Founder, CCO of @heartlentgroup, father, husband, artist & co-creator of Walt Clyde Frazier's “Winning & Grinning” & Henrik Lundqvist’s “King Henrik”

Joined April 2009
1,266 Photos and videos
Still struggling to find the words. @nyknicks are champions. The best part wasn’t ending a drought. It was being in San Antonio for Game 5 with Teddy and Vivienne, watching the final seconds tick away and seeing the Knicks raise the trophy.
1
4
123
They love this team even more than I do. Look up to @jalenbrunson1, know every storyline & live for Knicks basketball. As a dad, there’s nothing like watching your kids experience a moment they’ll remember forever. Meredith was there in spirit, I’m grateful we got to share this.
1
86
I’ve been fortunate to work with the Knicks over the years, including on Clyde’s Winning and Grinning book, but watching my kids watch our Knicks become champions hit differently. What a night. What a team. Go Knicks.
1
55
29-point comeback. 1.2 seconds left. OG Anunoby. History. 🧡💙
93
Elliot Gerard retweeted
game 4 at the mecca ‼️
158
692
5,817
182,687
Elliot Gerard retweeted

1
4
135
Elliot Gerard retweeted
Swipe to pick their new pair. ⚽ The Nike 'USA Pack' arrives tomorrow (6.4) at Kids Foot Locker.
3
4
326
Elliot Gerard retweeted
Who you got?🏀 The Finals Matchup Is Set.
21
163
1,113
24,551
Elliot Gerard retweeted
.@TimBontemps and @getnickwright need to come clean - erroneous analysis across the aboard. Recognize and Realize #NewYorkForever
3
3
14
970
“Winning and Grinning”, from courtside phrasing to late-night praising. A proud moment for @HeartlentGroup seeing @WaltFrazier featured on @FallonTonight, highlighting both Winning and Grinning and the Winning and Grinning Coloring Book.
1
2
3
418
Honored to serve as Creative Lead alongside Ryan Sirgiovanni and @BrighttimeBooks, helping shape the creative direction, visual identity, and storytelling behind both titles. “Rhyming and shining, designing and defining.” 🏀📚 #WinningAndGrinning #WaltClydeFrazier #JimmyFallon
102
Elliot Gerard retweeted
there's more in store 🎮
9
43
450
30,194
I’ve been a lifelong @nyknicks fan and have been fortunate to work with the organization in different ways over the past decade. I’m incredibly grateful for the continued trust in me and @HeartlentGroup. What makes it even more meaningful now is seeing it through my kids’ eyes.
1
1
106
At the @Roommates__Show Block Party and Brunson’s @secondroundfdn Golf outing. Those moments meant a lot to me. Not just because of the access, but because I saw firsthand how athletes can use their platforms to inspire and give back.
1
42
While I know it’s unlikely my kids will ever play at that level, I hope they carry that same drive, discipline, and mindset into whatever path they choose. As they head into a big playoff run, I’m just grateful this team continues to inspire the next generation. LET'S GO KNICKS!
26
Elliot Gerard retweeted
.@HeartlentGroup x @FootLocker Tapping into the @NBA Playoffs, spotlighting #FootLocker kicks on the biggest stage. Inspired by the athletes, teams, and cities, we’re bringing fans into the convo on who takes the Larry O’Brien 🏆 Where product, culture, and storytelling meet.
1
1
92
Elliot Gerard retweeted
24 hours until the playoffs are here.
31
355
2,631
52,429
.@HeartlentGroup brought another chapter of @NYRangers history to life through the Travel Through Time series presented by @Delta. #MikeRichter. 1st game. New Year’s Day 1990. Begging for an omelette. We reimagined it in the @CarnegieDeli the official Deli in @TheGarden!
1
1
228