The average brand in this industry generates $7 per subscriber that enters the welcome sequence. We do $27. This means we're extracting 3.8 times more revenue. Every single dollar going to ads is now suddenly "worth more". They have a healthier cash flow and finally experienced the "breakthrough" they'd been looking for for years. I've audited 100 welcome flows for 7, 8 and 9-figure brands. Some of them are optimized. Most of them are not. They're just a series of emails dropped into one sequence that are left untouched for 2 years. Here are 3 ways to increase a welcome flow's sales by as much as 200-300% – ranked by potential impact. 1) Improve the front-end offer. 10% off vs $10 off vs a $10 COGS product valued at $90. The last one is way more likely to get more subscribers AND buyers. This trickles down into every email in the sequence. 2) Make current emails better. The first email is arguably the most important one. Before adding an 11th email, it's worth optimizing the first one a couple of times. Put it through 3-5 rounds of big-lever A/B tests (entire emails against each other, not just subject lines tests). 3) Add more emails. Only after you've found what works, it makes sense to send more of that. ​Hope that helps. -Matt

The Klaviyo lemon. Some squeeze it with baby hands and get a couple sad drops. Others wring it dry with a gorilla grip. I got a reply from a reader last week. "We don't send long emails because customers don't read them, I think." It's a common belief. I used to worry about attention spans too. Then I looked at the data from our best-performing campaigns over the past 5 years. 10k emails. With swiss-like precision, every single one of them was long-form (excluding sales announcements and closes, and product launches for obvious reasons). Long-form emails work. The person who deletes a long email without reading it was never going to buy anyway. But the person who is considering buying from you is different. They are an Investigator. They joined the list because they are in the market for what you sell. They are currently weighing you against a competitor or two. They are looking for reasons to choose you. They WANT to believe. Short copy starves that decision-making process. It gives them less information when they are desperate for more. We've been working with Flatpack, a mattress company in New Zealand, for a year and a half now. Their pitch is simple: "We are cheaper and just as good because we cut out the middleman." The problem is that "cheaper and just as good" sounds like a scam in 2026. Everyone claims it. To make people believe it, we had to prove it. We had to explain the "showroom tax". The salesmen's commissions. The "sounds good, doesn't work" features that have no benefit at all. We had to adopt an "Us vs. Big Mattress" stance. That takes length. So we wrote long emails from Angus, the co-founder. We let his personality shine through. The result was 2-3x higher revenue per recipient compared to the average email. Investigators read, and buy from, long-form emails. If you want to get as much juice out of the Klaviyo list you currently have, I'd give them a try too. -Matt P.S. See examples in the video below