the fact that Ube is now getting the same treatment like matcha, people should be aware that farmers in the Philippines get paid dirt for importing Ube and even rice just because of our government's incompetence. If you have the time, please support local farmers. SUPPORT LOCAL
On Al Jazeera.
UBE, a purple yam indigenous to the Philippines, is fuellng a global craze as it appears in sweets from New York to Paris. But Filipino farmers are struggling to meet rising demand due to limited cultivation on small mountainside plots and increasingly unpredictable climate patterns.