🔊CASE STUDY🔊
Aberdeenshire - a public commitment to local growth 🌱
Aberdeenshire Council is championing the Scotland Loves Local Gift Card to support local businesses, strengthen communities and drive economic growth across one of Scotland’s largest council areas.
Since its launch, the scheme has delivered over ÂŁ1 million spent locally, helping 15,000 households and generating around 40,000 transactions - boosting footfall and connecting residents with independent businesses.
Council Leader Cllr Gillian Owen explains:
🗨️ “Choosing local helps protect jobs, strengthen communities and support the environment. The gift card makes it easy for everyone to contribute to a thriving local economy.”
From extensive outreach to accessibility solutions and resident-led design, Aberdeenshire’s approach proves how practical, people-focused initiatives can create lasting impact.
đź”—Read more here:
scotlandstowns.org/swmsc-por…