Joined November 2008
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- Followers 19,483
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17,782 Photos and videos
Jun 12
ICYMI—5 things we’re watching in #experientialmarketing:
-Stella Artois’ rooftop Clay Bar 🎾
-ŌURA's pop-up Pawn Shop 💍
-Anua’s Dew on the Go beauty event 💋
-Maple Street Biscuit Company's “Biscuit Blasters” 💥
-Domino's Worldwide Rally 🍕
tinyurl.com/45zfha9x
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Jun 12
Some say trade shows are "no fun." Square disagrees. So at NRA, it unleashed a pre-event skate show, mini-troopers dropping gift cards, a branded diner and in-booth performances: tinyurl.com/y6mkv4rv
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Jun 11
Hendrick's AnotherLand was a live theater experience guided by botanical identity, 90 min of choreographed chaos, and a product reveal. Here's what world-building looks like: tinyurl.com/cuuj3e3j
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Jun 11
At Licensing Expo, exhibitors representing IP from heavyweights like Netflix, BBC , Hasbro and Lego commanded attention with live actors, nostalgic touchpoints and whimsy:
tinyurl.com/427ejfzb
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5 things we’re watching in #experientialmarketing this week:
-Stella Artois’ rooftop Clay Bar 🎾
-Oura’s pop-up Pawn Shop 💍
-Anua’s Dew on the Go beauty event 💋
-Maple Street’s “Biscuit Blasters” 💥
-Domino’s Worldwide Rally 🍕
tinyurl.com/45zfha9x
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A “Manifesting Marilyn” exhibition at Genesis House pays tribute to the icon, and draws parallels between her story of reinvention and the brand’s own evolution: tinyurl.com/35nxzhzu
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🚚 Experiential Marketing Trend of the Week—This week we’re talking about rolling stunts... tinyurl.com/nhaexrxz
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Beacons are making a comeback—we take a closer look at the tech, including what metrics it tracks well, and how best to use it: tinyurl.com/42fmxx8y
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"It's a lot of curation that has to exist for social media, for a television show and for livestreaming." –Hulu's EVP of Publicity on what it takes to pull off Get Real House.
Full breakdown: 👇 tinyurl.com/2t4ynjr3
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Roughly 55,000 tons of food is wasted annually at U.S. business events.
So we asked leading marketers and venues to share the #sustainability tactics that actually make a difference: tinyurl.com/5n6vjr82
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⏳ Experiential Marketing Trend of the Week—This week we’re talking about the keepsake long game... tinyurl.com/362bfx8z
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Tapping into a new demographic, SheaMoisture activated around the F1 Miami Grand Prix with a newsstand pop-up, glam-themed influencer events and floating billboards for maximum reach: tinyurl.com/yepm72ku
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A *golden* opportunity... Inside McDonald’s multifaceted “KPop Demon Hunters” partnership and events:
“Impact doesn’t always require scale. This event was deliberately bespoke and fan-forward.” tinyurl.com/4taf4zwy
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May 29
News Brief: This week’s hot takes and topics in experiential marketing cover cave raves, salty stunts and nostalgic Bowl Heads. tinyurl.com/mt9c3wf9
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May 29
Tapping into a new demo, SheaMoisture revved up #F1 Miami with glam influencer events, floating billboards and a "Hot Off the Press Newsstand," to put its Silk Press product to the test in the Florida humidity. tinyurl.com/yepm72ku
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May 28
Roughly 55,000 tons of food is wasted annually at U.S. business events.
So we asked top marketers and venues to share the #sustainability tactics that actually make a difference: tinyurl.com/5n6vjr82
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May 28
Beacons are making a comeback—we take a closer look at the tech, including what metrics it tracks well, and how best to use it: tinyurl.com/42fmxx8y
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May 28
✨Winners announced! ✨
Introducing the winners of the 24th annual Ex Awards, the oldest and most prestigious recognition program for experiential marketing.
Check out the year's best campaigns: tinyurl.com/3m9jkmp2
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May 27
#EMSLive was jam-packed with action—see everything that went down on day two...
Highlights: A Canva keynote, the B2B Dream Team panel, 1-on-1 attendee meetups and the first-ever EMS Lip Sync Battle 🎤: tinyurl.com/3wu9vn3e
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May 26
5 things we’re watching in #experientialmarketing this week:
-Minute Rice’s “Bowl Heads” creator event 🍚
-Columbia’s rave in a remote cave 🪩
-Morton’s attempt at a flash mob ☂️
-A&W’s smashed-up restaurant 🍔
-Magnum’s sweet fashion show in Cannes 👗
tinyurl.com/mt9c3wf9
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