Joined May 2018
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23 Jun 2025
See what @TheRealBradLea has to say about Emersoft.
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We're going to Toronto. July 21–22, Emersoft will be at DotDev 2026 - Shopify's annual developer and partner event at the Automotive Building. Two days in a room with the people who actually ship Shopify. The teams building the APIs, the extensions, the next version of the platform. That's the room. Here's why I care about being there. We build a private Shopify app for independent bookstores - connecting Shopify to a 14-million-title catalog, automated fulfillment, bulk catalog operations, the whole operational chain. Everything we build sits directly on top of what Shopify ships. So the closer we are to the people shipping it, the better the product gets for the booksellers who depend on it. What I'm going for: — Face time with the Shopify teams building what's next — The platform roadmap, straight from the source, not the changelog — The other builders and agencies pushing what Shopify can do — Partnerships that turn into real value back home If you're going to be in Toronto for DotDev, let's find time. Whether you're building on Shopify, running an agency, or you're a bookseller curious about what's possible on the platform - I want to talk. See you there.
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Most "sell more books online" advice ends up adding work, not removing it. This session is built to do the opposite. On June 23, three people who each own a different piece of the bookstore puzzle are getting on one call. Ben Cantwell (Shopify) takes the platform layer - running your online store and your physical shop as one operation. POS, checkout, sales channels, one back office. The case for Shopify holding the whole thing together. Emersoft takes the bookstore layer - the work Shopify doesn't do on its own. Catalog access to 16M titles from Ingram Content Group and Gardners, two-minute imports with every field already filled in, automated fulfillment, purchase order creation, and scanning stock in at the counter. The workflows that actually run a bookstore day to day. Jian Lee (Trustpilot) takes the trust layer - how reviews move a browser to a buyer, and why that gap is the difference between traffic and revenue. Platform, bookstore, trust. Those three things decide whether an online store sells or just sits there. No tech skills required. If you can open your Shopify admin, you can use everything covered in this session. Selling More Books on Shopify: Reviews, Inventory, and Growth Free live webinar - June 23, 2026, 5:00 PM EST. Register link in the comments.
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Register → hubs.la/Q04jvzNN0 Free, live, 5PM EST June 23. Recording sent to everyone who signs up, so grab a spot even if the time doesn't work. Come with a question - the back half is built around real bookstore problems, not slides.
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For years, booksellers have struggled to connect Ingram and Shopify. Emersoft fixed that. Our integration was built specifically for booksellers - fast to set up, genuinely intuitive, and reliable from day one. Behind it is a team with the depth and range to keep enhancing your store as your business grows. Want to see how it works? 📅 Join our live webinar - June 23 at 5 PM EST We'll walk through the Ingram Shopify integration and how it makes running your bookstore online easier. 👇 Registration link in the comments. #ShopifyForBookstores #IndependentBookstores #ShopifyPOS #IndieBookstore
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Every bookseller can name their bestsellers from memory. Almost none can tell you what customers searched for and didn't find. That second number is the one bleeding them. A customer types a title you don't carry into your site. Gets nothing. Leaves. No alert, no report, no trace. You never even know the sale was there to lose. It's the struggle nobody talks about - because it's invisible by design. The fix used to mean infrastructure built for chains. Now it's 14 million in-print titles, live in your store in under two minutes. No developer. No more Sundays building listings by hand. We are running a free webinar on exactly this - the lost sales hiding in your search data, and how stores your size close the gap. Tuesday, June 23 · 5pm EST. Free. Registration link is in the comments. One thing to do before then: open your Shopify search report, find "top searches with no results." That's the list of customers your store couldn't say yes to. What's on yours?
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A bookstore opening in 2026 can launch with 14 million titles available on day one. Three years ago, that was only true for the chains. Opening online used to mean building your catalog one book at a time - find the metadata, source the cover, set the categories, confirm the ISBN, repeat a few thousand times. Most new stores launched with a few hundred titles and a plan to add more later. Later never came. Now you describe the store you want and it gets built - sourced from a 14-million-title catalog, organised by subject, collections configured. We built a history bookstore to 50,000 products this way, in one engagement. The owner's job was to approve it and open the doors. The titles you don't physically stock still sell. Order comes in, it fulfills automatically, ships direct to the customer. No boxes to pack. If you're opening a bookstore this year, the catalog is the part you no longer have to fight. We're running a free webinar on this - Tuesday, June 23, 5pm EST. If you're in the build phase, it's the session to be in. Registration link in the comments.
