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Dean Schuster @ExperienceDean

user experience strategist / owner-partner @truematter / founder ux south carolina / trail runner

Joined June 2011
  • Tweets 1,525
  • Following 173
  • Followers 698
171 Photos and videos
So, I took multiple classes on Moby-Dick as an undergrad & one of the first things you learn is that Ishmael is NOT his name; it’s an allusion to Ishmael from the Book of Genesis (the exiled son of Abraham, of whom it was prophesied, “His hand shall be against every man, and every man’s hand against him”). The narrator imagines himself an outcast, rejected by society & forced to seek his destiny on the high seas. His self-understanding is beautifully transformed during the scene in which he shares a bed with the cannibal harpooner Queequeg, who becomes his bosom friend. As his heart softens, he writes, “I felt a melting in me. No more my splintered heart and maddened hand were turned against the wolfish world.” Love has come to redeem him. He is Ishmael no more.
Will Provost@GremlinIndustry
May 28
"Media literate" people be like
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I feel so smart when I use the essential, ubiquitous, default verb "surface."
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Dean Schuster retweeted
𐌁𐌉Ᏽ 𐌕𐌉𐌌𐌉
@OrevaZSN
Apr 28
Ever since I was a little boy, I knew I wanted to log into Microsoft Authenticator 47 times a day.
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Yes, being consistent MATTERS. truematter.com/ideas/post/so…

So, You’ve Heard You Need a Design System

What can you do when your digital product suffers from a lack of coherent, consistent design?

truematter.com
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UX is NOT what you think. truematter.com/ideas/post/wh…

What User Experience is NOT

Sometimes, it’s easiest to understand something by knowing what it is not.

truematter.com
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Allow a condition to fester OR face another call with #Accredo specialty pharmacy.... Thinking...
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Sites and apps drive people crazy all the time. Ask anyone who uses technology about their experience, and you’ll hear their complaints. We did — and the results were, sadly, unsurprising. truematter.com/ideas/post/ye…

Yes, people hate your digital product. Science proves it.

People are routinely annoyed, vexed, and angered by digital products. Let’s dive into the evidence that demonstrates this (and what can be done about it).

truematter.com
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For powerhouse, data-heavy digital products, your users WANT more. truematter.com/ideas/post/so…

Sometimes More is Actually More: Creating Interfaces for Expert Users

Successful digital products hinge on understanding how users differ from one another. These differences are not well understood, creating usability problems for expert users of complex systems.

truematter.com
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NDC Toronto! Be There!
NDC Conferences
@NDC_Conferences
Feb 16
Today is the last chance for Early Bird tickets for NDC Toronto 2026 ⏰ Don't miss out on @ExperienceDean and 55 other amazing speakers! Secure your discounted tickets today! 👉 ndctoronto.com #ndctoronto #earlybird
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You have less than five seconds to make an impact on your users. What do you do? truematter.com/ideas/post/cl…

Clicks and Eyeballs Are Not Enough: Content Interactions Turn New Users into Customers

In the first five seconds on your site or app, users will decide to stay or go.

truematter.com
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Your digital product is NOT FOR YOU. truematter.com/ideas/post/ta…

Taking “You” Out of User Experience

It's harsh but your users don't care about you. They care about what they can do on your digital product.

truematter.com
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The decisions you make for your digital product HAVE REAL CONSEQUENCES. truematter.com/ideas/post/ha…

The Hawaiian Missile Alert Fiasco: How One Confusing Interface Caused Mass Hysteria

How much does your user interface REALLY matter? Ask the Hawaiians who, for 38 terrifying minutes, thought they were under threat of nuclear annihilation.

truematter.com
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Sure robots visit your site. But so do humans. And only real people can tell you what they need. truematter.com/ideas/post/ma…

Made-Up Personas Don't Work

All the advice out there for creating user personas has left us asking one thing: Where are the bleeping users?!

truematter.com
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You can still "ship it fast" and do what's right for your users. truematter.com/ideas/post/de…

Demand More From Your MVP

Quickly shipping core functionality often seems wise, but without a user-centered foundation, this strategy can cause long-lasting damage to digital products.

truematter.com
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When digital products are difficult to use, people's brains revert to the most basic human instinct — FIGHT or FLIGHT. truematter.com/ideas/post/de…

Designing Digital Products for the Lizard Brain

Fight or flight? Good UX keeps us from ever having to find out.

truematter.com
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Always prepare for WHEN users get angry. Not IF users get angry. truematter.com/ideas/post/ho…

How Does Your Digital Product Perform When Users Get Angry?

When people get frustrated by digital products, they become angry which impedes task completion. Understanding this common exasperation will help you make better sites, apps, and software.

truematter.com
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1:19:40 on this latest @accredo "customer service" call. No way #Amotti of #physicalAsia can touch this mark. I'm going to win.
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Developers and UX pros can be a dream team when working together the right way. truematter.com/ideas/post/a-…

A Developer’s Guide to Working with UX Pros

How do UX pros fit in a development team? Exceedingly well, if everyone knows how to work together.

truematter.com
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ALWAYS conduct user testing. truematter.com/ideas/post/us…

Usability Testing with Zero Budget

You should always, always, always test digital products with the actual people who would use the them.

truematter.com
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There's so much about technology that INFURIATES users. The least we can do is avoid the things we know they hate. truematter.com/ideas/post/st…

Stop Doing Things People Hate

People will go above and beyond to avoid the things they hate online. Stop following these maddening trends or your users won’t be your users for much longer.

truematter.com
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