Communications Agency. Humanitarian and Development Sectors | Director @_Lisa_Ritchie_
Joined May 2021
- Tweets 110
- Following 149
- Followers 39
- Likes 105
67 Photos and videos
27 Oct 2023
Level-up your written communications with photos!
A powerful tool to pair alongside your written communications, photos taken with intention create the biggest impact.
So how can make an impact with your photos? #Storytelling.
Convey a story in as little as 5 photos 🧵
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27 Oct 2023
5️⃣ Emotions: Photos displaying emotion create connection by enabling us to empathise with the subject. E.g. A photo capturing the farmers emotions - are they happy, sad, surprised, something else?
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27 Oct 2023
💡 Knowing the theme of your photos will help guide what you capture. For example, the theme for the above could be a farmer harvesting a new crop that is generating income, or an old crop that is causing the farmer to make little or no income.
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7 Jul 2023
We loved seeing the @Aus4E team immerse in their new #SocialMedia and #Photography skills at our 2021 workshop 🇻🇳
📲 We offer tailored training to unlock your project’s #DigitalCommunications potential. We’re just a DM away if you would like to know more.
#EngagingDev #DevComms
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26 Jun 2023
How do you know what to post on social media?
The first, and most important question to ask is “does this provide value?”
A thread 🧵
#CommsKnowledgeDrop #EngagingDev #CommunicationsTips
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26 Jun 2023
Ultimately value can be allocated into 3 categories: 📚 Education
🤩 Entertainment
💫 Inspiration
🛑 This does not mean you share everything you find inspirational or entertaining with your audience…
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26 Jun 2023
It needs to relate to your brand and what it offers! Brand pillars really help with this 😉
So before hitting that post button, ask yourself if the content
1️⃣ Fits into any of the value categories
2️⃣ Will benefit your audience
3️⃣ Relates to your brand
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17 Jun 2023
Do you know who your target audience is?
Identifying your target audience brings focus and efficacy to your communications.
🧵 A thread
#CommsKnowledgeDrop #EngagingDev #TargetAudience #Marketing101
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17 Jun 2023
🎯 How to reach them?
Where do they look for information?
What media do they use?
Who do they trust?
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17 Jun 2023
These list of questions are by no means exhaustive. Figuring out your target audience is crucial for successful communications. You need to know who you are targeting in order to create content that resonates with them.
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2 Jun 2023
Our new ethics statement was inspired by the Pledge Campaign by @PhotoEthics. We want to recognise their work promoting #EthicalCommunications. We're proud to be part of a community committed to greater accountability and responsibility in this industry.
#PhotoEthicsCampaign
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