Insurance is by far the Financial Service that generates the most of additional revenues when embedded into a customer journey.
That's what you could learn from a study conducted by Juniper Research and Galileo Financial Technologies.
Hence, if you are a marketplace, a platform, an eCommerce website or a vertical SaaS solution and you are considering Embedded Finance, it's a no brainer to start with adding insurance!
And there are InsurTech solutions available for both personal and commercial lines that you can leverage for a seamless & fast integration, thanks to API infrastructures.
Finally, if you were wondering why you should add Financial Services to your offer, sometimes considering it's not "core" to your business, you now have the answer: it will generate additional revenues on your existing customer base.