For agentic advertising to scale, buyers need to trust the system running their campaigns. PubMatic's Oscar Lang breaks down how governance and accountability are built into AgenticOS from day one. Read the blog: pubmatic.com/blog/trust-is-t… #Advertising #AdTech #Programmatic

This July 4th, show up where attention peaks. Our Independence Day Auction Package connects your brand with high-engagement audiences across premium digital inventory as they plan, travel, and celebrate. 🎆 Reach audiences before, during, and beyond the holiday. Learn more: pubmatic.com/auction-package… #Advertising #AdTech #JulyFourth

PubMatic's Stephen Kelly moderated the panel ‘Driving Relevance Through Brand Collaborations’ at last week's @BrandInnovators' Marketing Leadership Summit during @sxsw, joined by @Shopify's Vérane Pède, and @Zalando's Tulani André. The panel explored how brands can use partnerships across media channels, industries, cultures and communities to reach new audiences, create value and build meaningful connections. #SXSWLondon #AI #DigitalAdvertising #AdTech #Advertising

PubMatic AgenticOS puts AI agents to work planning and executing in real time, across 100K websites, apps, and streaming services with 300 data partners. Connect with us to see what agentic can do for your campaigns: go.pubmatic.com/agentic-ai?u… #Advertising #AdTech #AgenticAI

Transparency, data control, and performance together, not as trade-offs. Our collaboration with @AGENCE79 on a programmatic video campaign for a major French retailer delivered exactly that: • 5X CTR uplift vs. open market • 16.7% video completion rate above target • 12.5% viewability above target The future of programmatic isn't open vs. curated. It's finding partners who can give you both, without compromise. Read more: pubmatic.com/news/pubmatic-a… #Advertising #AdTech

How can agentic AI help publishers build real competitive advantage? PubMatic's Abbie Reichner shares how agentic buying opens new paths for insights, pricing, and smarter collaboration between publishers and buyers. Connect with our team to see what agentic advertising can do for you. go.pubmatic.com/agentic-ai?u… #Advertising #AdTech #Programmatic #AI

TOMORROW: PubMatic's Franck Lewkowicz will be speaking at Minted in Paris' "Future of Trading: Artificial Intelligence, Business Impact and Digital Sovereignty." AI is now playing an increasingly central role in our industry, and PubMatic has placed this topic at the heart of its product innovation, bringing greater simplicity, transparency, performance and control to agencies, brands and publishers. This will be an opportunity to explore concrete, real-world use cases. A unique moment to decode these shifts and discuss new performance levers. Register now: mntd.fr/future-of-trading-20… #Minted #FutureOfTrading #AI #Advertising

At PubMatic, innovation isn't a buzzword. It's a work ethic. 💡 416 innovators across 5 countries came together over 48 hours and built 111 projects — the largest hackathon we've ever run. 42% of those projects were explicitly agentic: systems using LLM reasoning, MCP workflows, and tool orchestration to plan, execute, and adapt on their own. The goal was never smarter chatbots — it was AI that acts. Three patterns kept surfacing across teams: continuous optimization replacing periodic tuning, operational AI evolving into customer-facing product, and open systems winning by default. Agentic AI isn't a trend. It's the way we build. Read more → pubmatic.com/blog/models-to-… #AgenticAI #Advertising #AdTech #Programmatic

Big news: PubMatic and @Havas just launched the first agentic advertising campaign in Spain, built for Telefónica. This CTV campaign went from a simple natural language brief to full activation in minutes. No complex integrations. No manual back-and-forth. Just AI agents handling planning, targeting, activation, and optimization through PubMatic's AgenticOS. The results speak for themselves: → CPM 18% below target → Impressions 23% above target → Cost efficiency and reach improved simultaneously, not as a trade-off The campaign ran in-stream across brand-safe CTV environments, with frequency controls per user and direct access to Spain's premium CTV publishers. This is what AI-driven efficiency looks like in practice. A new benchmark for CTV advertising, and just the beginning. Learn more: LINK pubmatic.com/news/pubmatic-a… #CTV #Advertising #AdTech #Programmatic

This week, PubAcademy returns to Madrid! Exploring the AI Effect: Evolution or Revolution in Programmatic Advertising? We’re back with an exceptional speaker lineup, and the event is already fully booked! AI is transforming advertising: not only what we do, but how we think, create, and connect. PubAcademy brings together industry leaders to debate tangible innovation, impactful leadership, and the energy driving the next stage of growth. A day dedicated to next‑level collaboration, from agent‑to‑agent workflow integration and human‑AI partnerships to business solutions that deliver real value. #Advertising #AdTech #Programmatic

