If you want to witness a master class in leadership and business, read this article and closely follow this new @XBOX chapter As a 12 year Xbox/Microsoft alum and lifelong Xbox fan, I’ll admit: I was skeptic #1 of the @asha_shar announce. The games industry is sacred, how could a self-proclaimed non-gamer know the first thing about what Xbox needs But after closely following her first 100 days and especially after this post, I’m 100% sold The hard truths that she exposed in this article are not small details, or PR speak They are deep warts of the Xbox business that have been swept under the rug or minimized for years There is NO way Xbox or Microsoft of old would’ve exposed those truths with transparency to the public. Asha and Matt Booty did. That alone is a massive shift in culture and approach that speaks volume. Asha inherited a difficult and incredibly unhealthy business. And in 100 days, she’s shown curiosity, a deep understanding the industry, and a tenacity to turn it around. And she’s doing it all with extreme transparency to her team and the Xbox community, which both deserve after all these years I have friends at Xbox who describe her as a visionary, risk-taking, ruthless, and operational leader with deep curiosity. And that’s exactly what Xbox needs In 100 days: - She made some tough leadership changes and brought in three new senior / C Level leaders, including @ballmatthew who is exactly what Xbox needed - She rebranded and refocused XBOX, returned a commitment to console and exclusives - She recommitted to the Xbox community with a new Player Voice CRM type system - She turned every stone of the Xbox business and clearly understands its ins and outs And now she’s hitting the reset button on tooling, platform, content, and more - exactly what’s needed to reset an unhealthy business This will be the greatest case study in the Gaming industry’s history - only time will tell if she succeeds but boy would I personally bet on it (if I could)

We just shared with our team the realities we need to navigate as we work to reset the XBOX business. We won't succeed by hiding hard truths, nor will we succeed by doing the same thing and expecting different results. See the note here: news.xbox.com/en-us/2026/06/…

Return of @GearsofWar x New era of XBOX - Console Exclusive - Return to Gears roots in look & feel - New, modern gameplay mechanics but still looks and feels like Gears LFG. Congrats to everyone at @CoalitionGears on an amazing showcase today! And ty @asha_shar for listening to the community and making the bold moves needed to re-establish the XBOX brand

Bill Gurley: Anthropic Thinks It’s Building God @Jason: It is the ultimate level of narcissism and delusion of grandeur to think you can create God. @bgurley: “Anthropic is a mystery to me. I've never, ever seen a company that is both leading their field and the most negatively outspoken commenter on what they do. And my initial theory was the regulatory capture theory. Quite frankly, I think they're very close to achieving that. But then they just got so loud that I've literally, in the past 30 days, read everything I can about Anthropic, and I've come up with a new theory. I call it the Dr. Frankenstein theory. The more I dig, I've met people who, I dare say, think it's their responsibility, and they're excited about, building a species that's superior to humans. Dario wrote this blog post called ‘Machines of Loving Grace.’ It was based on a poem. The last stanza of the poem says, ‘I like to think of a cybernetic ecology where we are free of our labors, and joined back to nature, returned to our mammal brothers and sisters, and all watched over by machines of loving grace.’ Sounds like an overlord to me. And then in Dario's post, he says, ‘It could be a capitalist economy of AI systems which then give out resources to humans based on some secondary economy of what the AI systems think makes sense to reward in humans…’ So I don't think they think they're writing software. I think they're midwifing a deity here.” Jason: “These are delusions of grandeur. Let's call it what it is. They believe that they're so powerful, these individuals, that they can create God, and that by creating God, they are like this Prometheus kind of species. It literally is the ultimate level of narcissism and delusion of grandeur to think you can create God.”

should we REALLY make our schedule release video in halo? yes yes yesyes yesyes yes yes yes yes yes yes yes yes yes yesyes yes yes yes yesye yes yes yes yes yesyes

68 college students played video games an hour a day for 30 weeks. They got measurably smarter. EEG brain scans confirmed it. The setup was simple. Half the group played League of Legends, an action game. The other half played Legends of the Three Kingdoms, a strategy card game. Same hours, same schedule, no gaming experience for anyone going in. Both groups improved on attention, working memory, and executive function. The League group's gains were significantly larger in spatial attention and spatial working memory. The benefits were still measurable 10 weeks after the gaming stopped. None of this is new. Daphne Bavelier's lab at the University of Geneva has been replicating this finding since the early 2000s. Her 2018 meta-analysis in Psychological Bulletin pulled data from 8,970 participants across 15 years and found the same thing. Action games train attentional control, a brain skill that transfers to other tasks. Strategy games train deliberation, which mostly stays inside the strategy game. The mechanism is the counterintuitive part. Action games train your brain by giving you no time to think. The brain can't deliberate. League of Legends throws 9 champions, hundreds of minions, dozens of abilities, mana, cooldowns, and map state at you, all updating in milliseconds. The brain learns to perceive faster instead. That perceptual speed transfers to anything else that demands the same skill. Including surgery. The 2007 Rosser study in Archives of Surgery found that laparoscopic surgeons who played video games more than 3 hours a week made 37% fewer errors, completed procedures 27% faster, and scored 42% higher on overall performance. The top third of gamers made 47% fewer errors. Laparoscopic surgery is a 2D screen with distorted depth perception, remote-controlled instruments, and multiple data streams updating in real time. The cognitive profile is almost identical to an action video game. The 10-week persistence is the part that should change how this gets discussed. If the gains were just from practicing the game, they would have disappeared the moment the students stopped playing. They didn't. The 30 weeks rewired the perceptual system, and the rewiring stayed.

