus, based on the script of the ad
Insane insane different in CPA. This shows how fk important it is to have everything in the funnel congruent
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Jun 7
New winning adset in 1 of our ad accounts, overtaking champions adsets in sales.
Format??? Founder ad, problem aware script.
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Jun 6
Only 2 filters I use to find new products:
- Revenue 250k - 1000k
- Sell price 25USD - 50USD
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Jun 5
Perfect split between:
TOF -> unaware/problem aware ads -> make customer aware of the problem
MOF -> product aware ads -> show product and comparison with others
TOF -> offer ads -> now people really want to buy (lowest CPA)
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Jun 2
New brand has really slow start:
700 USD revenue
1400 USD spend
Now back to drawing board:
- CRO on website
- New offer
- Ads script revision make it congruent
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May 30
Slow start to new brand
3 days runtime
6 sales
46 CPA
1 ad got 4 sales tho, gonna iterate on that and test prelanders!
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May 29
Our domain got flagged on Meta :(
Anybody ever had this? Solution maybe?
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May 28
Podcast format is ABSOLUTELY crushing for us in the ad account.
Targets all demographics, everybody listens to podcasts.
Like & Retweet to get our Swipe File
(Must be following otherwise no DM)
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May 26
Winning video ad format we use:
- Visual hook problem
- Hook script with the biggest problem
- Failed alternatives
- Solution (our product)
- Guarantees
- CTA
(not our brand, just an example:)
app.winninghunter.com/ad/238…
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May 24
Try to learn your customer AS GOOD AS POSSIBLE
- Meta comments
- Post purchase surveys
- Reddit
- Call them (importante)
- Check their Meta feed
- Asking for reviews
- Deep research
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May 23
Starting a new brand today, will bring you guys along!
Research process was simple, Reddit, competitors, deep research.
Made ads based on this iteration on competitors
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May 18
Current routine:
- Waking up at 7AM
- Sleeping at 10PM
- Only eating whole foods
- No phone 1h before & after bed
- Gymming, walking & running daily
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May 17
Current campaign setup:
- USA campaign CBO
- Worldwide campaign CBO
- ABO campaign with 1 winning ad per adset
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