PubMatic and @DIRECTV Advertising are bringing together inventory to reach engaged linear and streaming audiences with greater precision and control. In our latest Partner Perspectives, DIRECTV Advertising's Tyler DeNicola shares how live sports, pause ads, and AI-powered infrastructure are modernizing what it means to advertise on TV. Read the full interview: pubmatic.com/blog/partner-pe… #ProgrammaticTV #CTV #PartnerPerspectives

Finalist! 🏆 2026 @Digiday Media Buying and Planning Awards — Best Use of Data. PubMatic, @dentsu_global, and @Heineken proved that CTV can operate as a true performance channel when durable identity and supply-path intelligence work in tandem — delivering across nine premium CTV publishers through one cleaner, smarter supply path and setting a new model for what performance-driven CTV can be. A huge thank you to our partners at dentsu and Heineken for building something genuinely new together! 🎉 Learn more: digiday.com/media/uber-adver… #Advertising #CTV #AdTech

PubMatic was proud to sponsor GAME FUTURE SUMMIT 2026, one of Japan's leading conferences for the gaming and mobile app industry. The event brought together publishers, advertisers, ad tech companies, and industry leaders to discuss the future of gaming, app monetization, and innovation. A big thank you to everyone who stopped by our booth! We look forward to continuing the conversation and supporting the next stage of growth for the gaming ecosystem. #GameFutureSummit #Gaming #MobileApps #AppMonetization #ProgrammaticAdvertising #AdTech

Heading to #Cannes? So are we. 🏖️ 🇫🇷 The PubMatic team is on the Croisette talking AI, agentic advertising, and the future of the open internet. Request a meeting: events.pubmatic.com/pubmatic… #AgenticAI #Advertising #AdTech

PubMatic wins Gold 🥇 at @TheDrum Awards for Marketing Americas 2026 — Technology Innovation category — for our AI Live Sports Marketplace! 📺 🏀 Live sports is the last great frontier of premium CTV inventory — and for too long, the programmatic infrastructure behind it hasn't kept pace with the scale, speed, or stakes of the moment. We built the AI Live Sports Marketplace to change that. Proud to be recognized alongside the best in marketing innovation. Thank you to our partners and the entire team behind this work! #Advertising #LiveSports #CTV #Sports #AdTech #AI

Ahead of Cannes Lions 2026, PubMatic's Tim Willcox cuts through the noise. Agentic buying is no longer a question of if. It is already running, from fully autonomous campaigns to AI-enabled executions. The blocker to scaling it further is not capability, it is confidence. Buyers will hand over more execution when they can trust the outcomes, interrogate them and hold them to account. Read his full take in @mediashotz's Cannes 2026 preview here: mediashotz.co.uk/what-will-d… #Agentic #Advertising #AdTech #Programmatic

PubMatic is excited to sponsor ATS Singapore on the upcoming July 8th. Visit our booth to connect with our team and discover how we’re powering the AI-driven future of digital advertising. From advanced monetization solutions to cutting-edge AI innovation, we’re helping publishers and buyers unlock smarter and more efficient growth. Let’s talk about what’s next. Book a meeting: atssingapore2026.splashthat.… #Advertising #AdTech #Programmatic

The future of advertising is agentic, and it is already here. AI agents are planning, executing, and optimizing campaigns in real time, helping brands reach audiences their current media mix cannot. Connect with us to learn what PubMatic can unlock for your media mix. go.pubmatic.com/unlock-progr… #Agentic #Advertising #AdTech #AI

Agentic AI is not just changing how campaigns run. It is changing what buyers can focus on. Harry Tong shares how PubMatic AgenticOS is reducing operational complexity and freeing up teams to do their best work. Connect with us to see what AI-powered execution can unlock for your campaigns. go.pubmatic.com/unlock-progr… #Advertising #Agentic #AI #AdTech

Exciting news: PubMatic's AI Live Sports Marketplace is a finalist for the Cynopsis Sports Awards in the Technical Innovation for the Ad Experience category! 🏀 📺 Our AI-powered Live Sports Marketplace gives advertisers the ability to target specific game moments across streaming platforms in real-time, connecting brands to fans at the exact moments that matter most. The Cynopsis Sports Awards honors the people, platforms, and innovations defining how fans experience sports today, and how they’ll engage tomorrow. Learn more: cynopsis.com/events/2026-spo… #Advertising #AdTech #Programmatic #LiveSports