Just watched the final trailer for Spielberg's Disclosure Day and I have to hand it to whoever ran that writers room. This is what happens when you treat r/UFOs as a focus group.
Roswell crash? Check.
The coverup? Check.
The aliens are still here? Check.
Jets chasing UFOs? Check.
UFO appearing out of a cloud? Check (h/t Independence Day)
Little gray-ish guys? Check.
Feels like they scraped every viral UFO X thread, sorted by engagement, and built a screenplay out of the top twenty. And not just the hardcore believers, they're going after the broad casual "I mean, SOMETHING is going on, right?" middle. Maximum addressable market for the dopamine hit of "what if everything you were told was wrong is actually right."
Then the masterstroke: Spielberg himself appears on screen to ask, "wouldn't it be amazing if people discovered that everything they believed was actually true?"
Yes Steven. It would. Validation feels incredible. You're not selling a movie. You're selling a hug.
Whether any of it makes logical sense, whether the logistics are plausible, whether Roswell hasn't been thoroughly autopsied for 75 years, none of it matters. The product is the feeling, and the feeling is "you were right all along. You are special.”
Genuinely a masterclass in targeting a demographic. Going to be a blockbuster.
Believe it when you see it. Get tickets now. Disclosure Day only in theaters June 12.