Taking turfgrass management to the next level with autonomy, electric, and hybrid technology. Design and manufacturing of high performance equipment in the USA.

Joined April 2015
586 Photos and videos
Please join us in welcoming Todd Litton to the FireFly Automatix team as our new VP of Service and Customer Operations. Todd's leadership experience managing large-scale field operations, implementing innovative systems, and building high-performing customer-focused teams will play a key role as FireFly continues to grow and deliver industry-leading autonomous solutions. Welcome to the team, Todd! We’re excited for what’s ahead. #FireFlyAutomatix #Leadership #CustomerSuccess #FieldOperations #AutonomousTechnology
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Thanks for having us back out @RMGCSA! Another fun event highlighting robotic mowing for golf.
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Some highlights from RMGCSA's West Slope Meeting Event! Featuring: @FireFlyAuto @lljohnsongolf @ColoGolfandTurf
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FireFly Automatix retweeted
@FireFlyAuto is the best fairway mower out there.
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With over 75,000 acres of unmanned operation, we've learned a few things along the way. "11 Lessons that 75,000 Acres of Autonomous Mowing Have Taught Us": fireflyautomatix.com/75000-a… Some of the lessons might surprise you.
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How does a robotics company expand from one industry to another? Here's a bit of the FireFly Automatix story over the past 16 years, from a conversation with one of our founding leaders Eric Aston and golf course management authority Frank Rossi. @TurfNetMedia #GCM #robotics #autonomousfairwaymower #AMP @FrankSpeaks3 turfnet.com/audio-podcast/tr…
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FireFly Automatix retweeted
Sunrise at Shadow Creek, Las Vegas. @sdelpiere does an amazing job
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FireFly Automatix retweeted
Replying to @jminceyturf
I’ve been a part of lots of transitions to FireFly fairway mowers lately. Most supers are doing it for the following reasons: (1) noise ordinance - machine is silent at 50 feet (2) free up labor to focus on other tasks (3) perfect fairway edges and stripes
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Want to know how much of your course can be connected autonomously with Path Linking?
PathLinking allows the FireFly robot to drive itself between fairways, without a human.. Drop a Google Maps view of your course, and I’ll tell you if PathLinking will work.
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Celebrating Earth Day with a clip of an all-electric FireFly AMP robotic fairway mower. Quiet. No emissions. No damaging fluid spills. We've been innovating in electric technology for turf management since 2010. #EarthDay #EV #golfcoursemanagement #electricmower #AMP
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FireFly Automatix retweeted
This week on Tillers Turf Talk, Springtime Slabbing with our Firefly Slab Harvester. Lifting fresh Revetting and Long and Wispy Slabs straight from the field. From clean cut to lift, see it all in action. Watch here: youtu.be/No_5m8-jk5s
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Thanks @HawaiiNewsNow for sharing that Mid-Pacific Country Club is deploying the first FireFly Automatix autonomous fairway mower on Oahu to kick off their 100-year celebration. A century of high standards, now maintained by an expert agronomy staff and their new robot! @mpcchi808 facebook.com/share/r/1BKthXv…
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Did you know that our robotic mowers can now drive themselves from hole to hole? Many fairways can be linked together, so that the need for human interaction is very minimal. We call it "Path Linking." Depending on course layout, your biggest interactions might just be: 🔌 Unplug. 🤖 [Fairways get mowed automonously while you focus on other tasks.] 🔌 Plug. Want to know how much of your course can be connected? Schedule a brief discovery call today! share.hsforms.com/1gfjMY4fuQ…
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Always a highlight of our year, we're excited to be back in Florida this week for TPF's Growing Better event as Partner Sponsor. Florida growers, we look forward to hearing your input and answering your questions at our second annual Growers-Only Breakfast this Friday. #TurfgrassProducersofFlorida #growingbetter2026 #sodfarm
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Black beauty Feacue digging like butter on biscuits. Order at Sodbysherry.com
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FireFly Automatix retweeted
🤝 Concert Golf Partners reaches agreement with @FireFlyAuto to install robotic mowers at clubs within its portfolio. golfcourseindustry.com/news/…
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FireFly Automatix retweeted
Got to check out the FireFly Automatix robots for the first time mowing the pristine zoysiagrass fairways @CordilleraRanch. Very cool.
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FireFly Automatix retweeted
Tournament week! @FireFlyAuto @RoboticFairway
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Following a successful installation at Heathrow Legacy Club in Florida, Concert Golf Partners is expanding integration of autonomous fairway mowers from FireFly Automatix to additional clubs across the country—supporting agronomy teams while enhancing course conditions and the overall member experience. Senior VP of Agronomy Danny Gwyn CGCS: “Our talented team is able to work together in harmony with these new fairway mowers, as we further use our staff’s agronomic skills and expertise to enhance beautification, playability, and our overall member experience.” Read more in the article: bit.ly/4v4pMpq
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Is it slow-mo or "slow mow"? With the introduction of Slow Zones in FireLink, operators can now designate areas where our AMP robotic fairway mowers will automatically reduce speed. This added control helps protect sensitive turf, navigate tight or complex areas with greater precision, and maintain efficient mowing across the rest of the property. And the best part? This improvement was delivered to all AMP owners in an over-the-air software update.
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Tip 6 to maximize profits from your turf harvesters: Certify your operators & techs at FireFly Service Schools. FireFly harvesters are truly mobile factories for turf producers. When your team is fully trained, you unlock higher productivity, better quality, and longer machine life. For the up-to-date schedule, including English and Spanish sessions for ProSlab and R300 machines, visit fireflyautomatix.com/upcomin…. Or register for a session near you by calling (801) 388-4320 or completing this form: bit.ly/3N8gK9p.
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