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Registration's open for the June 23 webinar - Tuesday, 5pm EST. We'll walk through exactly how a bookstore launches with a full catalog instead of building it title by title, and you'll see the import and concierge build in action. Register here 👉 hubs.la/Q04jvzMC0
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The way readers find their next book is changing. Less Google, more AI and social - and that shift decides whether the next sale lands in your store or someone else's. We're running a free live webinar to help independent booksellers get ahead of it, with our partners at Shopify and Trustpilot. What we'll cover: → Using Shopify to actually grow, not just host a storefront → Turning Trustpilot reviews into credibility where buyers now look → Selling through TikTok Shop without the logistics headache → How Emersoft Books App pulls it into one system 45 minutes of education. 15 minutes of live Q&A. No pitch. 📅 Tuesday, June 23rd, 5pm Eastern. Live on Zoom. Registration link is in the comments. #ShopifyForBookstores #IndependentBookstores #ShopifyPOS #IndieBookstore
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Save your seat here 👉 hubs.la/Q04jvzNN0 Free, live on Zoom - Tuesday, June 23rd, 5pm Eastern. Can't make it live? Register anyway and we'll send you the recording.
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Three things decide whether a bookstore sells more books online. Whether customers trust the page. Whether the checkout converts. And whether the book was ever in the catalog to begin with. Most webinars cover one of those. We're putting all three in the same room. On Tuesday, June 23rd, we're hosting a 45-minute session on selling more books on Shopify - reviews, inventory, and growth - followed by a live Q&A. Who you'll hear from: → Ben Cantwell, Shopify on the three layers most bookstores still run as separate systems: POS, online, and in-store. How they work as one. → Jian Lee, Trustpilot on reviews, credibility, and trust. What turns a visitor who browses into a customer who buys. → Emersoft on the bookstore operations layer inside Shopify: PO creation, book receiving, automated fulfillment, and access to Ingram Content Group's 14-million-title catalog - with your inventory staying current on its own. One system to run the whole store. The details: Tuesday, June 23rd 5:00 PM Eastern 45-minute session live Q&A One question for the booksellers here before you register: what's the part of running your store online that eats the most of your week right now? Curious where the room lands. Registration link in the comments.
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Two years. A team on the ground, bootstrapping this, taking feedback from you - bookstore owners - and building around what you actually told us. Today the Emersoft Books App is officially live on Shopify. No AI shortcuts. Nothing pre-coded and rebranded. Real people solving real problems for booksellers who run real stores. Questions? Get in touch - we answer. And join us live on June 23rd, 5pm ET. We're walking through everything two years and 100 booksellers taught us. Registration link in the comments. #ShopifyForBookstores #IndependentBookstores #ShopifyPOS #IndieBookstore
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Two years. 100 booksellers. And as of this week, our app is live on the Shopify App Store. Search "Emersoft Books" - it's there. One app to run the whole bookstore, online and in store. Nothing else on Shopify does both. We're walking through all of it live on June 23rd, 5pm ET. Ben Cantwell from Shopify is joining us. Jian Lee from Trustpilot. Our CTO is demoing the new app. And the room will be full of the people we built this with - booksellers, authors, publishers. No pitch. An open, educational session on what two years and 100 stores actually taught us. Real people who show up for booksellers every day - not something vibe-coded over a weekend. Can't make it? Register anyway. The Zoom's open to everyone, and everyone who signs up gets the recording. Registration link in the comments. What's the one thing you'd want a bookstore app to finally fix? Tell me below.
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Most independent bookstores can offer a fraction of the books that are in print right now. Not because booksellers don't know the titles - because the infrastructure to stock them was built for the big players. On Tuesday, June 23 at 5:00 PM EST, we're hosting a free live webinar about closing that gap: "Selling More Books on Shopify: Reviews, Inventory, and Growth" For booksellers who want to sell more with less work. No tech skills required. Three speakers, three layers of the same problem: Ben Cantwell, Shopify - the platform. Running your online store and your physical store as one system: POS, checkout, sales channels. Why Shopify holds it all together. Emersoft - the bookstore layer. Access to a 16M title catalog through Ingram Content Group and Gardners, two-minute imports, automated fulfillment, purchase order creation, and book receiving. The part that makes Shopify actually run a bookstore. Jian Lee, Trustpilot - reviews and trust. How a browsing customer becomes a buying one, and the role reviews play in closing that gap. By the end you'll see how the three fit together: the platform to build on, the catalog and fulfillment to sell from, and the trust layer that turns a visit into an order. If you could hand off one job this week - catalog work, fulfillment, or chasing reviews - which one goes first? Registration link is in the comments.
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Register for the June 23rd webinar here: hubs.la/Q04jvxkS0 5 p.m. EST. Shopify and Trustpilot joining us live, plus the Emersoft team walking through the app and answering questions.
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The #1 Thing Killing Your TikTok Growth You post a video. It hits. People screenshot the book, go search it, and buy it - on Amazon. Your views just made someone else money. Every rec that sends people to Amazon builds Amazon. You get a few cents of affiliate, no customer, no repeat buyer, no audience you actually own. The reach is yours. The revenue walks out the door. Here's the part nobody tells creators: the same video can pay you instead. Your own Shopify store plugs straight into TikTok Shop. Any book in print is buyable in two taps, right from your content. The order fulfills automatically - you never touch a box, never hold stock, never ship anything. Same video. Same audience. The sale stays yours. I'm running a free webinar on exactly how to set this up, start to finish. June 23, 5PM EST. Link's in the comments. #ShopifyForBookstores #IndependentBookstores #ShopifyPOS #IndieBookstore
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