From ideation to execution, we loved building out this entire consumer journey with a focus on storytelling.
Happy to see the positive feedback from the reveal experience we built with @PUMA 🔥
#SuperPUMA
We are ecstatic that our work with @PUMA on Blackstation 2 won a Webby for best experiential design 🏆
Congratulations to the whole team - see more below:
winners.webbyawards.com/2024…
To celebrate the launch of Black Station we are hosting a giveaway & screenshot competition 🎉
The winner will receive a Mint Pass for the upcoming MB.03 drop and claim a FREE GutterMelo shoe 🎁
Giveaway requirements below 🧵
Black Station is now LIVE! ⚡️
PUMA’s digital experience reveals new limited edition shoes in an entirely new light...
Explore UNKAI & UNTER for yourself and discover the mysteries of these worlds 👇
ENTER EXPERIENCE: blackstation.puma.com
Black Station is now LIVE! ⚡️
PUMA’s digital experience reveals new limited edition shoes in an entirely new light...
Explore UNKAI & UNTER for yourself and discover the mysteries of these worlds 👇
ENTER EXPERIENCE: blackstation.puma.com
Tomorrow at 12PM EST we will break down down the details of our innovative digital world Black Station, which opens Tuesday, 6/13 ✨
This virtual world will debut limited edition physical product and take users on an extraordinary journey 👟
x.com/i/spaces/1OdKrzqqkQvKX…
This lift can take you all sorts of places… ☁️🪨
It will facilitate all your transportation through the #BlackStation experience.
Where you take it first is entirely up to you.
We are thrilled to announce a partnership with @studionow, a leading visual content production solutions provider, offering full-service capabilities and an intuitive self-service platform and marketplace of 20,000 creative and production professionals.
The story of the collection was told as a three-act explorable space, with each act built around a surreal landscape inspired by the ideas and textures of the clothing line.
Apparel was displayed using volumetric capture of the runway models prior to the runway release.
If you all enjoyed our experiences we ask that you take a moment and vote!
Thanks so much, we look forward to continue leading and innovating in metaverse experiences and digital architecture 🔥
Our Materializer redemption portal is now open.
You can head to redeem.puma.com to burn your Materializer NFTs and redeem them for your physical sneakers 👟
Burn window will be open for 2 weeks - More information available in our Discord 🔗 discord.gg/PUMA