Elon Musk fell into depression as a teenager. Nietzsche made it worse. He tried to solve despair with philosophy. It only trapped him deeper in his head. Then imagination did what analysis couldn’t. Here are Musk's secrets that will change how you see anxiety-forever: 🪡 1. You need a world bigger than your pain.

The most dangerous man in tech and AI isn't Elon Musk or Sam Altman. It's this guy... the ex-CEO of Twitter Musk refused to pay his $40M severance. As revenge, he built an AI empire that crushes Grok, OpenAI, and Claude...🧵

The best way to get traffic from Google AI is no longer a secret. A Google AI Mode system prompt was extracted and published recently. It helps explain why one page targeting one keyword is becoming a weaker way to think about Google visibility. Google AI Mode can take one customer question, break it into several smaller searches, draw from a wider group of supporting pages and combine the information into one answer. For businesses, one question can create several separate opportunities to be discovered. Let’s go through it. By the way, you can see whether your business is appearing across Google AI, ChatGPT, Claude, Perplexity and Grok here. It’s free: seo-stuff.com/free-audit One important caveat. Google did not publish the extracted prompt as an official ranking guide. It was published by a public system-prompt archive and appears to represent one captured Google Search AI Mode configuration. But the key instructions match Google’s own documentation. The extracted prompt tells AI Mode to: Verify factual claims through search Break complex questions into simpler queries Begin with a useful and diverse set of searches Google officially calls this “query fan-out.” Its documentation says AI Mode and AI Overviews can issue multiple related searches across different subtopics and data sources before generating a response. Google gives this example. Someone searches: “How do I fix a lawn that’s full of weeds?” AI Mode might also search: Best herbicides for lawns Remove weeds without chemicals How to prevent weeds in lawn One question becomes several searches. Each search can surface another group of potential sources. This has major implications for businesses trying to earn traffic, citations and recommendations from Google AI. Imagine someone asks: “What is the best payroll software for a construction company with employees and contractors in several states?” AI Mode may investigate: Construction payroll software Multi-state payroll compliance Contractor payment systems Time-tracking integrations Payroll software pricing Competitor alternatives These are illustrative examples rather than queries Google disclosed. But they show how one question can expand into several research paths. A company may rank well for “payroll software” and still be absent when AI Mode investigates construction, compliance, pricing, integrations and customer results. A competitor with useful pages across those areas may appear repeatedly while Google builds the answer. That is why one keyword page may no longer cover the full customer decision. Your homepage explains what the business does. An industry page shows who it serves. A comparison page explains how it differs from alternatives. A pricing page establishes whether it fits the buyer’s budget. A case study provides evidence. A technical guide answers a major concern. Each page creates another possible entry point. This is where SEO Stuff’s done-for-you package becomes relevant: seo-stuff.com/gold-plan-pack… The package combines 10 AI search optimized pieces of content with three DR50 authority placements. The content can be mapped across the questions, comparisons, problems and use cases surrounding the customer’s decision. The authority placements help the business compete across the ranked web sources Google uses for discovery. The extracted prompt does not mention Domain Rating, backlinks or SEO Stuff. That connection is my interpretation of how businesses can improve their chances of appearing across the searches created by query fan-out. The important shift is from keyword targeting to decision coverage. Consider this question: “What CRM should a 20-person roofing company use if it needs estimates, automated follow-up and QuickBooks integration?” That decision may involve: CRM for roofers Automated lead follow-up Roofing estimates QuickBooks integrations CRM pricing Customer reviews Competitor comparisons A general CRM page answers only part of the question. Google can find the remaining pieces elsewhere. Businesses appearing across more of those subtopics have more opportunities to influence the final response. This does not mean companies should publish hundreds of thin pages targeting every possible variation. Google explicitly warns against that. Its guidance