If I compare what it was like being a founder in 2021 to now, it really is incredible how much stuff you can get done.
Five years ago, building a product meant spending weeks on things that now take hours. Design, support, marketing, data, documentation - every task required so. much. time.
Today, we're able to build
@FinWiseApp as two people and compete against some pretty big competitors and get great feedback for having a better product and better customer experience. Not because the work has disappeared, but because we've doubled down on making ourselves as efficient as possible.
As founders, we now have access to an almost unlimited supply of tools that help us move quickly, so it's been interesting over the last few months having to adapt our strategy to match our output speed.
Of course, distribution, trust, quality and execution still matter. AI hasn't changed that. But it has dramatically increased the leverage available to small teams.
It's a pretty remarkable time to be building. Below is a photo from 2024 when
@FinWiseApp had less than 50 users!