A client came to me after spending $8,000 on backlinks. Rankings barely moved. I didn't buy a single link for them after that. Did this instead 👇🏼

7/ The order that actually works: Most people do: backlinks → content → structure The order that works: structure → content → backlinks In short: "Internal links do what people think backlinks do." And they're free!

FIVE SEO Steps To Getting 628,443 new impressions and extra 12,699 clicks (It's Not New Content) 🧵 1. Refresh the metadata By increasing the the clickthrough rate from Google to your site you'll rank higher. And for doing so, you need to capture your reader's attention. So you want to modify your metas (meta title and meta description) to help. Here are some rules I like: Use numbers.​ "The best 12 LinkedIn Tools" Use entities​ "Porto's Bridge (Ponte Dom Luiz) was projected by Eiffel" Use authority​ "SEO Expert says: Internal Links Are more Important than you think" Spy what others are doing in the SERPs (search results), and mimic their work. You'd be surprised as how much it helps. Then make sure the title actually uses the keyword showing up in Search Console. note: people love telling me meta descriptions don't matter. I keep updating them, they keep working, so I'll keep doing it until they stop. 2. Hunt for high impressions, low CTR Open Search Console and find the pages getting lots of impressions but few clicks. That's Google telling you: "I'm putting you in front of people, and nobody's clicking." The new metadata might help here, but if it doesn't, then is usually one of two things: Your snippet (the title) isn't pulling anyone in (solved with metadata) The page doesn't have enough internal links to climb Nr.1 you already fixed it. Nr.2 is easily fixable.​ 3. Build internal links, with the right anchors If you're not on top of it, most of your URLs will have one or two internal links. Some will have zero. The fix is simple: add links pointing to that page. Ideally it's a topic close to the final page. 4) Refresh your content Is the oldest trick in the SEO book yet almost nobody has a process for it. You want to keep your content up-to-date. Make a list. Update. Keep going. Pro-tip: use the exact queries already showing in Search Console as your anchor text, the terms Google already connects to you. That's how you tell Google to connect the dots. Example: Your page is ranking for a word or words that you didn't add yet: add them so that it matches closer what they think your content should be. 5) Enhance your Topical Authority Your topical authority is set by your content structure. So you want to tighten your interna links. Use a "Hub and spoke" structure. If you have no idea on how to do it, look into building a "topical map": a map of the structure of your content, this will ensure Google understands how much you "know" about the topic(s) you want your brand to represent. That's it. You're ready to get new traffic to your site, without publishing any new content.​ If you want to know how I do this, check the video in the replies.

I've audited 100 sites. Page speed is always the easiest win that everyone ignores. These fixes work fast:

4. WordPress users (I use it too): • Install WP Rocket for easy caching • Use Flying Scripts to delay JavaScript • Delete unused plugins—even inactive ones slow you down Page speed is the easiest SEO win.