says creating separate content for every possible fan-out query primarily to manipulate rankings or Google’s generative AI responses can violate its scaled content abuse policy. The better strategy is to identify the meaningful parts of the customer’s decision and create genuinely useful content around them. That can include: Core category pages Audience-specific use cases Comparisons Pricing information Original research Customer case studies Implementation guides Technical documentation The objective is meaningful category coverage built around real customer questions. This is why the Premium Content Bundle is built around topic and intent mapping: seo-stuff.com/premium-conten… It includes 60 long-form articles planned across the questions, comparisons, use cases and problems surrounding a niche. For example, a business insurance company may need pages covering: Insurance for contractors Coverage for multiple locations General liability versus professional liability Typical insurance costs Coverage limits Common exclusions How to compare providers Each page answers a real question the customer may have before buying. Together, those pages create a broader information footprint for Google AI Mode to discover. Query fan-out also changes how businesses should think about authority. Google may pull information from sources such as: Industry publications Review websites Government pages Official documentation Forums News articles Comparison pages Specialized blogs Your company’s website These source types are illustrative rather than a fixed list disclosed by Google. The broader point is that Google can search across different subtopics and data sources while building the response. Your website can provide: Product details Pricing Use cases Comparisons Customer results Original data Third-party sources can reinforce: Your identity Your category Your reputation Your expertise Your claims This is where SEO Stuff’s Premium Authority Bundle fits: seo-stuff.com/premium-backli… It includes three contextual placements on DR50 domains already appearing in AI search results. Google does not say that AI Mode directly measures Ahrefs Domain Rating. My interpretation is that credible third-party placements can improve discovery while reinforcing the company’s identity and category across the wider set of sources Google may encounter. There is another important point. Google says AI Mode and AI Overviews are rooted in its core Search ranking and quality systems. To be eligible as a supporting link, a page must be indexed and eligible to appear in Google Search with a snippet. Google also recommends making content publicly accessible, crawlable, relevant and genuinely useful. Traditional SEO remains foundational. Query fan-out increases the number and variety of searches your content may need to satisfy. Google’s guidance also emphasizes original and non-commodity content. Publishing another generic article called “10 Benefits of Payroll Software” gives Google little reason to choose your page. A stronger page might contain: Original payroll cost data A detailed compliance process A comparison based on actual testing A customer case study Industry-specific advice Clear pricing and integration details That page contributes something Google cannot easily find everywhere else. My interpretation is that it may also attract a more qualified visitor. Someone clicking a guide about multi-state payroll compliance may already be signaling: A specific problem Likely product requirements A relatively focused research intent Potential interest in a payroll solution The traffic opportunity extends beyond one broad keyword. Each useful subtopic can attract a more specific customer. If I had to reduce the extracted prompt and Google’s official query fan-out documentation to one idea, it would be this: Google AI Mode researches the full question. It divides the request into subtopics. It searches those subtopics separately. It can discover different supporting pages across the research process. It combines the information into one response. For businesses, this creates a new standard for search visibility. You need to be discoverable for the category. Relevant to the customer’s use case. Clear about pricing and features. Useful in comparisons. Supported by evidence. Visible on authoritative third-party websites. One keyword page can still perform extremely well. But one page rarely explains every part of a complicated purchase. The businesses earning the most Google AI visibility will provide useful information across the questions customers ask before making a decision. This is the system SEO Stuff was built around: seo-stuff.com See whether your business is already appearing across Google AI, ChatGPT, Claude, Perplexity and Grok here: seo-stuff.com/free-audit

