At the @baseuk conference, @FarmWillock shared how he turned desperation into opportunity. Facing bankruptcy, he sold peony’s "reject" Christmas trees and apples direct to consumers. His advice: start now, don't aim for perfect, and learn to love the haters! A TFF mantra 😂
‘I wouldn’t be a farmer now if it weren’t for social media.’
Arable Farmer David Wheatley praises social media for saving his fourth-generation farm, after selling produce online.
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