Joined April 2022
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28 Nov 2023
🦊 Folderly is an all-in-one email solution platform to supercharge your email performance.
Locate, solve, and prevent email deliverability pitfalls.
Reach the Inbox with any #email service provider.
✅ Request your 7-day free trial here: folderly.com/request-free-tr…
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Jun 8
Your 100-person SaaS company does not need an in-house deliverability engineer.
If you are trying to hire one, stop.
Email deliverability is getting harder. Gmail and Yahoo change rules. Outbound campaigns are hitting spam & notifications are lagging.
A frustrating problem.
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Jun 8
Work with external partners when things break.
When you hit a major block, call in specialists who solve these problems across hundreds of domains every day. They see the big picture. They know the ISP trends before you do.
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Jun 8
Or - just use Folderly and you can get it all.
Keep your internal team focused on building your software. Let specialists and automation keep you out of the spam folder.
Folderly makes sure your emails hit the inbox every time.
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Jun 2
Cybersecurity SaaS teams spend big on sales engagement platforms.
Outreach. Salesloft. Smartlead.
But here's what nobody tells you: If you have poor deliverability & broken infrastructure that tool won't help anything.
The tool isn't the problem. The foundation is. 🧵
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Jun 2
But with each tool you'll need Folderly.
"Warm-up" won't cut it.
What actually works: continuous infrastructure management. SPF, DKIM, DMARC properly configured and monitored. ESP-specific validation. Proactive diagnostics that tell you why an email failed.
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Jun 2
The best SEP in the world can't overcome broken deliverability infrastructure.
For cybersecurity teams, where every outbound email is a high-stakes play, that's pipeline disappearing in real time.
Full breakdown of which platforms work, and why:
folderly.com/blog/best-sales…
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Jun 1
We're always talking about how deliverability isn't just a technical fix.
But...
There is a good amount of that too...
folderly.com/blog/what-550-5…
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Jun 1
Everyone's using generic AI prompts to write their outbound emails and then wondering why they're not generating revenue ðŸ˜
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Jun 1
You need to know people's pains and needs and business context and everything else.
You can't spray & pray and then act surprised when your reply rate is on the floor.
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Jun 1
Deliverability is not just a technical thing. It's a downstream outcome of past performance, and then an upstream problem for your future performance.
This is all connected, guys.
Go watch the video if you want to know how it all actually works: youtu.be/3hZrZ5HfX2w
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May 28
Still doing outbound the way you did last year?
Check out our most recent Office Hours livestream in full: youtu.be/3hZrZ5HfX2w
We talk about how AI is really changing outbound email so far in 2026, and the problems we're seeing people make.
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May 28
Sales leaders spend on headcount, tooling, and list-building.
Then 30–50% of their outreach lands in junk.
The gap between hitting target and missing quarter is often sitting in the spam folder.
Here's why 🧵 1/5
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May 28
The red flags sales leaders miss:
- Reply rates declining without any messaging changes
- Erratic open rates across campaigns
- SDRs hearing "I never got that email"
- Pipeline flatlines despite scaling outreach volume
These aren't RevOps data points. They're revenue signals.
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May 28
Good deliverability is meticulous engineering.
SPF/DKIM/DMARC. ESP monitoring. Proactive diagnostics. ESP-specific validation.
Google and Microsoft update their filters multiple times a week. What worked yesterday can trigger spam tomorrow.
Read 👇
folderly.com/blog/the-differ…
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