Your testosterone is not disappearing because you’re getting older. It is being crushed by high cortisol, plastic, and a body trapped in survival mode. Dr. Shanna Swan spent 30 years studying the fertility collapse. What she told Joe Rogan should terrify every man. But plastic is not the root problem. It is the FINAL insult: 👇 1. Plastic is not hitting a healthy body.

Joe Rogan spent 3 hours with James Nestor learning that most people breathe wrong every minute of every day. But, nobody talks about the scariest part: Your breath can teach your body to panic. Shallow breathing tells your nervous system: “Something is wrong.” Here are 6 breathing shifts that can lower anxiety in minutes: 👇 1. What Nestor told Rogan stopped me cold:

One of the most profitable marketing breakthroughs in history started with a strange realization: People are self obsessed. PEOPLE LOVE TO TALK ABOUT THEMSELVES. In the 1980s, this realization made a company billions. True story:

ChatGPT 5.5’s "ranking factors" recently leaked. Buried inside nearly 2,000 lines is one of the clearest explanations we have seen of when ChatGPT searches the web, which sources it is told to trust and how it researches business and product recommendations. It also offers some strong clues about why certain companies repeatedly appear in ChatGPT while others remain invisible. Let’s go through it. And if you want to see whether ChatGPT, Claude, Google AI, Perplexity and Grok are recommending your business right now, start here (it's free): seo-stuff.com/free-audit One important caveat before we get into the details. OpenAI did not publish this as an official ChatGPT ranking guide. The prompt was extracted and published by a public system-prompt archive, so I would not treat every sentence as a permanent ranking factor. It also represents one captured version of ChatGPT 5.5 Thinking and its available tools. But the search instructions are specific enough to reveal the process this version of ChatGPT is being told to follow. And that process has major implications for SEO and AI search optimization. The first major revelation is probably the most important one for businesses. ChatGPT is explicitly instructed to search the live web when someone asks for recommendations that could cause them to spend substantial time or money. The examples in the prompt include: Products Restaurants Travel plans The broader instructions also tell ChatGPT to search for recommendations when what currently exists, what is popular, what is safe or what is in the zeitgeist could influence the answer. This means commercially important recommendation questions are especially likely to trigger live research. My interpretation is that this can include questions such as: What is the best payroll software for a construction company? Which SEO agency is best for B2B SaaS? What are the most trusted business insurance companies? Which CRM should a home service company use? What is the best accounting platform for an agency? These service examples are my interpretation of the broader instruction rather than examples OpenAI included directly in the prompt. But they fit the same basic pattern. The user is making a decision that may cost significant time or money. ChatGPT is being instructed to research the current market before answering. This creates a huge opportunity for businesses. ChatGPT’s recommendation is not necessarily limited to whatever information was included during model training. The prompt instructs ChatGPT to search when information may have changed, when recommendations depend on what currently exists and when there is even a relatively small chance that its existing knowledge is wrong or outdated. The prompt is unusually specific about this. If ChatGPT believes there is more than a 10% chance it may recall something incorrectly, it is supposed to search. That tells us something important. Your current web presence can influence what ChatGPT says about your business today. The prompt even says that for information that could have changed, current web results should be treated as the source of truth, even when they conflict with what ChatGPT remembers. This means a business can overcome an old or incomplete understanding inside the model. You may have launched after ChatGPT’s knowledge cutoff. You may have changed your pricing. You may have introduced a new product. You may have moved into a different category. You may have built a stronger reputation since the model was trained. You may have been too small for the model to understand previously. Current, searchable information gives ChatGPT another opportunity to discover and evaluate you. This particular ChatGPT 5.5 Thinking capture lists a knowledge cutoff of August 2025. OpenAI’s current API documentation lists December 1, 2025 as the GPT-5.5 model cutoff, so the cutoff can differ depending on the product configuration or version being discussed. Either way, information outside ChatGPT’s reliable knowledge can trigger live retrieval. This is where SEO Stuff’s done-for-you package becomes especially relevant: seo-stuff.com/gold-plan-pack… The Gold Plan combines 10 AI search optimized articles with three DR50 authority placements. The articles create current category, comparison, problem and use-case pages that ChatGPT can discover while researching commercial questions. The authority placements help those pages compete in search while building additional references to the business across the web. To be clear, the prompt does not name backlinks, Domain Rating or DR50 placements as direct ChatGPT ranking factors. That is my interpretation of how businesses can improve their visibility inside the search