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ExchangeWire @exchangewire

The business of media, marketing & commerce.

Joined February 2009
  • Tweets 11,829
  • Following 506
  • Followers 13,522
2,483 Photos and videos
AI-powered technology company @Clinch_io announced the appointment of Roy Balle as chief financial officer. exchangewire.com/blog/2025/0…
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🔽@Start_io_ partners with @IqIntent to enhance ad bids with alternative ID solution and audience extension. exchangewire.com/blog/2025/0…

Start.io Partners with Intent IQ to Enhance Ad Bids with Alternative ID Solution & Audience...

Start.io, an industry-leading, mobile-driven SSP, today (January 15th, 2025) announced its partnership with Intent IQ, a leader in identity resolution, to

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Last week on the MadTech Podcast, @exchangewire editor Aimee Newell Tarín was joined by research lead Mat Broughton and Kieren Mills, head of broadcast at media agency @TotalMediaUK, to look at the latest in publishing and streaming. exchangewire.com/ew-podcast/…
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In this MadTech Podcast, @exchangewire editor Aimee Newell Tarín is joined by research lead Mat Broughton and Kieren Mills, head of broadcast at media agency @TotalMediaUK, to look at the latest in publishing and streaming. exchangewire.com/ew-podcast/…
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🔵@Yahoo DSP has announced a host of new integrations with some of the world’s leading reporting, sustainability and supply-path segmentation partners, designed to help advertisers do more with their budgets. exchangewire.com/blog/2025/0…
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Zeno Media partners with @numbereight_ai to enhance mobile apps. exchangewire.com/blog/2025/0…

Zeno Media Partners with NumberEight to Enhance Mobile Apps - ExchangeWire.com

Zeno Media, a leading provider of digital streaming services for audio content, announced a strategic partnership with NumberEight, the cutting-edge

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The leading API-based retail media ad-serving technology provider, @kevelapi and @GotVantage, the Orchestration Layer for Retail Media™, have announced a partnership. exchangewire.com/blog/2025/0…

Kevel & Vantage Partner to Transform Retail Media Management - ExchangeWire.com

Kevel, the leading provider of API-based retail media ad serving technology, and Vantage, the Orchestration Layer for Retail Media™, have announced a

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A leading provider of identity resolution and marketing solutions, @IqIntent announced its compliance with the General Data Protection Regulation (GDPR). exchangewire.com/blog/2025/0…

Intent IQ Implements GDPR Compliance - Strengthening Commitment to Privacy & Security - ExchangeW...

Intent IQ, a leading provider of identity resolution and marketing solutions, today (January 8th, 2025) announced its compliance with the General Data

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Singapore marketers’ conversion strategies are at risk with data complacency, as revealed by a survey from @Yahoo DSP. exchangewire.com/blog/2024/1…
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New Research from Videoelephant shows video ads and content work best together. exchangewire.com/blog/2024/1…
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Global ad tech company @Nexxengroup announced significant growth in CTV revenue across EMEA, as well as the enhancement of its business development and regional sales teams in the U.K. exchangewire.com/blog/2024/1…

Nexxen Reports CTV Growth in EMEA, Further Expands U.K. Teams - ExchangeWire.com

Nexxen, a global, flexible advertising technology platform with deep expertise in data and advanced TV, today (December 12th, 2024) announced significant

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One of the world’s leading omnichannel supply-side platforms,@OpenX and @ID5, the market-leading ID provider for digital advertising, announced a solution to expand reach even in traditionally unaddressable environments such as Safari, Firefox, and Edge. exchangewire.com/blog/2024/1…

ID5 & OpenX Partnership Delivers a 58% Increase in Reach for Safari Traffic - ExchangeWire.com

OpenX Technologies, Inc., one of the world’s leading omnichannel supply-side platforms, and ID5, the market-leading identity provider for digital

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Denmark’s leading online grocery retailer @nemligcom just announced a retail media tech stack upgrade from Citrus Ads to a solution combining Adform with @Nextaio Ad Manager's self-service capabilities. exchangewire.com/blog/2024/1…

Nemlig.com Transforms Their Retail Media Tech Stack with Nexta Ad Manager - ExchangeWire.com

Nemlig.com, Denmark’s leading online grocery retailer, just announced a retail media tech stack upgrade from Citrus Ads to a solution combining Adform

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🔹@AdelaideMetrics, the leader in attention-based media quality measurement, and @PubMatic, an independent technology company, have announced a first-to-market integration that transforms how advertisers apply media quality filters to their campaigns. exchangewire.com/blog/2024/1…

PubMatic & Adelaide Unveil First-to-Market Integration to Reinvent Attention-Based Media Quality...

Adelaide, the leader in attention-based media quality measurement, and PubMatic, an independent technology company delivering digital advertising’s supply

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Premium advertising monetisation platform @OptiDigitalsas has announced a strategic partnership with ABC Bourse, one of the leading financial information platforms in France. exchangewire.com/blog/2024/1…
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Today, @taboola, a global leader in powering recommendations for the open web, announced the renewal of its long-standing partnership with @futureplc a global multi-platform media company and leading digital publisher of specialist media. exchangewire.com/blog/2024/1…

Taboola Signs New Content Recommendations Deal with Future, Extending Partnership into 12th Year -...

Taboola, a global leader in powering recommendations for the open web, today (December 11th, 2025) announced the renewal of its long-standing partnership

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Today, @amplified_intel announced the appointment of Anneliese Urquhart as chief executive officer (CEO). exchangewire.com/blog/2024/1…
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Leading software platform for digital media measurement, data, and analytics, @doubleverify announced the launch of its Generative Artificial Intelligence (GenAI) Website Avoidance & Detection solution. exchangewire.com/blog/2024/1…
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🔹@adwmg_com and @WeAreAzerion enhanced game revenue by applying cross-device targeting. exchangewire.com/blog/2024/1…

adWMG & Azerion Enhanced Games Revenue Applying Cross-Device Targeting - ExchangeWire.com

adWMG is a part of global WMG International - a focused monetisation and promotion platform focusing on providing professional advertising services for

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Multi-channel programmatic advertising platform @StackAdapt has announced a collaboration with Channel 4. exchangewire.com/blog/2024/1…
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