This has always been marketing. Itβs just evolved into methods of the internet now instead of magazines, TV, radio, etc.
βNondescriptβ because everyone wants to feel as if theyβre the influence rather than just be fans / influenced today, because of social media culture.
was interviewed for this piece ab music marketing on here and the rising practice of labels paying accounts to promote artists in a nondescript way that seamlessly blends into the rest of their tweets, to not come across as ads to casual scrollers!! happens more than you think π