systems ChatGPT relies on. The next revelation is how aggressively ChatGPT is being told to use the web. The prompt says ChatGPT must search when: Information could have changed recently Prices may have changed Product specifications may have changed Rules or regulations may have changed A company executive or public figure may have changed The topic is niche or emerging The user requests verification The user would benefit from links or precise sources The answer involves a recommendation that could cost meaningful time or money ChatGPT is also told to search when it encounters an unfamiliar word or term, which can include a company, brand or product name it does not recognize. This matters for newer businesses. Being unfamiliar to ChatGPT can trigger a search. The quality of what ChatGPT finds during that search then becomes incredibly important. If your company is new or relatively unknown, your website needs to explain the business clearly enough that ChatGPT can quickly understand: What the company does Which category it belongs to Who it serves Which problem it solves How the product or service works What makes it different How much it costs Which alternatives it should be compared with What evidence supports its claims The next part is my interpretation of the prompt rather than an explicit list of ChatGPT ranking factors. This is why semantic alignment matters so much. ChatGPT’s web tool can run several searches during the same research process. A single recommendation could lead it to investigate the category from several angles. For example, someone may ask: “What is the best CRM for a growing roofing company that needs lead tracking, automated follow-up and estimates?” ChatGPT may need information related to: Roofing CRM software CRM with automated follow-up Contractor estimating software CRM for home service companies Roofing software pricing Your business needs to be clearly relevant across the parts of the decision where it deserves to appear. One generic homepage will rarely cover the full research process. You need specific pages addressing the categories, problems, comparisons, industries and use cases surrounding the purchase. This is where the Premium Content Bundle fits: seo-stuff.com/premium-conten… It includes 60 long-form articles mapped across the questions, comparisons and use cases surrounding your category. The objective is to create enough meaningful category coverage that ChatGPT repeatedly encounters your business while researching different parts of the buyer’s question. One ranking page creates one possible entry point. A connected group of relevant pages creates many more opportunities to enter the research process. The prompt also reveals how important citations have become. Once ChatGPT searches the web, it is instructed to cite the important factual claims in its answer. The prompt says the most important or “load-bearing” statements need citations. It also says that when web search has been used, factual statements that could be supported by internet sources should generally include citations. This changes what useful content looks like. ChatGPT needs pages containing passages that can support specific claims. For example: When was the company founded? How much does the service cost? Which customers is it designed for? What features does the product include? What measurable result did a customer achieve? What makes the company different from a competitor? Which locations does the business serve? What evidence supports the company’s claims? A page can be broadly relevant to a subject while providing very little information ChatGPT can actually cite. Vague language makes the citation process difficult. Specific facts give ChatGPT something usable. The prompt does not explicitly prescribe question-based headings, FAQ schema, comparison tables or short answer blocks as ranking factors. The next recommendations are my interpretation of how to make factual information easier to retrieve and cite. Useful pages should include: Clear headings Direct answers Named products and services Specific prices when possible Dates and update information Original statistics Detailed case studies Product specifications Transparent comparisons Named authors or experts Sources supporting important claims I sometimes describe this as creating “claim-sized content blocks.” That is my term rather than language found in the system prompt. The idea is simple. A page should contain clear passages that can independently support the claims ChatGPT needs to make. This is far more useful than publishing 1,500 words of general marketing language without specific evidence. The prompt then reveals another extremely important detail. ChatGPT is instructed to evaluate sources based on: Relevance Trustworthiness Accurate representation Source quality Diversity It also says that more than half of the citations in an answer should come from widely recognized authoritative outlets on the topic. That is an incredibly important instruction for any business trying to earn recommendations. Your own website can provide the first-party facts about your company. But ChatGPT is also being directed toward recognized and authoritative external sources. My interpretation is that a business becomes easier to recommend when ChatGPT can find consistent evidence across: The company’s website Trusted industry publications Expert reviews Relevant news coverage Customer case studies Established directories Authoritative comparison pages Independent research Well-known third-party websites This is why the information surrounding your business across the rest of the web matters. ChatGPT may encounter your website while