Joined March 2009
- Tweets 10,865
- Following 4,057
- Followers 2,211
- Likes 5,000
1,126 Photos and videos
Pinned Tweet
24 Jul 2020
We need to stop calling strategy strategy. No-one wants 'strategy'.
What they want is effectiveness. Results. Change. Think of strategy as 'effectiveness planning' and it helps both clients and creative teams get it.
How could anyone say 'No, we don't need that!' ?
8
6
45
4 Jul 2024
I never know how to spell it, it is Gillian Keegan or Gillian Keegone?
#ToriesOut #UKElection2024
136
29 Aug 2023
Who do I know in Sheffield? I've a free afternoon coming up in town and would love to meet some creative peeps.
412
29 Aug 2023
Super proud that our latest project has been featured in The Subtext, an online magazine "showcasing the most exciting and inspiring copywriting":
thesubtext.online/all/sister…
#brandvoice #toneofvoice #copywriting
194
16 Aug 2023
*IN THE PRESS* toot toot📣
Loved collaborating with Leigh on the brand voice for her new creative agency. Check out the whole interview to read about her fascinating take on 'vice brands'.
16 Aug 2023
'It's about indulging our desires' – Leigh Chandler on the virtue of designing for vice bit.ly/3saZdTQ
2
3
3,004
15 Aug 2023
Why so serious? Rediscovering the joy of brand strategy.
#brandstrategy #brandstrategist
linkedin.com/posts/emily-pen…
142
11 Aug 2023
New work! Thanks to the Motto team for bringing me on board for brand strategy and verbal identity for Goodnotes. See it here:
linkedin.com/posts/emily-pen…
#brandstrategy #toneofvoice #brandstrategist
138
9 Aug 2023
There's more to brand voice projects than guidelines. Find out about the Becolourful way 👀
linkedin.com/posts/emily-pen…
#brandvoice #toneofvoice #copywriting
1
111
7 Jul 2023
I'm seeking intros to Berlin-based brand professionals who might like to meet a British brand strategist and verbal identity consultant. Agencies, strategists, designers – who should I meet? #berlincreatives
1
325
29 Jun 2023
Here you'll find my 20-point checklist on how to be a trusted brand. What would you add?
linkedin.com/posts/emily-pen…
#trust #brandtrust #workculture #brandstrategy
2
152
28 Jun 2023
How do you build brand trust?
And are you investing in it?
See our Two Key Principles and 20-point checklist here:
linkedin.com/posts/emily-pen…
Would love to hear your thoughts!
153
26 Jun 2023
Love you spellcheck ❤️
Yeah, why not go with pepperiness. Maybe that's what the client wants!?
1
262
24 Jun 2023
Not so happy? Here's why you should clap your hands anyway.
linkedin.com/posts/emily-pen…
137
21 Jun 2023
What's it like working with me? Not the easiest tbh. Find out why that's a good thing 👇
linkedin.com/posts/emily-pen…
1
1
237
21 Jun 2023
I'd just really like someone to offer me a cup of tea right now. I miss that. #workingsolo
3
144
20 Jun 2023
When having a break means doing one of your slightly less tedious projects for an hour because it feels like a foot spa compared the the *other ones*.
Gotta take 'em where you can!
1
1
188
8 Jun 2023
If you have a newsletter, don't send it from your day-to-day email.
Many people (I mean me) filter all newsletters so they don't clog up the inbox. But if I filter messages from your main email, I won't see any regular messages either.
Are you being FILTERED? 😱
209
