196 Photos and videos
My OpenClaw ships banger ad briefs while I sleep.
Production-ready briefs. Scored. Validated through a QA skill tree.
And I am going to show you how to set it up in return for a little bit of clout
Here's what's actually running while I'm asleep.
OpenClaw has a skill graph. Three AI agents connected in sequence — each one feeds the next, and nothing moves forward until it passes.
The first agent is pure research. It's scraping the Meta Ad Library pulling 5–10 active competitor ads, extracting repeating hooks, mapping visual patterns, documenting copy structures, and analysing CTA approaches (offer vs urgency vs curiosity).
At the same time it's running Golden Pain Extraction — pulling verbatim emotional language from Amazon 3-star reviews, Reddit threads, TikTok comments on competitor videos, and customer service logs. Not summaries. Exact words real customers used. Each pain gets tagged and mapped to one of the 8 Life Force drives.
Then it runs an asset audit — lifestyle product shots, founder content, UGC, testimonials, before/afters. Everything gets catalogued.
All of that gets compiled into a research document. Competitor analysis. Golden Pains mapped to LFE8. Dream outcomes. Available assets. Recommended angles.
That document feeds the second agent — the brief writer.
It builds static briefs: 3 copy variations per brief, each with Headline Subline CTA. Left side: 3 USPs. Right side: Feature → Benefit mapping x3. Visual direction, do's and don'ts, product URL, primary image, drive assets — all included.
It builds video briefs: 3 hook variations per brief, each broken into Text Hook Visual Hook Audio Hook Why It Works.
Then 3 full timed body scripts — [0–3s] Hook → [3–8s] Setup → [8–15s] Product → [15–18s] Proof → [18–20s] CTA.
The 3-Second Formula is embedded at the writing stage. Second 0–1: Triple Stack (visual hook, text hook, audio hook firing simultaneously). Second 1–3: The Promise. Second 3–5: The Rehook.
If the structure doesn't hit those timings, it doesn't get written.
Every brief then hits the QA agent. This is where most of them die.
Validation checklist: 10 Golden Rules scored out of 10.
Minimum 7 to pass.
Score below 7? It doesn't get sent to me. It gets rejected back to the brief writer with specific fix notes.
Not a soft pass. A directed rewrite. The loop runs until it passes.
Only when a brief clears every node does it hit my Telegram.
6 production-ready briefs. 3 static. 3 video. Validated hooks. Fresh angles built from real market intelligence.
Ready for designer handoff → testing → iteration → scale.
No docs opened. No prompts written. No hours wasted.
I've scaled 50 brands to 7 and 8 figures at MHI Media.
I mapped the full skill tree — every agent, every node, every framework, every validation gate.
Like Repost Comment "CLOUT" and I'll send it over.
(Follow me so I can DM you)
Screenshot not revelant but the last 30 days aint too bad.
494
231
522
49,197
Doesn't miss
Jun 4
6 months in with a growth client, went from 10k to 600k months
400k spent on our founder ads in total
Funny thing is the content is all from ONE SHOOT, we're able to iterate on constantly because the concept is so strong
All prompted with no script, 2 million in revenue
AMA
2
3
263
Edd Chalk retweeted
Jun 1
first full month w/ @scalesurfer_ on this brand not a bad starttt
letsgoo - top creative agency as always
hmu if you want this for your brand
13
4
102
13,637
Edd Chalk retweeted
Apr 29
meta legit cranking l30
@kamal_razzak @ChrisLangSocial @oliverblackshaw all have solid solid creative in that list right there.
couldn’t do it without them.
3
3
22
2,808
Edd Chalk retweeted
Apr 24
team are consistently on fire rn
started w/ this brand doing around 120k a month spend
first month in
1. top spending campaign
2. helped them scale to 210k in spend
lfg
2
1
24
1,913
This job used to suck.
Since I've used this tool, I haven't had to think about it; it does everything for me.
Autopilot content.
Apr 15
My UGC/AFF/CREATOR/INFLUENCER/SEEDING tool is ready for beta testers
HMU in DMs or reply below and I'll send a loom showing you how it works
If you wanna 100x your capacity, reduce costs by 90% - this is the tool
all the other tools on the market do not compare
2
154
Good luck replying to everyone manually - I'm off to the pub
Apr 10
I interviewed all of the best creative strategists in the world.
@binghott. @iamshackelford. @DenneyDara. @sourfraser. @MatthewGattozzi. @pkennedy93 @thedennis. @harrydelmege_. @heyitsalexP. (thank you so much guys, you're all the best)
If you read this document you will be able to become, train, & hire the best advertiser/creative strategist in the world. I promise you that.
Hiring and training creative strategists is one of the most expensive mistakes you can make if you get it wrong.
So I asked the best in the world:
what separates the ones who actually produce winners from everyone else.
I wrote it all up in one doc.
I put a lot of time into this and there literally 0 AI, just 14 pages of straight sauce.
reply "STRAT" and I'll send it over.
4
1,636
Holy moly - cheat code.
Apr 10
I interviewed all of the best creative strategists in the world.
@binghott. @iamshackelford. @DenneyDara. @sourfraser. @MatthewGattozzi. @pkennedy93 @thedennis. @harrydelmege_. @heyitsalexP. (thank you so much guys, you're all the best)
If you read this document you will be able to become, train, & hire the best advertiser/creative strategist in the world. I promise you that.
Hiring and training creative strategists is one of the most expensive mistakes you can make if you get it wrong.
So I asked the best in the world:
what separates the ones who actually produce winners from everyone else.
I wrote it all up in one doc.
I put a lot of time into this and there literally 0 AI, just 14 pages of straight sauce.
reply "STRAT" and I'll send it over.
1
2
161
Just doesn't miss 🎯
Apr 10
the team is absolutely flying right now
we've been working with a brand for a while now.
when we started, they were spending a fraction of what they spend today. we've helped them scale to almost $1M/month on Meta.
2 other agencies (who are big on X) and an in-house team are also on the account.
we make up 40% of total spend. the other three split the rest. (also our CPA is significantly lower)
It was actually closer between agencies at the start but
my team continually improves because we have a systematic approach to creating ads
We do not just have some formats which work once and then run out of ideas
We base all our copy and ads on marketing fundamentals and this just compounds month over month
We fundamentally provide value and improve month over month - we cannot be stopped.
this is what long-term creative partnership actually looks like when you work with the best
if you're cycling agencies every 6 months wondering why nothing sticks, DM me. (or if you want some bangers in your ad account ASAP, dm)
208
Thanks for the kind words!
“Don't you dare come out of that room til you have a banger….”
1
2
314
Edd Chalk retweeted
“Don't you dare come out of that room til you have a banger….”
2
3
12
3,488
Ecom has peaks and troughs, right?
So, try to fabricate as many peaks as possible.
New is better than free!
So split your drops up so they are more frequent. Don't wait around for a "spring sale".
Run a collab or run a mini drop, hype it up with limited runs and seeding to the right people.
Ads > VIP list.
Apologise to the email list that you don't have enough for everyone who wants one. If you want to get your hands on it, better be quick.
3-week lead time for each drop if you run it correctly.
Cheap CPAs as emails cost nothing to collect.
FOMO is powerful. Your evergreen ads get cheaper cause TOF is cracked.
Give it a go and ride those peaks. 🏄♂️
2
5
300