@EvanKaeding profile picture
Evan Kaeding @EvanKaeding

Global Director Solutions Engineering | Marketing Measurement @Supermetrics

Joined September 2016
  • Tweets 718
  • Following 592
  • Followers 182
34 Photos and videos
I hope X goes back to normal after the US election. The ratio of valuable content to election clickbait is way too high for me to spend time on this platform and probably will be for at least the next two weeks.
144
I’m building out a Google Cloud Storage bucket with raw creatives (mostly images). Is there an industry standard way to store and catalog these along with their metrics? I’m leaning toward Hive partitioning but need to figure out how to join them with their performance metrics
136
I really hope that @Atlassian’s conversational AI features are absolutely revolutionary when they are eventually rolled out. We’ve been piling documentation into Confluence for years in anticipation of making it AI ready. Hope the wait is worth it 🤞🏻
61
I’ve been reading up on the API documentation of many major DSPs in light of the heightened concerns around MFA in adtech. I was surprised to find that very few offer URL-level placement details and some don’t even offer domain-level placement details 🤔
1
1
1
138
I've stayed pretty quiet about last week's news on Google's third-party cookie reversal. Now I'm sharing my thoughts in the @Supermetrics community. community.supermetrics.com/t…
1
191
Had a great time representing @Supermetrics at Cannes Lions this year. My first time out but hopefully not the last!
1
405
I'm excited to launch my professional portfolio in the form of my own website. Come check me out at evankaeding.com If you're looking for a speaker for your next event who can talk about the challenges associated with modern marketing measurement, I can certainly help.
47
🔎 What is cardinality and why is it important for marketers? The image below shows its importance: one is illegible and one tells a clear story.
1
1
59
more replies
In SEO, "Source" indicates traffic origins, while "Channel" aggregates various source types. For broad trend analysis, channel groupings are more useful than detailed source lists.
1
60
The best marketers that I've worked with obsess over these groupings. Campaign naming and channel grouping strategies may seem trivial at first. However, when developed correctly, they reflect an organization's underlying strategic priorities and the way they plan to measure them
62
For those attending @Festival_Cannes and looking to chat data, measurement and AI, please feel free to reach out to myself and the Supermetrics team! bit.ly/4drSgAX

FY24Q2 Cannes Lions

Turn data collection into an experience with Typeform. Create beautiful online forms, surveys, quizzes, and so much more. Try it for FREE.

supermetrics.typeform.com
1
80
There’s an entire scientific field dedicated to “Information Retrieval”. Why aren’t BI vendors leveraging and contributing to this body of research more? Business Intelligence seems like the most direct application and by far the most lucrative.
102
The best way to talk about your solution is to spend the majority of your time on explaining the problem, and the small remainder of your time on the actual solution.
69
With #TikTok starting to advance their in-app store pages, I wonder how long it will take before other forms of commerce move into the app, for example F2P games. Likely a response to signal loss due to 3P cookies fading. Easier to capture transactions on an in-app experience.
101
When you’ve overfit your classification model
1
83
We really need to talk about the reporting@gmail.com accounts used by literally thousands of companies for passing around data source access. This is a huge single point of failure for any organization’s security posture.
2
83
We have our first solution engineering hackathon coming up and I couldn’t be more excited. As SEs, we spend a lot of time working on what our customers want. Now we have a full day to work on what we want. The team voted and #dbt is going to be front and center focus.
1
152
Load more