Joined September 2008
- Tweets 15,458
- Following 1,483
- Followers 2,450
- Likes 898
8,685 Photos and videos
Jun 12
If your shoppers are pinching their phones to see your video, you've already lost.
Alex Spiret on the mobile/desktop split – from our latest Fireside Chat The Trade-Off Triangle Just Died. Now What? - hubs.ly/Q04kBYKX0
#EnterpriseEcommerce #AICommerce #DigitalExperience
11
Jun 10
AI isn't the problem. It never was.
The architecture underneath it is.
Swipe through ↓
John Murdock on what changes when insight and execution stop living in separate tools hubs.ly/Q04kLLmX0
#ConversionOptimization #AICommerce #CommerceStrategy
3
Jun 8
For 20 years, SEO worked on a long tail.
The brands still gaming meta titles?
Filtered out.
Ryan Breen, John Murdock, and Alex Spiret on the new rules of AI commerce → hubs.ly/Q04kt2p90
#AICommerce #DigitalExperience #EnterpriseEcommerce
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Jun 3
Engineering AI ships. Commerce AI summarizes.
Both got smarter. Only one got access.
Ryan Breen on why AI keeps underdelivering for commerce teams, and the architectural fix that doesn't require replatforming → hubs.ly/Q04jDx-40
#EnterpriseEcommerce #AICommerce #DXP
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Jun 2
Four steps to buy. Now two.
Browse. Consider. Compare. Decide.
That was the funnel your stack was built for.
The new one: Decide. Verify.
John Murdock went deeper on this here → hubs.ly/Q04jDn3C0
#EnterpriseEcommerce #DigitalExperience #FrontendPerformance
9
May 28
"Doing less with less" isn't a strategy. It's a layoff with a slide deck.
John's full take on why "doing less with less" is the most expensive AI strategy in enterprise commerce → hubs.ly/Q04jb7Sc0
#EnterpriseEcommerce #AICommerce #ConversionOptimization
16
May 27
AI adoption in enterprise commerce isn't a slow climb. It's a cliff.
Some teams are already on the other side. Most haven't seen the edge yet.
Swipe through → hubs.ly/Q04hM6mm0
#EnterpriseEcommerce #AICommerce #CommerceStrategy
6
May 26
Composable wasn't supposed to be a tooling decision. It was supposed to remove handoffs. Instead it multiplied them.
John Murdock went deeper on this → hubs.ly/Q04hMJGg0
#EnterpriseEcommerce #ComposableCommerce #DigitalExperience
2
May 25
Every AI conference panel is still debating adoption.
From the RTM Nexus panel, the brands winning AI aren't the ones strategizing. They're the ones shipping.
Watch the full webinar → hubs.ly/Q04hMHLl0
#EnterpriseEcommerce #AIEcommerce #CommerceLeadership
10
May 22
“Mobile-first” is the most claimed, least practiced phrase in commerce.
Alex, Ryan, and John on mobile CRO, pick-two economics, AI-readable PDPs, and the 47-agent problem nobody's solved yet → hubs.ly/Q04g-F2X0
#CRO #Personalization #EnterpriseEcommerce
21
May 21
This is from Girish Joshi (LG Electronics) on the gap between AI mandates and AI results.
From the RTM Nexus panel with Breanna Fowler (Dell Technologies) and John Murdock
Watch the full panel → hubs.ly/Q04g-xd70
#EnterpriseEcommerce #AIEcommerce #RetailLeadership
91
May 21
The question isn't whether same-day personalization becomes the standard. It's whether you're the brand that sets it.
Alex Spiret on why execution speed is the new competitive moat → hubs.ly/Q04g-zX60
#EnterpriseEcommerce #FrontendPerformance #CommerceStrategy
5
May 20
Six teams. Six weeks. One page change.
That's not a workflow. That's a relay race.
John goes deeper on what shifts when insight and execution stop being separate workflows - hubs.ly/Q04g-bp90
#EnterpriseEcommerce #ConversionOptimization #CommerceStrategy
3
May 19
Your team isn't slow. They've been trained on a tempo that no longer exists.
Ryan Breen on the architecture problem, the ambition tax and why enterprise commerce can't move at AI speed → hubs.ly/Q04g-0Sg0
#AICommerce #DigitalExperience #CommerceStrategy
3
May 18
Your "AI Roadmap Committee" is the most expensive PDF you'll ever produce.
John Murdock said it on the RTM Nexus panel: AI doesn't fail at the model layer. It fails at the org chart. – hubs.ly/Q04gYKgH0
#EnterpriseEcommerce #AICommerce #DigitalExperience
12
May 15
On May 19 (the night before The Lead Summit) we're co-hosting an invite-only mixer with RTM Nexus in NYC.
Spots are limited and we're closing applications this week. Apply now – hubs.ly/Q04g9CQm0
#EnterpriseEcommerce #RetailLeadership #TheLead2026
15
May 14
ShopTalk had 500 AI taglines and zero AI workflows.
Why enterprise AI underdelivers, what the architecture actually needs, and what changes when insight and execution share the same workspace: hubs.ly/Q04g9m2d0
#EnterpriseEcommerce #AICommerce #ConversionOptimization
8
May 13
Your team didn't get less ambitious.
They just got better at math.
Welcome to the ambition tax. Paid in the experiments your team stopped proposing.
Ryan Breen on the real cost of fragmented stacks → hubs.ly/Q04g9nT80
#AICommerce #DXP #ConversionOptimization
13
May 13
The full fireside chat with Ryan Breen, John Murdock, and Alex Spiret, 'The Trade-Off Triangle Just Died. Now What?' – is here: hubs.ly/Q04g9k_20
If your CRO program is still running on pick-two math, this one's for you. 👇
#AICommerce #CRO #Personalization
36
May 12
AI traffic grew 393% YoY in Q1 2026 according to Adobe Q2 2026 AI Traffic Report.
You don't have an AI search problem. You have an architecture problem.
John Murdock went deeper on this here → hubs.ly/Q04g9HTN0
#EnterpriseEcommerce #AICommerce #DigitalExperience
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