The first time I walked into the University of Iowa’s Kinnick Stadium and Carver-Hawkeye Arena, I couldn’t believe what I was seeing: the architecture, technology, game production, commentary, crowd experience, event management, live broadcasting, media operations, and overall professionalism.
This is a university oh, not NBA, NFL, or MLS. Just stadia owned by a university for college-level competition.
That’s not even what surprised me the most; I learned there are some college athletes who rise to stardom and gain millions of followers for just competing in college sports. That’s how big college sports is in the United States.
American sports stadiums are impressive.
A few colleges have stadiums accommodating over 100,000 spectators.
Ohio State University earned $160 million from its football programme alone in 2025. That's a university, not a professional team.