Innovative, embedded turnkey and customizable loan, financing and payment SaaS for banks, credit unions and enterprises.

Joined November 2011
507 Photos and videos
Jun 11
Margins do not always disappear during construction. Sometimes they leak before the job starts - through unclear scope, outdated pricing, and weak change-order discipline.
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The remodeling market is not in boom mode. It is in discipline mode. Steady demand still rewards contractors who qualify better, price clearly, and reduce friction in the customer journey.
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Proud to announce FinMkt is one of Inc's Best Workplaces of 2026! 🏆 This is all about our amazing team. Learn more: inc.com/best-workplaces #IncBestWorkplaces #CompanyCulture #EmployeeExperience
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May 28
71% of homeowners would consider going into debt for backyard upgrades, according to a Zillow/Thumbtack survey. Contractors - are you ready to offer seamless financing solutions when customers are ready to buy? #Finmkt #HomeImprovement #Financing
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May 28
Consumer credit is becoming more segmented. - Some borrowers remain resilient. - Others are under more pressure. For lenders, broad credit assumptions are becoming less useful.
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May 21
Global events can reach a renovation estimate quickly. Oil prices, freight, tariffs, and material availability all influence what contractors quote and what homeowners are willing to approve.
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Apr 22
Tariffs on construction materials can impact renovation costs faster than most people expect. Policy decisions often show up directly in project pricing. #tariffs #homeimprovement #finance
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Good things come to those who build. 🏆 Congrats, Luan Cox - 2025 Innovator of the Year. #FEMMYs2025 #FinMkt
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Feb 27
Home Depot's CEO just flagged something every home improvement lender should pay attention to: "Our customers are telling us that they're not investing in large projects." Affordability isn't killing demand; it's stalling it. That's exactly where point-of-sale financing wins.
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Feb 18
Big news! 🎉 Our President & CEO, Luan Cox, has been named a Top Female in Fintech 2025 by The Financial Technology Report! Thank you for celebrating the women driving change in our industry. We couldn't be more proud. 🏆 #TopFemaleInFintech #WomenInFintech #Fintech
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Feb 11
Our CEO, Luan Cox, featured in FintechIsFemme as Innovator of the Year for building one of fintech's most profitable infrastructure platforms. A story of patience, conviction, and thinking five steps ahead. Read [fintechisfemme.beehiiv.com/p…]
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Jan 22
Big news 🎉 Our CEO, Luan Cox, has been named The Academy of Fintech’s 2025 Innovator of the Year. A well-deserved recognition of her category-defining leadership and impact across fintech infrastructure. We can’t wait to celebrate at the FEMMYs in NYC on Feb 16!
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Jan 21
Your CRM math: 100 old estimates $25K average project 15% conversion rate with financing = $375K in revenue already sitting there. Stop chasing only new leads. Here's how to convert what you already have: [finmkt.io/blog-posts/stop-le…]
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Jan 16
Emergency repairs provide urgency. Dream projects provide aspiration. Dead zone projects provide neither. Read the article to see how contractors can turn this overlooked segment into an untapped growth opportunity. [finmkt.io/blog-posts/the-5k-…]
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Did you know that saying no is one of the 7 decisions top contractors make in 2026? The best contractors aren’t doing more. They’re deciding better. Read [finmkt.io/blog-posts/7-choic…]
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For years, hustle was enough to grow a contractor business. In 2026, it won’t be. The gap is widening between contractors who rely on effort and those who run with systems, visibility, and discipline. Read [finmkt.io/blog-posts/why-202…]
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19 Dec 2025
Most contractors don’t struggle from a lack of demand, but from too much improvisation. In 2026, top contractors are standardizing proposals, pricing discipline, payment options, scheduling, and customer communication. Read: finmkt.io/blog-posts/what-to…
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