Content Strategist for Founders & Creators | Turn content into inbound leads & paying clients | Copywriting & Personal Branding
Joined February 2017
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5 years of freelance content strategy distilled into 4 practical eBooks.
Systems designed to turn attention into clients.
✅ Content Strategy
✅ Copywriting
✅ Personal Branding
✅ AI Productivity
Built for founders & creators 👇
selar.com/m/Mikelfash
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Michael Fasiku retweeted
5 years of freelance content strategy distilled into 4 practical eBooks.
Systems designed to turn attention into clients.
✅ Content Strategy
✅ Copywriting
✅ Personal Branding
✅ AI Productivity
Built for founders & creators 👇
selar.com/m/Mikelfash
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331
Jun 13
Most creators work 10x harder than they need to.
The problem isn’t effort.
It’s direction.
If your content isn’t converting,
it’s not because you need more
It’s because you’re missing a system.
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Jun 12
I don’t chase attention.
I guide decisions.
That’s how content brings inbound leads
(without hard selling).
✓ Speak to real problems
✓ Make the value obvious
✓ Remove doubts early
✓ Show the outcome
By the time they reach out,
they’re already convinced.
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Jun 12
Life itself is a risk.
Standing still is the most expensive move you can make.
Take the leap:
You either win or you learn.
Lose? Take the lesson.
Win? Don’t settle, but level up.
That’s how real growth works.
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Jun 11
A brand ignored my proposal.
6 months later they came back:
We’ve been watching your content.
We’re ready now.
Lesson: your content is your silent follow-up.
Post like your next client is already reading.
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Jun 11
What writing for founders taught me:
Most people don’t lack ideas.
They lack clarity.
If people don’t understand you,
they don’t trust you.
If they don’t trust you,
they don’t buy.
Clear communication wins.
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Jun 11
You don’t win by being louder.
You win by being clearer.
✓Clear on who you serve.
✓Clear on the problem you solve.
✓Clear on the value you bring.
When people instantly understand you,
you instantly stand out.
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Jun 10
It didn’t take 100 wins.
It took one real opportunity.
One job done well.
One clear focus.
That’s how momentum starts.
That’s how things move.
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Michael Fasiku retweeted
Nobody talks about this enough:
Some thrive in a 9–5.
Some need freelancing.
Some are built for business.
Some belong in tech.
None of it is wrong.
The mistake?
Chasing a path just because it looks good online.
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Jun 10
She was 2 weeks away from shutting down.
No clients.
Content wasn’t converting.
60 days later?
She had a waitlist.
We didn’t post more.
We fixed her positioning:
✓ Clear outcome
✓ Buyer-focused messaging
✓ Content that qualifies
Same offer, different demand.
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Repeating your core message builds recognition.
When people hear the same clear idea from you consistently, they start to associate that message with you.
Authority isn’t built by saying many things.
It’s built by saying the right thing often.
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Want leads from content?
Focus on 3 things:
✓ Call out real problems
✓ Challenge false beliefs
✓ Show real results
Skip the rest.
It’s noise.
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It’s not an ideas problem.
It’s a targeting problem.
When you write for everyone,
no one pays attention.
Niche down.
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Your story creates connection.
Your strategy gives direction.
Your content carries the message.
When these align,
growth stops being random.
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Clients don’t buy services.
They buy clarity.
Clarity on what you do.
Clarity on who it’s for.
Clarity on the result they’ll get.
If they have to guess,
they won’t buy.
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Hiring a strategist?
Ask these first:
Do they understand your market?
Do they focus on outcomes or just deliverables?
Can they simplify complexity?
Do they have proof?
Will this drive revenue?
Can they challenge you?
Most don’t ask.
That’s the problem.
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Your offer isn’t the problem.
Your positioning is.
People don’t buy features.
They buy transformation.
✓Same service.
✓Different framing.
✓Different results.
Fix how you position it.
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After working with 30 clients, this is clear:
Leads come from 3 types of content:
✓Problem
✓Myth
✓Result
Not trends.
Not random ideas.
Just what actually converts.
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The fastest way to stay invisible?
Sound like everyone else.
✓ Same phrases
✓ Same advice
✓ Same recycled takes
If your voice blends in,
your brand won’t stand out.
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