Some compelling research on the topic of onchain points, incentives, quests and blockchain loyalty programs published by a close friend and former colleague,
@JosephALChami.
Congratulations on publishing, Joseph! 👏
In early 2024, a new blockchain launched their quest system.
1.2M users showed up. 80M quests were completed.
It looked successful...
Until 93.5% of users vanished after the airdrop with a negative retention rate: -0.183%
But after adding token rewards, RR rose slightly to 0.59% (still very low).
What’s behind this user behaviour?
Our research paper, accepted at FC workshop, is the first to deeply analyze onchain quests and loyalty, aiming to answer exactly that.