Firework is powered by enterprise-grade infrastructure designed to scale personalized video experiences and agentic shopping journeys across digital commerce.
Joined June 2018
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190 Photos and videos
May 6
TikTok gave brands reach they couldn't build organically. It also trained ecommerce teams to optimize for metrics they don't own. 🧵
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May 6
When a shopper finds a product on TikTok and buys on your site, you get the transaction. Not the watch time, the consideration set, or what they almost bought instead. When conversion drops, the answer might be upstream of your site.
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May 6
Here's the big question: Is that a measurement problem or a priorities problem?
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May 4
GameStop just bid $56B for eBay. One of the reasons? Live commerce. 🧵
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May 4
While that deal plays out, toy and collectibles brands are already doing it.
LEGO runs themed live shopping events tied to drops. Star Wars Day, F1 launches, set reveals. Fans tune in, products sell out.
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May 4
Mattel does the same with Creations Revealed. New products go on sale in real time, mid-show.
The formula: live video superfans a limited drop.
Live shopping is already happening. Where do you see it going?
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Apr 30
Your website runs 24/7. But shoppers leave without an answer.
The question they had when they landed is the same one they left with.
A Digital Showroom that knows every product, answers every question, and never clocks out is not a feature. It is a different conversion strategy.
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Apr 30
Shoppers don't read their way to a purchase.
They watch their way there.
Video answers what product descriptions never could: scale, texture, fit, real-world context.
Every frame, buyable.
#VideoCommerce #Ecommerce #Firework
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Apr 24
A static PDP can't do 3 things an AI shopping agent can.
Answer specific questions the shopper arrived with.
Connect use-case context.
Capture the relationship on a surface the brand controls.
AI is sending you your highest-intent shoppers. Most sites aren't built to receive them
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Apr 22
The average ChatGPT query is 23 words. Average Google search is 5.
The shopper from AI has a specific question a PDP with bullet points cannot answer.
Conversion gap between AI-assisted and unassisted sessions: 12.3% vs 3.1%.
Your site needs to be rebuilt for a different shopper.
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Apr 17
AI agents can't read your PDP.
That's the conversion gap nobody is talking about. Thread 🧵
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Apr 17
3/ An agent doesn't scroll your carousel. It parses structured attributes, verified reviews, and Q&A in milliseconds. No structured data = invisible in the consideration set.
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Apr 17
5/ The new question isn't "how do we get shoppers to our page?"
It's "when an AI agent is answering for the shopper, what does our content actually tell it?"
Is your PDP ready?
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Apr 17
4/ The emerging standard is the Triple-A framework: — Accessible: machine-readable, typed attributes — Authentic: verified reviews, attributable Q&A — Abundant: fresh, syndicated, updated
Miss any one. Agent skips you.
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8 Oct 2025
The PDP isn’t just a product page; it’s the new storefront.
🗓️ Oct 9 | 2PM ET
🔗 firework.com/event?utm_sourc…
#RetailMedia #VideoCommerce
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21 Jul 2025
đź‘Ą UGC Meets AI: Find It. Curate It. Scale It.
Your customers are already your most powerful storytellers. With Firework, you don’t have to create all the content: they already have.
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10 Jul 2025
Learn more about how Firework can make your website and content work harder for you! bit.ly/42s29Lg
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20 Jun 2025
Email hasn’t changed in 20 years. Until now!
We’ve accepted static cart reminders, templated welcome emails, and post-purchase follow-ups that talk at the customer instead of showing them value.
That changes today.
integrations.klaviyo.com/fir…
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20 Jun 2025
Surf’s up, SoHo! 🌊
We’re excited to team up with Beachwaver Co. and Shopify for an unforgettable pop-up experience in NYC this weekend, June 20–22.
events.shopifyny.com/shopify…
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