researching the category. It can then encounter other sources that reinforce, contradict or add context to your claims. Consistent third-party validation makes the business easier to understand and defend inside the final answer. This is where SEO Stuff’s Premium Backlink Bundle fits: seo-stuff.com/premium-backli… It includes three contextual placements on DR50 domains that are already appearing in AI search results. Again, the prompt does not say ChatGPT directly measures Ahrefs Domain Rating or counts backlinks before making a recommendation. The practical interpretation is that authoritative placements can improve search discovery while creating additional third-party references around the company. The prompt’s requirement that more than half of citations come from widely recognized authoritative outlets makes this external authority layer particularly important. There is also a separate set of instructions for physical product recommendations. When ChatGPT presents a retail-product carousel, the captured prompt instructs it to choose eight to 12 relevant products, order them from most to least relevant and respect the user’s stated constraints. Those constraints can include: Year Model Size Color Retailer Price Brand Category Material OpenAI’s broader shopping system can also research current information such as: Price Availability Reviews Specifications Images This reveals how detailed product data can directly affect recommendation eligibility. A product may be highly relevant in general but excluded because ChatGPT cannot verify that it matches the buyer’s exact requirements. For e-commerce brands, this makes accurate product feeds and structured catalog information extremely important. OpenAI is already encouraging merchants to submit product feeds so their products can appear when shoppers are comparing options and deciding what to buy. Product information needs to stay consistent across: The product feed The product page Pricing Availability Variants Descriptions Images Specifications Reviews ChatGPT can then match products to the shopper’s preferences and past interactions. This introduces another important point. There may not be one universal “best” company or product inside ChatGPT. Recommendations can change depending on the individual user. The captured prompt includes access to personal context that can help ChatGPT account for previous preferences, constraints and decisions. OpenAI’s own product-discovery documentation also says products can be matched to shoppers based on their preferences and past interactions. That means the recommendation can change based on: Industry Company size Location Budget Use case Technical requirements Past conversations Previous preferences A generic page targeting “best CRM” may be too broad. A page explaining why the CRM is a strong fit for roofing companies with five to 20 employees gives ChatGPT a much more specific reason to recommend it to the right buyer. The more clearly your website explains who your product or service is designed for, the easier it becomes for ChatGPT to match the business to a relevant user. There is one final detail that stood out. The system prompt says advertisements do not influence ChatGPT’s answers. Sponsored placements are handled separately and are clearly labeled. OpenAI’s official advertising policy says advertisers cannot shape, rank or alter ChatGPT’s organic responses. This means buying an advertisement does not buy the recommendation inside the answer. The organic recommendation still has to be earned through: Search visibility Current information Category relevance Specific evidence Authoritative sources Third-party validation Accurate product data Clear audience alignment If I had to reduce this entire system prompt to one core idea, it would be this: Commercially important questions increasingly send ChatGPT back to the live web. ChatGPT searches when information may be outdated. It searches when the user is making a meaningful purchase decision. It treats current web results as the source of truth for changeable information. It needs citations for important factual claims. It favors relevant, trustworthy and authoritative sources. It can use structured product data for shopping recommendations. It can personalize the final result around the individual buyer. To show up consistently, my interpretation is that your business needs to be: Visible enough to be discovered Clearly positioned enough to match the question Current enough to override outdated information Specific enough to support citations Authoritative enough to be trusted Validated enough to be recommended Detailed enough to match the individual buyer This is the system SEO Stuff was built around: seo-stuff.com And if you want to see whether your business is already being recommended across ChatGPT, Claude, Google AI, Perplexity and Grok, check here: seo-stuff.com/free-audit

THIS

real talk

I believe it

a reminder

real talk

agree?

deep

agree?

“I lived so carefully, thinking someone was watching. But the stage was empty, the audience never came.” - ozamu dazai

Dostoevsky was right; “Every self-betrayal is a sin. Whenever you go against your nature, your body reminds you.” If you spend enough time with anything, you start liking it, even sadness. So let’s choose people and spaces that truly elevate us. Your peace is worth it.

agree?

This always gets me: “The most valuable of all education is the ability to make yourself do the thing you have to do, when it has to be done, whether you like it or not.” - Aldous Huxley

“Nearly all men can stand adversity, but if you want to test a man’s character, give him power.” - Abraham Lincoln