Can taking a break help your brand? It can feel scary to take a pause from the rat race, to turn over responsibilities to others and—in our always-on culture—to simply not be seen or heard from for a while. (1/3)

Although we hear that people should take social media breaks for their mental health, brands keep churning out content for those who stick around. But what if brands took breaks, too? Could this actually benefit your brand? (2/3)

How can inviting consumers to opt out of your communications improve your relationship with them? When you allow your audience to opt out of messaging that might bring on negative emotions, you're actually getting personalization right... (1/3)

As a recent article about Mother's Day opt-out emails asks, why not let consumers choose which emails to opt out of when they first sign up or make a purchase? This might mean more work in setting up your email outreach but may make for a more tailored journey overall... (2/3)

In this edition of highlighting brilliant branded content... - @Wendys goes into the metaverse and changes @FortniteGame forever - Players shop the @gucci Garden on @Roblox (1/2)

With the dangers of the unpredictable Internet users, how can a brand like @LEGO_Group create a safe experience for their young consumers? (1/2)