Meet the winner of our Business Growth & Resilience Survey £1,000 prize draw, Shireen Pierre!
Shireen is the founder and CEO of Umbasse, a curated luxury lifestyle brand inspired by her Caribbean heritage. Operating as a purpose-led business, Umbasse products are aligned to its responsible business approach for impact on people and planet.
On winning the prize draw, Shireen said:
"Winning this prize has been a major boost and together with exciting developments to come for the business, I am hoping 2026 will be a big year for us. Building a resilient business requires a number of things but the right infrastructure including processes, protection and governance has been fundamental. Retail is becoming increasingly regulated and having the right legal and supply chain support in place is crucial which is why I joined FSB as a member and I'm currently exploring the benefits to help position my business for growth."