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FocusFew Strategy @FocusFew2Win

Curated news, articles & discussions on #MarketingStrategy, business marketing, #ContentMarketing, business and corporate #strategy, #leadership and #innovation

Joined April 2018
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FocusFew Strategy@FocusFew2Win
19 Aug 2024
The Jobs-to-Be-Done (JTBD) Framework offers a game-changing approach that shifts the focus from product features to the deeper motivations behind a customer’s purchase decision. Here’s how this mindset shift elevates your #marketingstrategy: linkedin.com/pulse/building-…
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FocusFew Consulting is excited to be a part of this year’s @SEAPune Star Awards. Stop by our booth and let’s talk about how we can help your business communicate its value to your customers. 📍 See you at the #SEAPStarAwards2025! ✨ #FocusFewAtSEAP #SEAPPune
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Wishing everyone a sparkling Diwali filled with love, light, and lots of sweets! ✨
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Join @shiveshv this Saturday for an exciting session where he explores strategic marketing concepts that will help you position yourself distinctively in a saturated market, bring alignment between you and your teams, and make your current marketing plays more robust & sticky.
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Comment on this post below if you’d like to join this StartLabs Academy session online, and we'll send you the registration link. #B2Bmarketing #Brandpositioning #BrandMessaging #MarketingWebinar #MarketingTalk #StartLabsAcademy #FocusFew
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In 2024, understanding your buyers isn’t just a competitive advantage—it’s a necessity. But what does that look like in practice? Read on to discover the strategies that can transform your approach to #B2Bmarketing: linkedin.com/pulse/understan… #Marketing #BrandBuilding #B2B
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Rome was not built in a day, and neither is the success with #AI. Instead of a massive #marketing overhaul, take baby steps by applying AI to #contentmarketing, #SEO, and #websiteaudits that will help you build a strong foundation. Here’s how: martech.org/4-ways-to-achiev… #martech

4 ways to achieve early wins with AI in marketing | MarTech

Integrate AI into your marketing strategy with these practical, incremental steps that drive real results.

martech.org
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Agile #productmarketing syncs strategies with product development cycles, enabling quick pivots based on market shifts and customer feedback. Check out the five main pillars of agile product #marketingsuccess and steps to future-proof your strategy: linkedin.com/pulse/level-up-…
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#Leadership is evolving, and uncertainty has become the new normal. CEOs face an unprecedented challenge as the landscape shifts: navigating a future without clear maps. How can leaders prepare for tomorrow and reshape the future in a changing world? strategy-business.com/articl…

The five new foundational qualities of effective leadership

CEO succession planning has never been harder. But there are questions leaders can ask today to help better prepare for tomorrow.

strategy-business.com
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Ever feel like platforms are training us to stay put? #ZeroClickContent is changing the game — no more clickbait, just pure value upfront. Are you ready to shift your strategy to meet audiences where they are? #B2Bmarketing #MarketingStrategy sparktoro.com/blog/zero-clic…

Zero-Click Content: The Counterintuitive Way to Succeed in a Platform-Native World - SparkToro

Zero Click Marketing is now a book! You can preorder it today, and you'll get it in the fall. It could be a chicken or egg situation: Maybe the platforms

sparktoro.com
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#Marketing is no longer about campaigns—it's about continuous engagement. Digital has has flipped the script, demanding fast cycles, data-driven insights, and a mindset shift from senior leaders. @Mckinsey explains what the new era of marketing entails: mckinsey.com/capabilities/gr…

Mastering digital marketing

The era of the traditional marketing campaign is ending. In this interview, McKinsey’s David Edelman explains what companies get wrong when it comes to digital marketing and the changes needed to...

mckinsey.com
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Celebrating freedom, growth, and new possibilities. Happy Independence Day! 🇮🇳
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Using microcopy to influence user behavior is a powerful tactic in #productmarketing. Companies can create memorable interactions that resonate with users, drive specific user actions, and more. Here’s how you can perfect your #microcopy: linkedin.com/pulse/exploring… #B2Bmarketing
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#Thoughtleadershipwebinars aim to spark meaningful conversations, address critical issues, and provide valuable insights to everyone—from industry experts to everyday consumers. linkedin.com/pulse/how-thoug… #brandmarketing #MarketingStrategy #B2Bmarketing
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Do you write a variety of content? Even for an experienced writer, switching from #copywriting to 500 word blog post can be challenging. It needs proper planning, structure, and approach. Here’s some tips to keep your readers hooked from start to finish: prca.org.uk/Why-longform-cop…
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Ever feel like your phone is reading your mind? #Targetedads can be creepy, but when brands nail #contentmarketing, it’s a game-changer. Here’s some best practices to incorporate into your #contentmarketingstrategy this year: #MarketingTips contently.com/2024/06/06/con…

The Content Marketing Best Practices That Will Keep Your Customers Engaged - Contently

Content marketing best practices evolve. Keep up with tips about user-generated content, authenticity, and more for your 2024 strategy.

contently.com
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True #leadership isn’t about titles—it's about inspiring and influencing through integrity and expertise. Great world #leaders have proven that real influence comes from trust and moral authority, not just a formal position. #Inspiration #Influence managementstudyguide.com/aut…

Authority vs Leadership - Management Study Guide

The difference between authority and leadership is distinct and huge; a person can exercise authority when in a formal position, while it does not go the same for leadership.

managementstudyguide.com
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Well, creating content is just like investing in stocks. Read this article on @CEOInsightsAsi2 by @shiveshv, @FocusFew2Win's Founder and CEO, to find out how your #ContentStrategy can compound over time: ceoinsightsasia.com/news/sup… #ContentMarketing #B2Bmarketing

Supercharge Your Content Marketing ROI By Understanding The Three Buyer Psyches

ceoinsightsasia.com
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B2B #emailmarketing still shines for generating quality #leads. Most of your target market isn't actively searching for your solutions. Go to them, spark interest and fuel demand. Learn how: #B2BMarketing #demandgeneration #LeadGeneration cmswire.com/digital-marketin…

5 Slick Moves to Dominate B2B Email Marketing

Lost in the B2B inbox? Find out how to stand out.

cmswire.com
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We recently partnered with an Australian tech company to overhaul their website, including a redesign of 20 product pages. See how the brand connected with their audience through their content: #MarketingSuccessStory #WebsiteDevelopment #B2Bmarketing focusfew.com/our-work/webpag…

Webpage content development - FocusFew

for products and platforms

focusfew.com
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