Commentary across Jewellery Companies💎
Titan, Kalyan, P N Gadgil, Senco Gold, Thangamayil, D.P. Abhushan⏬
Organised jewellers delivered strong FY26, supported by higher gold prices, wedding demand, formalization & continued store expansion
Demand has remained resilient even at elevated gold prices
Jewellery buying in India is largely budget driven
Customers generally come with an INR budget rather than a volume budget
So when gold prices rise, grammage reduces, but ticket size & REV can still remain strong
This is why many organised jewellers have been able to report strong REV growth despite high gold prices
Another major trend is old gold exchange.
Old gold exchange is becoming a structural driver for the sector
It helps customers manage affordability, supports conversion & reduces dependence on fresh gold buying
For many jewellers, old gold exchange can move towards 50% share in FY27
At the same time, bars & coins saw strong demand in FY26 because of investment led buying during rising gold prices
But bars and coins are low margin products, so whenever the mix of bars & coins increases, margins get diluted
Going ahead, if coin & bar demand slows after the duty hike, customers shift more towards jewellery, it is positive for margins
To manage high gold prices, jewellers are focusing on affordability led products
This includes: Studded jewellery, Lightweight jewellery & Lower caratage jewellery
These products help customers stay within budget & also support margin improvement
Titan is also experimenting with newer formats like Hues & beYon, showing that large players are trying to create new category engines beyond traditional jewellery
Store expansion remains a key growth driver, especially for organised players entering newer geographies & capturing market share from smaller jewellers
Kalyan is expanding outside South India, PNG is scaling outside Maharashtra, Senco is also expanding beyond East India
Kalyan & PNG are scaling through FOCO led formats
This reduces capital intensity, improves ROCE & allows faster store expansion
Growth trajectory remains intact for FY27, with most organised jewellers guiding to maintain 20% growth, led by store expansion, SSSG & continued market share gains from unorganised players.