You’ve been waiting for a long time… and the big day has come! We’re excited to announce Version 2 is live with a revamped UI and lots of new features you’ve asked for: changelog.firstpromoter.com/

Done switching between tabs and tools to manage your affiliate program? We’ve noticed. That's why we've spent the last few months building the FirstPromoter MCP Server. You can now connect Claude, ChatGPT, Cursor and other MCP-compatible clients directly to your FirstPromoter account. More details here: changelog.firstpromoter.com/…

The last six months have been incredibly productive for the FirstPromoter team 🚀 We've released more than 15 new features and big improvements, many of them requested by customers running larger affiliate programs and teams. Some of the biggest additions include: ➡️ Managed Payouts with Dots ➡️ Activity Logs ➡️ Custom Roles & Permissions ➡️ Webhooks V2 ➡️ SAML Single Sign-On Check out the article for the full list: changelog.firstpromoter.com/…

We've helped 3,000 SaaS companies run their affiliate programs. Now we're running our own. Up to 35% recurring commission, 12 months per customer. First referral before end of May gets you a $100 bonus. Join here: firstpromoter.com/affiliate-… #affiliatemarketing #SaaS

Affiliates go quiet for a simple reason: nobody gave them what they need to start. Prepare the kit before they sign up. Their success is your success. #PartnerMarketing #SaaSGrowth #AffiliateMarketing

The first 10 affiliates won't find you. You have to go get them yourself. 5 places to look: ➡️ 1. Your existing customers. The people already paying you are your most credible promoters. Check who has referred someone, even informally. ➡️ 2. Niche newsletters and content creators. Find writers covering your category. One mention from a trusted voice beats 50 cold signups. ➡️ 3. Adjacent tools in your stack. If your product integrates with theirs, their audience already understands the problem you solve. ➡️ 4. Consultants and freelancers in your space. They advise your ideal customers daily. Trust is already built. ➡️ 5. Affiliates promoting complementary SaaS tools. They understand the format and are already warm to the category. #PartnerMarketing #SaaSGrowth #AffiliateMarketing

CAC is up, organic is flat, the last campaign underdelivered. Everyone's in the room. Nobody has a great answer. This meeting happens at almost every SaaS company eventually. Usually when paid acquisition stops being a reliable lever and the team runs out of familiar options. What happens next tends to split companies in two. 👎️ One group pours more into what's not working, usually more budget, more tests, same underlying problem. The math keeps getting worse. 👍️ The other group asks a different question: who already trusts us, and how do we make it easy for them to say so? Partner-led growth isn't a quick fix. It takes time to build and real infrastructure to scale. But it's one of the few channels where the economics improve as you grow and not the other way around. #affiliatemarketing #partnermarketing #saasgrowth

Affiliate programs rarely fail. But some just never really start. You have set it up. Added commission rates. Maybe wrote a welcome email or two. Then waited for results that never came. Good thing - it's not the idea that is not there, it's what's missing around it. There are usually four main reasons why your affiliate program isn't growing: 1️⃣ You're waiting for affiliates to find you. The best partners won't just stumble onto your program. You have to recruit them. Actively, specifically, personally. 2️⃣ No real onboarding. A dashboard login isn't enough. Affiliates don't know what to say or who to target, so they don't promote. 3️⃣ Commission that doesn't feel worth it. If the payout doesn't justify their effort, they'll prioritize someone else's program. 4️⃣ No feedback loop. Affiliates who can't see whether their traffic converts have no reason to keep going. Fix the infrastructure and the program will follow. #PartnerMarketing #SaaSGrowth #AffiliateMarketing

Your reports should give you answers, not create more questions. With FirstPromoter, you get 18 data points across flexible reporting periods, so you actually understand how your affiliate program performs. You have access to: • Overview • Traffic sources • Landing pages • Campaigns' performance • Promoters' performance Get clear data that drives better decisions so you can grow faster.

Real help makes all the difference. Our customer success team works hard to make affiliate programs easier to run and grow. Reach out anytime you have a question. We're happy to help!

Your affiliate program shouldn’t create more work for your team. If you're already using tools like a CRM, Slack, or an email platform, your affiliate program should plug right into them. With FirstPromoter Zapier, you can: 🔵 Automatically send new affiliates to your email tool or CRM when they join a campaign. 🔵 Tag or create referred leads in Intercom or your CRM so nothing slips through the cracks. 🔵 Get a quick Slack or email notification when someone signs up as an affiliate or drives a sale. 🔵 Turn new customers into affiliates automatically by connecting Stripe or your CRM. No manual exports, no copy-pasting data. Just your affiliate program working with the rest of your stack.

What matters most when choosing an affiliate management tool? There isn’t one simple answer, since every business is different. When we look at what our users mention most, a few themes keep coming up: flexibility, simple setup, fast and helpful support, quick integrations and recurring commissions that run smoothly. These are the things that make a difference, not just at the start, but as a program grows.

While some are still deciding whether affiliate marketing is worth it, the market is doubling. That’s not surprising. Brands are choosing affiliate marketing as an acquisition channel because they’re seeing higher-quality conversions, better CAC efficiency, stronger brand trust and long-term, partner-driven growth. What's stopping you?

What if customers were convinced of your product before reaching your homepage? That is the kind of trust and awareness value-aligned affiliates create. When affiliates share your values, understand your positioning and serve the same audience you do, their recommendations come as proper advice, not advertising. The difference matters. 🔵 Misaligned affiliates may drive volume 🔵 Aligned affiliates reduce doubt The result: 🔵 Higher-quality conversions 🔵 Shorter decision cycles 🔵 Stronger brand credibility 🔵 More engaged customers from day one 🔵 Sustainable, referral-driven growth The most effective affiliate programs are built around partners who reinforce the brand narrative, speak the customer’s language and genuinely integrate the product into their own ecosystem. Are you building an affiliate channel focused on reach or alignment?

We’ve made it to Las Vegas! Our CEO, Ieva Soblickaite, and our Head of Marketing, Tautvydas Vasiliauskas are representing FirstPromoter at @affiliatesummit West. Come say hi if you’re around! #affiliatesummit #affiliatetracking #affiliatemarketing

We're making affiliate marketing more fun with a new feature: contests! Create them based on sales, referrals, or conversion rate to give your promoters a clear goal. Read more here: help.firstpromoter.com/en/ar…

Thinking about using FirstPromoter for your affiliate program? Join our live webinar to see how it works and get all your questions answered. Maxwell and Louis will walk you through the key features, show live tracking in action, and help you understand if FirstPromoter is the right fit for your goals. Date: November 25, 2025 Time: 7:00 PM (GMT 2) We’d love to have you there 👉 us06web.zoom.us/webinar/regi…

Surprise! This is our biggest Black Friday offer yet! Claim it until the 5th of December, 2025 to get 50% off for 6 months (on monthly plans) or 6 months free on yearly plans. Conditions apply.

Not all affiliates are right for your business. Here are 3 questions to find out if they qualify. If the answer is “yes” to all three, they’re probably the right fit.

Email can be a powerful way to activate, engage and support your promoters. FirstPromoter makes it easy.

Wondering how you can get great results with FirstPromoter? Join us live on August 7 at 7:00 PM (GMT 3) to: 🔵 Watch a live setup demo 🔵 Hear insights from successful customers 🔵 Get a 15% discount 🔵 Ask questions Register here: us06web.zoom.us/webinar/regi…