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First Person @FirstPersonSF

Part consultancy, part creative agency—we help companies harness the power of Story at the Center™ to dominate their markets.

Joined July 2013
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First Person@FirstPersonSF
20 Aug 2024
People invest in futures they believe in. Create yours by putting #StoryattheCenter of your business. bit.ly/3Au6Usi
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Sometimes the most powerful stories are about the disasters that never happen. #CyberSecurity #CampaignSuccess #BlackBerry #FirstPerson #DisasterAverted
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Market leaders don’t use slogans. They craft narratives that earn trust and build value. Learn more: firstperson.is #BeyondSlogans #SellYourStory #StoryAtTheCenter #BrandNarrative #FirstPerson #1P
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The best partnerships change how teams think, decide, and ship. This reel is what our clients say “Story at the Center” looks like in practice: clearer alignment, faster momentum, and work that lands. We’ll let them take it from here. #StoryAtTheCenter #FirstPerson #BrandStrategy
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Your team isn’t psychic. If your vision isn’t clear, they can’t execute it. Unlock the story behind your strategy. Start here — firstperson.is #VisionToAction #AlignmentMatters #LeadershipInAction #differentiation #businesstransformation #categorydesign #StoryattheCenter
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6 spots, 15 environments, 12 locations. Virtual production saved time/cost, unlocking creative options traditional shoots can’t. Let’s connect: firstperson.is #VirtualProduction #Innovation #Technology #LEDVolume #ClientSuccess #StoryAtTheCenter
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Nostalgia is not a business plan. Legacy doesn’t lead. Story does — firstperson.is #BrandEvolution #YourNextChapter #differentiation #businesstransformation #storytelling #categorydesign #marketing #messaging #FirstPerson #1P #StoryattheCenter
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Founders Drew and Marcello look to the horizon as we embark on 2026.
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A tagline might grab attention—but story keeps it. The most successful companies put Story at the Center—firstperson.is #beyondtaglines #differentiation #businesstransformation #storytelling #categorydesign #marketing #messaging #FirstPerson #1P #StoryattheCenter
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They gave you a seat—not a say. Belief doesn’t scale without Story. Shift perception. Shape the business – firstperson.is #differentiation #businesstransformation #storytelling #categorydesign #marketing #messaging #FirstPerson #1P #StoryattheCenter
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What does it take to make a CEO say “this is exactly what gets me excited” about a website? Six months of building immersive 3D landscapes that turn data into narrative. Go behind the scenes of one of our more ambitious projects 👇 #StoryAtTheCenter
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Style without story sends the wrong signal. Don’t just stand out. Be understood—firstperson.is #differentiation #businesstransformation #storytelling #categorydesign #marketing #messaging #FirstPerson #1P #StoryattheCenter
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When everyone's throwing the same combos, nobody connects. Different wins. Story at the Center makes it happen. We help leaders hit harder - firstperson.is/landing/story… #differentiation #businesstransformation #storytelling #categorydesign #FirstPerson #1P #StoryattheCenter
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There’s nothing better than being on set with the 1P family, except when they’re joined by talented actors asked to improv comedy scenes directed by an absolutely giant Creative Director. #onlocation 🎬
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When the path to innovation is unclear, most teams play it safe. The most successful companies put Story at the Center. 📖Read more: bit.ly/44yKnpv #StoryAtTheCenter #FirstPerson #1P #InnovationParadox #MarketLeadership #VisionMatters
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Launching a new category can create just as many challenges for design as it does for messaging. For @ArmisSecurity, we built a bold visual language made of thousands of nodes, strings, and containers that connect to express one idea: clarity in abstraction. #StoryAtTheCenter
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1P creatives brewed up their very own Halloween playlists to compliment the spooky season. The genres are different, but both are based on dark mood and menace. Not your average monster mash 💀 Menacing Rock: bit.ly/437tJxu Spooky Hiphop: bit.ly/3JwbUS6
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Successful companies aren't led by a crystal ball. They're led by CEOs with a strategic vision. Chief Strategy Officer Marcello Grande's latest blog lays out 7 practical steps to develop and believe in your vision. Free download at: firstperson.is/blog/how-ceos… #storyatthecenter
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Every business needs a partner that guards the gates while opening new ones. Sophos’ Win/Win narrative makes this dual promise clear—two complementary strengths, one unified shield. The design makes it tangible: a visual halo of trust and momentum that moves with you.
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𝐇𝐨𝐰 𝐒𝐭𝐨𝐫𝐲 𝐃𝐫𝐢𝐯𝐞𝐬 𝐆𝐫𝐨𝐰𝐭𝐡 𝐚𝐭 𝐒𝐜𝐚𝐥𝐞 When Nutrient, formerly PSPDFKit, brought three acquisitions under one roof, CMO Mike Banic partnered with First Person to collaboratively build a Unified Narrative Framework™.
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It quickly became a shared foundation for board members, employees, and new hires to align decisions, guide communications, and ensure consistency across brands and throughout the market. Hear Mike tell the full story. 👆
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