The FreeWheel Council for Premium Video serves the collective interest of the premium video industry through leadership, research, and advocacy.
Joined August 2015
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22 Feb 2022
There's still time to register for this afternoon's free virtual panel at 4 pm ET with #TV and #Media experts at @ComcastAd, @AENetworks and more. They'll share an overview of the industry, their career journeys, and answer your questions. frwl.tv/3JCpWMq
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20 Oct 2021
Thank you @adage and all our members who made it such a memorable evening.
20 Oct 2021
At the @FWCouncil's first in-person gathering in nearly 2 years, industry leaders came together to discuss how the TV ecosystem is evolving and what lies next on the horizon. @AdAge provides a recap: lnkd.in/eqQRshCA #advertising
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23 Sep 2021
📣 FreeWheel’s podcast series is out! #MediaTalks
In our first episode we talked to programmatic expert Tim Willcox. Listen in as Tim provides his perspectives & helps us to better understand the universe of #CTV, #programmatic & #premiumvideo.
🎙️ Link frwl.tv/2WaGmso !
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FreeWheel Council for Premium Video retweeted
7 Sep 2021
Ad-ID: the industry solution that has also been hiding in plain sight for years. adexchanger.com/tv-and-video… @Adidentify
Finding inspiration in railroad innovation, a great piece by Frank Sgrizzi, Advisor at Topwater Advisory Group, on why tools like @Adidentify are critical when it comes to streamlining advertising across the entire media ecosystem (via @adexchanger): bit.ly/3DFPNAW
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Measuring results is vital to understanding the impact of ad campaigns, but measurement across screens can be complex. Our latest insights reveal how to leverage panels, census data & attribution to understand how media investments drive outcomes: frwl.tv/3iEvjjH
ALT The Path to Cross-Screen Measurement by the FreeWheel Council for Premium Video
27 Apr 2021
Join us on 29th April for @IABEurope Virtual #CTV Event!
Stefan Beckmann, Director, Head of SSP Sales, DACH & Nordics at FreeWheel will take part in a panel of industry experts to discuss the #programmatic opportunity for CTV.
Register here ▶️ frwl.tv/2S8KQNT
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19 Mar 2021
Darren Sherriff, a member of the @FWCouncil’s Diversity, Equity & Inclusion Committee, shares more insights into how to find diverse talent. Take a look at the committee's list of BIPOC advertising, tech, and marketing orgs you should know: frwl.tv/3bI42I6
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FreeWheel Council for Premium Video retweeted
16 Mar 2021
Building audience trust is more important than ever. Users should be able to understand and decide how their data is used, how they can engage with brands, and how they can opt-in or out. The @FWCouncil dives into the evolving state of identity management: frwl.tv/3t3U7Ue
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FreeWheel Council for Premium Video retweeted
8 Mar 2021
The ad industry is going through a period of complex change as technology and legislation around data are rapidly evolving. The latest report from the @FWCouncil addresses the evolving state of #identitymanagement in #premiumvideo advertising: frwl.tv/3t3U7Ue
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FreeWheel Council for Premium Video retweeted
10 Mar 2021
Join us in welcoming Pooja Midha (@MissMidha) to the @ComcastAd team! She'll be taking on the role of Chief Growth Officer and will oversee global marketing across Comcast Advertising, @Effectv and @FreeWheel💥💥 frwl.tv/3rDnmgG
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25 Feb 2021
Being an ally to BIPOC communities is more important than ever and there are many ways to show your support. Our DE&I committee has curated a list of orgs to engage for mentorship opportunities, recruitment, thought leadership, content creation & more: frwl.tv/2ZOda8P
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FreeWheel Council for Premium Video retweeted
22 Jan 2021
The @FWCouncil's latest report offers a data-driven look of the four dimensions of streaming that need to evolve for #OTT to thrive as a marketing channel: scale and unification, audience targeting, quality, and measurement.... #FreeWheelEmp bit.ly/3iCu6Ym
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FreeWheel Council for Premium Video retweeted
13 Jan 2021
2020 was one for the history books. Here's a look at the events that shaped the TV landscape in 2020, along with 2021 predictions from some of our members of the @FWCouncil: frwl.tv/2LNmq9r #2021predictions #infographic
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13 Jan 2021
"We survived and thrived." @FWCouncil members look back at the events that shaped the TV landscape in 2020 and offer up their predictions for what's ahead: frwl.tv/2LNmq9r
19 Dec 2020
Here's a look at how streaming has evolved over the past 10 years. Download the latest data-driven insights to see what lies ahead for OTT and what needs to happen next to ensure it thrives as a marketing channel. #infographic: freewheel.com/insights/the-e… #streamingevolution
15 Dec 2020
There are four vital dimensions of streaming advertising-- and progress against each ensures that the ecosystem scales and matures in a way that benefits consumers and advertisers alike. Get our latest insights on #streamingevolution: frwl.tv/3mliZDr
#OTT #CTV #insights
19 Nov 2020
Couldn’t have said it better myself @JoKinsellaTVS 😉
19 Nov 2020
.@jacrothwell: “What would you say to brands that have yet to put money into TV?”
@JoKinsellaTVS: “What are you waiting for?” 🤣🤣🤣
#EffectvInFocus #TheHaloEffect
29 Oct 2020
TV has changed beyond recognition, it's now on demand, connected & addressable. Read the 1st article of the "Changing Channels series" with the participation of the @ComcastAd Advertising Agency Leadership Council members fal.cn/3beNp - via @thedrum
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29 Jul 2020
At @ComcastAd – inclusive of @FreeWheel & @effectv – we created the Agency Leadership Council (ALC) forum to give recognition to the significant role media agencies play in delivering value for clients and in leading the growth of the industry. @TheDrum >> thedrum.com/industryinsights…
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18 Jun 2020
FWCE put together a guide to help buy-side technology partners adopt specific best practices for maximising programmatic delivery on premium inventory. Discover our 16 best practices for programmatic buying. >> freewheel.com/insights/progr…
#PremiumVideo #MediaBuying #DSP
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