Product Identity Designer for FMCG & Luxury • I design systems that earn trust, stand out on shelves, and scale. →Work with me.
Joined January 2023
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110 Photos and videos
Pinned Tweet
29 Mar 2025
This sparked a love-roar about two days ago.
But let’s be honest…
A lot of the love didn’t come from tasting or testing the product.
When design meets desire, magic happens!
🧵
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May 24
Good point.
One interesting thing about physical products:
Some decisions users never notice directly still shape their experience.
Material choices.
Structural tolerances.
Information hierarchy.
A lot of product experience happens before the customer even realizes it.
May 24
Product designers think like engineers, feel like artists, and understand people like psychologists.
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May 6
Packaging isn’t just a container.
It’s the first physical interaction with your brand...
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May 6
Every designer has a lane. What’s yours?
Mine:
I design how products are experienced through packaging.
Not just how they look
but how they open, feel, and behave in use.
Focus:
• FMCG & Product Identity
• Structural Packaging
• Perception-driven design
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May 4
The moment someone opens your product…
that’s when they decide if it feels premium or not.
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May 4
Hi Innovators,
It’s a new week, but here’s something worth revisiting:
Most packaging designers focus on how it looks.
Very few think about how it opens.
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Mar 12
This is AI and Photoshop
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Mar 12
This is AI and Photoshop
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Mar 9
Most people think they choose products on the shelf.
They don’t. Their brain does.
Design is psychology.
IWD visual I worked on for Cornvita.
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Feb 16
Clarity builds trust. And trust is what gets remembered.
Feb 2
Hello X, I'm David Elibe.
I design product identity systems. How products earn trust, stand out on shelves, and scale in real markets.
This year I’ll be sharing my thoughts around product identity, packaging and clarity over trends.
Glad to be back in Elon's Backyard.
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Feb 15
Been sitting on this Tea Spices project for a while now.
Might be time to finally push it out on Behance.
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Feb 13
Product design without AI 🌚
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Feb 13
Product identity for Tea Spices.
Good products deserve to be understood fast.
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Feb 9
A lot of founders think they have a marketing problem.
Sometimes they do.
But often, they have a clarity problem...
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Feb 5
Most founders come asking for design.
What they’re actually asking for is relief.
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Feb 4
Product identity is not all decoration.
It is compressed clarity.
It is trust, communicated visually, under pressure.
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