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What the industry charges for a device treatment β what your market will pay. If the margin isn't there, the answer is smarter appointment stacking.
Watch the full breakdown: tinyurl.com/4znz6awb#medspa#practicegrowth
Google AI Mode now opens your site in split view. Patients click your page, but Google stays open on the left. This is a big shift for healthcare SEO and patient behavior. Read the full breakdown: tinyurl.com/2uvk2pj6#GoogleAI#SEO#HealthcareMarketing
Google Ads API is requiring MFA. New OAuth tokens will need a second verification step.
Existing tokens: unaffected. New authentications: you'll need MFA set up.
Read the full article on Search Engine Land: tinyurl.com/mt99hh94#GoogleAds#PaidSearch#MFA
AI is reshaping how patients find plastic surgeons. Most practices aren't ready.
Our CEO, Ryan Miller, is on stage at The Aesthetic MEET with three sessions on what's changing and how to respond.
π Booth #802 | Boston | May 14β17
tinyurl.com/2kmmdcmt#AestheticMEET2026
10 Etnaversaries to celebrate this month! Shout out to Robina, Rylee, Shannon, Brannon, Brittni, Matt, Lori, Michelle, Josh, and Ryan!
#EtnaInteractive#Etnaversary#TeamCulture