So the
@GovernmentZA and
@GaytonMcK chose to spend money on Old School merchandise for the World Cup instead of also supporting a Black-owned brand like Kasi Flavour, a brand many people believe helped revive and popularise this football-inspired aesthetic.
Before anyone says Kasi Flavour didn’t invent the original football jerseys, that’s not the point. They took inspiration from classic football culture, modernised it, built a brand around it, and created demand. They were the blueprint.
What frustrates me is that when a Black entrepreneur builds something from the ground up, larger and better resourced players often enter the space and reap the biggest rewards. If government is serious about transformation and economic inclusion, it should be asking how procurement can also help grow emerging local brands rather than always favouring established players.
That’s why many people see this as more than just a clothing decision. They see it as another example of how the wealth gap keeps widening while smaller Black-owned businesses struggle to scale.