While you all know which of our ideas have delivered very well and grown multifold in returns and we made a lot , this is a post to showcase some mistakes and where I have gone wrong with my initial thesis ( highlighting 3 of all types of mistakes to avoid , that I did so you don't have to )
1) Rupa ( down 28% and had to exit , this was 2 years back, in Hindsight a pathetic investment , but lets see what went wrong
The managing family has run this household name famous brand , in my initial thesis I was looking to play the post covid rural recovery that would play out across their product portfolio and the regions that they focused on
The main mistake I made : did not judge the management well ! They made a series of bad decisions and I kept watching it , first it took them forever to find a new CEO, they invested heavily in the Lal sing chadda film and thought that would cause a turnaround ( remember bubba from forest gump? this was a bad movie showcasing the same with Aamir Khan and Rupa
I think one thing that I really learnt is how the most obvious theme should be played better , I could've easily chosen better companies to play the rural recovery , from lenders to other brands , but I not only lost some money on this , also for 2 years wasted my portfolio space on this , hence I always learnt the need to play the right theme through the right company matters more than actually picking the right theme
2) Ola Electric ( up 7% on this now , but at one point it was down 24%, still own the shares) but was still a bad relative decision from relative market
Over the years , I always focus on looking at industry structure first then looking at qualitative factors that matter with developing my channel as well to see on ground situation, but in this case I dont regret investing in Ola but I regret the fact that it was the second best decision
The best decision ( which I should have made, but did not ) was to invest in Ather , everything was in their favor , market share rate of change , quality , better customer relationships and also the numbers, but because of seeing some good gains in the portfolio I made a poor decision of playing the Ola turnaround ( got in too early and Ignored the opportunity cost and also let the bias of how cheap can it get ( rookie mistake ) , but no harm in accepting it
I still believe they might be able to turnaround , but I regret not being able to make the better decision which was not only obvious now but also then
3) PDS ( -30% and had exited ) , a lot of you think why I keep focusing on entry valuation so much even in very high quality businesses , this is my reason
PDS is a great business , they have the best in class brands , great PE kind of investments as well , even a world class apparel sourcing system ( HBS even has a case study on how good their business model is )
But my mistake was entering at really high valuation cycle where the earnings were almost near highs , post which due to some client issues and nature of cycle changing , the equation changed , and that's what happens when you pay up , the fragility increases , as high your entry valuation is , the less number of things have to go wrong to loose money , small mistakes cost big when your entry valuations are wrong
Also , another mistake I ignored and honestly that should've been the very easy exit decision is when they hired BCG for consulting on " margin improvements and sustainability " , this is obviously a sign that things are getting worse , managements hire consultants only in 2 cases , either they want global validation , or when they need someone to blame
In any case , as an investor it was a bad idea to let it happen , as I say in India the opportunity cost of making a mistake is very high in investing , there are many companies that are doing really good things and we need to make sure we avoid bad decisions to let the good ones do their job well
Lesson learnt , that good companies bought at bad valuations can hurt
The point of sharing these mistakes is so that you all don't do what I did , and that mistakes are a part of the game , and even after making these stupid mistakes , the portfolio has done better in multiples to the indices , but mistakes happen , goal is not to repeat them ,
I will keep repeating , goal is to build a process with a 60-70% hit rate right position sizing , this will take care of everything !