Look Ma I’m on TV cc @VikkiKitty @ACozyGamer Such an amazing event, kudos to @Alienware @OversightEsport for pulling off an amazing program for collegiate esports 🙌

The most supportive and down to earth people I've met I wouldn't want to work in Esports with anyone else! So glad I got to work with these two goats this weekend!

What a weekend at the @Alienware Collegiate Clash 2026 featuring @MarvelRivals Thank you to all of the players, content creators and viewers that stopped by in person and online to the event. Stay Tuned for more info on 2027... #AWCC2026

THE DUO IS BACK @VikkiKitty x @Falloutt x @Alienware Yes I tagged myself cuz I’m that excited

Here at University of Texas for the #AWCC 2026 Marvel Rivals Finals with the GOAT @ACozyGamer and taking us in with a THROWBACK @Falloutt 🔴 live in a few

So fun fact. @Falloutt is partly responsible for the friendship bracelets. My first LAN at Raleigh, I got flowers for my favorite teams, and he helped deliver them. Players loved them but hated they couldn't take them home, so next LAN, I made friendship bracelets. Glad he's back

Introducing the talent lineup that we have prepared for the Alienware Collegiate Clash 2026 Finals! Host & Casters @falloutt, @vikkikitty, @acozygamer On-Air Guests @bigpuffer, @jay3ow Online Watch Parties @b0gur, @flats_ow, @kingsman265mr Make sure to tune in to catch all the action! #AWCC2026

Google is opening up Android all the way with robust support for competing stores, competing payments, and a better deal for all developers. So, we've settled all of our disputes worldwide. THANKS GOOGLE!

Android has always driven innovation in the industry through its unique flexibility and openness. At this important moment, we continue to be at the forefront of how developers distribute their apps and games on billions of devices globally. Today we are announcing big changes: – Leading the way in store choice: A registered app store program that makes installation of participating app stores easier with a streamlined flow – A new business model for Google Play with lower prices for developers: The ability to use your own billing alongside Google Play Billing, and lower service fees. These changes will make for a stronger Android ecosystem with more choice for users and even more successful developers who can further invest in higher quality experiences on mobile and beyond. The above will be rolling out in phases, subject to local laws and processes. We are also excited to announce that we’ve resolved all our disputes with Epic Games globally! Details on all of this can be found at our blog post. android-developers.googleblo…

Wow, what a day of news for the brand that I owe my career at MSFT and now Google, many close friendships, and so many remarkable life experiences to Thank you @XboxP3 & @BondSarah_Bond for the years of tireless work and service to @Xbox, and welcome @asha_shar 🙏

Mark your calendar for the upcoming Alienware Collegiate Clash on April 11 and prepare to watch the best schools compete for the trophy! #AWCC26

Had an incredible week at my first Google Cloud Accelerate conference! Can’t wait to get home and get to work in bringing the best of Google Cloud and Gemini to help game devs do great things Key takeaways: - Joining Google from Xbox/MSFT at this inflection point has been a privilege. Google’s world-class infrastructure and the AI research coming out of @GoogleDeepMind is a game-changer for the Games industry - The culture at Google is the true differentiator. At all levels, there is a collective ingenuity and passion that is palpable. Our people also know and love Games - 2025 was an unreal year with 48% YoY Google Cloud growth, outpacing the broader hyperscaler market. It makes me even more excited for 2026 with what we have in-store 🙌 🚀 Fun times ahead. Thank you to @demishassabis, @OfficialLoganK and team for building great tech with Games in mind!

Step inside Project Genie: our experimental research prototype that lets you create, edit, and explore virtual worlds. 🌎

Genie 3 is amazing. I prompted it to remake Jill of the Jungle (1992 Epic game) in 3D and it did a reasonable job. With more esoteric prompts, it tends to fall back into things it knows; a prompt to recreate ZZT from 1991 made a Blade Runner styled 3D game.