The world's leading business-writing trainers, helping you transform everything you write at work. Follow our founder @robert_ashton for more research & advice
Joined January 2010
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260 Photos and videos
Emphasis Training retweeted
19 Sep 2023
📸 This is a photo from the Kingdom of Bhutan in the Himalayas. It's the only country in the world to measure Gross National Happiness as an alternative to GDP.
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1 Feb 2023
Marketing proposal 101: check out our comprehensive, step-by-step guide and template hubs.li/Q013KVsD0
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7 Dec 2022
Working on your omnichannel content strategy? This guide, full of advice, useful models and inspiring examples of best practice, will kickstart your creative process: hubs.li/Q01lfQNh0
8 Nov 2022
If your team's board reports are not up to the job, you may be tempted to reach for a template. But it won't work, writes @davidcomms: hubs.li/Q013KP1r0
18 Oct 2022
'Our brains did not evolve to read and write, but to speak and listen.' @Robert_Ashton on how our love/hate relationship with live chat has its roots in our evolution (and how companies can get it right anyway): hubs.li/Q013K-qr0
12 Oct 2022
Starting out in omnichannel content strategy? This guide, full of advice, useful models and inspiring examples of best practice, will kickstart your creative process: hubs.li/Q01lfRbg0
7 Oct 2022
An omnichannel content strategy means delivering a consistent experience of your brand wherever your audience finds you. Here's the guide you need to get started: hubs.li/Q01nLvQX0
8 Sep 2022
'Some journalists will note their preferred approach to being contacted in their bio or in a pinned tweet (and may include their contact details too).' Pro tips on how to distribute your press release – and get it picked up: hubs.li/Q014z-9k0
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7 Sep 2022
It’s no longer a question of how content fits into a marketing plan – content IS the marketing plan. Today, the most successful content strategies are omnichannel. Here’s what that looks like and how to get started: hubs.li/Q01lfXv40
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6 Sep 2022
Recruiting? Don't just drag out the same dusty job spec from the last time. Here's how to design a role and write a job ad that attracts the people you actually need: hubs.li/Q013KJQV0
2 Sep 2022
How to write a marketing proposal – from research and discovery to designing a strategy and writing a deck that sells ideas (includes free template): hubs.li/Q013KPXJ0
1 Sep 2022
Omnichannel is the only way to do content strategy. See how @Nike and @McDonalds have nailed it in our guide – and how you can get started too: hubs.li/Q01lfXRw0
Emphasis Training retweeted
10 Aug 2022
#ICYMI On the latest #ConceptuallySpeaking, @juliakbriggs & I were joined by @Robert_Ashton to discuss how written communication impacts relationships & organizational culture. Insight for anyone team, org, or school! #edchat #leadership #k12 #edtech 🔊⤵️
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Emphasis Training retweeted
4 Aug 2022
This was a fantastic conversation about communication & uncovering 🔥 truths about reading & writing, with powerful application to classroom contexts, how we interact with colleagues, and even family & friends. I’m excited for you all to hear it 🗣📖🤩 Thank you @Robert_Ashton
4 Aug 2022
#ConceptuallySpeaking returns! This week @juliakbriggs & I spoke with @Robert_Ashton about the relationship between our cognition & written communication. Was a fantastic dialogue that peeled back the myths & assumptions we hold about print. ⤵️🔊 #edchat
bit.ly/3d0buCR
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Emphasis Training retweeted
4 Aug 2022
This was such an enjoyable and stimulating conversation. Thanks again for inviting me, @MrAleoSays, @juliakbriggs and @JulieHStern – the time flew by!
4 Aug 2022
#ConceptuallySpeaking returns! This week @juliakbriggs & I spoke with @Robert_Ashton about the relationship between our cognition & written communication. Was a fantastic dialogue that peeled back the myths & assumptions we hold about print. ⤵️🔊 #edchat
bit.ly/3d0buCR
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Emphasis Training retweeted
4 Aug 2022
#ConceptuallySpeaking returns! This week @juliakbriggs & I spoke with @Robert_Ashton about the relationship between our cognition & written communication. Was a fantastic dialogue that peeled back the myths & assumptions we hold about print. ⤵️🔊 #edchat
bit.ly/3d0buCR
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2 Aug 2022
'Our brains did not evolve to read and write, but to speak and listen.' @Robert_Ashton on how our love/hate relationship with live chat has its roots in our evolution (and how customer support can get it right anyway): hubs.li/Q013L1960
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5 Jul 2022
Getting journalists to take notice of your press release is no mean feat. This guide (with tips from journalists and PR pros) will give you the best chance of hitting the headlines: hubs.li/Q014z-9l0