Joined September 2024
2 Photos and videos
Asher Hoffman retweeted
There’s also something really liberating when you start over from a blank canvas. It’s fun.
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Great artists and entrepreneurs always have the ability to start over. Elon Musk made $200 million from selling PayPal then put $100 million into SpaceX, $80 into Tesla, $20 into SolarCity, and had to borrow money to pay rent. @naval “This guy is a perennial risk taker. He's always willing to start over. He doesn't have any pride about being seen as successful, as being seen as a failure. Even now, when he's sort of made his new startup as a USA. He's basically trying to fix it like he would fix one of his startups. And I think that is a willingness to look like a fool, and that is a willingness to start over. And creating anything great requires zero to one, and that means you go back to zero, and that's really painful and hard to.” @ChrisWillx @elonmusk
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Today, we successfully placed a Staff Machine Learning Engineer at a Series A company that is fundamentally transforming the way people perceive, utilize, and comprehend video content. That's the good news. The challenging, or perhaps frustrating, aspect...
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What we did have was unwavering commitment from the client and a continuous refinement of how to pitch, position, and define world-class talent for them. This is contingency-based recruiting—it's not always pretty.
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But when you have strong buy-in from both sides, deals will be done. In this world, one world-class engineer can truly make a world of difference.
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That moment you can feel the momentum. That moment you can see the success. THAT hits like nothing else! These are the moments we live for. These are the moments that keep us coming back over and over again.
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Asher Hoffman retweeted
29 Oct 2024
Building a business is brutal. But it’s 100x better than any soul-sucking job.
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Builders build. Period. While everyone else is stuck waiting for the “right moment” or obsessing over every little detail, builders dive in and get things done. Really, that’s the startup way of life.
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This is one of the biggest reasons I LOVE working with VC partners and engineers (we’ve worked with hundreds at this point). They know that momentum creates opportunity.
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When you start a venture, you can’t know all the issues that you’re going to run into; just not possible. That’s why prioritizing forward momentum, iteration, and learning is the best way to go.
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Playing college baseball taught me one thing—success is earned, not given. Every day, I had to show up, put in the work, and push beyond my limits. Those are the days that compound. Business is exactly the same:
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Said another way: Winning isn’t about talent or reps, it’s about discipline, resilience, and executing when it counts. Just like on the field, you can’t control every outcome, but you can control your preparation and effort.
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The ones who thrive are the ones who outwork everyone else when no one’s watching. Even more, it’s the ones who love what they’re doing. That’s how you win on the field, in business, and in life.
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My father started his business from nothing 39 years ago and grew it to over 25 employees. Longevity doesn’t happen by accident—it’s built on hard work, consistency, and treating people right.
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I love the legacy here. What I learned from him is simple: take care of your team, and they’ll take care of the business. Success isn’t about shortcuts or hacks — it’s about showing up everyday and putting in the effort, even when it’s tough.
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He taught me that building something lasting means staying committed through the highs and lows.
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A quick baseball analogy for you — no one player can play ALL positions on the field. No matter how much they want to. The best baseball teams are just that, a TEAM. Letting players be specialists is a must, and it’s the same for VC partners looking to scale fast.
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Startups need elite talent to build fast, and the right engineers aren’t sitting in a pile of resumes. Founders need engineers who will actually push their startup forward.
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That’s why we exist — to find A-players for your team. It’s all too easy to end up spending valuable time chasing talent instead of scaling the business.
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Every world-class founder I’ve worked with at Coastal has this one thing in common: An elite mindset. Success in business isn’t just about having a great idea or product.
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Mastering mindset will set you apart: #1) Stop Thinking Small  #2) Get Obsessed with Value  #3) Outwork Everyone  #4) Hire Killers  #5) Create Systems, Not Chaos  #6) Detach from Your Ego  #7) Be Relentless And win!
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Thank you for reading. If you got value from this please repost to share with others. Follow me for more content on building a business, and team that scales. Please reach out if you want to learn more about how we can help your company or help you personally.
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