: : [Opinion] Can Story Truly Revolutionize the Existing IP Market?
Opinion by
@Jaylovespotato &
@Steve_4P
(Full Text)
1. Background
On July 10, 2024, with the announcement of Story's Layer 1, CEO
@storysylee addressed the "problems" that highly anticipated projects like Monad, Berachain, and other Web3 initiatives are trying to solve. Berachain’s co-founder,
@SmokeyTheBera, responded, sparking a heated debate on Twitter over the past couple of days.
@storysylee and the Story team emphasized their mission to "solve real-world problems," prompting various discussions and arguments among the community.
The discussion wasn't dominated by one-sided criticism; rather, opinions were split between those who agreed with Story and those who opposed it :
x.com/JuhyukB/status/1811245…
On July 11, 2024, content creator
@morbid19 from DeSpread shared a critical perspective on "why we need Story," tagging Story and its content creators and initiating diverse discussions.
@morbid19 's skepticism about Story can be summarized as follows:
The most crucial aspect of intellectual property is how disputes are handled and resolved. But Story, like any other system, cannot fully solve these issues. If dispute resolution cannot be conducted in a 100% reliable and accurate environment, creating another ambiguous system seems pointless.
For instance, if I cover a Radiohead song and someone prefers my cover over the original, how should we calculate Radiohead's contribution? If it’s solely because of my cover that the person listens to the song, should I receive some of the intellectual property rights? Or does Radiohead retain 100% of the rights just because they created the original song?
The fundamental premise of Story is to trust the protocol’s consensus as the "source of truth." But what is the truth here? No one knows.
2. Takeaway
2.1 Jay from Four Pillars
The importance of defining a problem can vary from person to person. As many would agree, blockchain intersects with numerous real-world issues, allowing individuals to view and define problems in various ways. However, the blockchain industry is still in its infancy, and we have yet to see cases where it has definitively solved real-world problems. Instead, infrastructure players seem confined to the so-called "trilemma" defined by
@VitalikButerin , passing the responsibility of solving practical issues to application builders.
With the increasing interest and investment in Bitcoin and blockchain, evidenced by the approval of ETFs, it seems timely to anticipate the emergence of infrastructure focused on practical scalability rather than technical scalability. In this regard, the problems Story aims to solve are 1) clearer and 2) more impactful than those tackled by any other protocol.
Of course, it is challenging to determine if Story's vision alone can truly address real-world issues from both a technical and design perspective at the moment. Hence, I believe
@morbid19 's critique very valid. However, rather than being a issue that the Story team needs to refute, I see
@morbid19 's critique as a productive discussion to help Story grow faster and more robustly. Embracing and evolving through diverse community perspectives is the philosophy that decentralized systems and Web3 aim to uphold, isn't it?
Finally, I personally do not resonate with the overly pessimistic views that dismiss Story's potential just because it has not yet solved its targeted problems. The Story team is attempting to address real-world issues that no one else has tackled, and their efforts are already significant in spreading the belief among many stakeholders that the existing IP market needs to be redefined.
2.2 Steve from Four Pillars
Honestly, I don't have detailed knowledge about the IP industry or the disputes that occur within it, nor do I have domain expertise to discuss each specific case that
@morbid19 mentioned. However, the problem that Story can definitively solve is the "who, what, how, and how much" issue. For instance, if Radiohead were to register the copyright for their music on Story, questions like who, what, how, and how much can be significantly simplified. When someone uploads intellectual property to the Story network, Story predetermines how the license will be handled, how royalties will be set, and what arbitration policies will apply in case of disputes. This way, those who create derivative works can clearly understand how, based on what criteria, and how much royalty they need to pay when using Radiohead's intellectual property. They can use the intellectual property with full awareness and smoothly resolve economic incentives with the original creators.
The Story network cannot suddenly impose its rules on the existing IP market, nor can it protect what happens off-chain. Some may try to free-ride on this system. Nevertheless, as
@jwpark02 mentioned in comparison to Spotify, the market is evolving towards a model where people are willing to pay to use assets. Therefore, the marketplace that Story proposes for IPs could become a very convenient tool for many.
Just like you can't expect to be full from the first spoonful, the Story network needs to build its network and gain experience from various cases to strengthen its system. The significance of Story is undoubtedly present.
3. Others' Opinion
Supportive Opinion
3.1 Jason Zhao from Story
Ultimately, the resolution sought through blockchain boils down to "consensus." In the case of Bitcoin, it was about establishing a consensus on money. The essence of Bitcoin's consensus is creating a monetary system without the need for force, coercion, or violence, which have traditionally been used to maintain such systems. Similarly, Story aims to resolve disputes over IP assets by establishing its own consensus (i.e., Proof of Creativity). However, achieving such consensus without any subjective elements is extremely challenging. Moreover, even in the real world, many dispute resolution modules involve subjective elements. While Story's consensus logic cannot entirely eliminate subjective factors, it will continue to evolve through the rich history of various blockchains and future trials and errors.
The current issue with the IP system is its complexity. Artists and content creators often do not register their creations because the process is difficult and cumbersome. As a result, those who wish to use these creations are left uncertain about the standards, royalties, and conditions, leading to the problems that
@morbid19 pointed out. Story aims to simplify this by allowing anyone to register their creations and specify the conditions, making it easier for third parties to use these works for derivative creations.
It's understandable to think that people might bypass paying for using creations, but nowadays, many, especially businesses involved in commercial activities, prefer to pay for using intellectual property. This is to avoid legal troubles or lawsuits from creators—there are already multi-billion dollar IP businesses, like Getty, based on licensing IPs online.
Regarding Story's arbitration policies, the platform offers a high degree of freedom to both creators and IP users. For instance, every IP asset uploaded to Story can choose its own arbitration policy, and users can review these publicly disclosed policies to assess the credibility of the IP. Moreover, anyone on Story can create arbitration policies and even establish an economic market for these policies. If someone feels an IP is being misused, they can challenge it, and if the challenge is successful, they receive a bounty. If the challenge fails, the challenger forfeits the assets they staked for the dispute(i.e., slashing system).
Of course, we can imagine a worst-case scenario where none of the arbitration policies work. In such cases, legal arbitration could be considered. This is feasible because all IPs on Story are backed by Programmable IP licenses, even if Story fails to protect someone's IP. Nevertheless, this worst-case scenario is something we aim to avoid, and thus, we are working to refine the dispute process, always prioritizing the protection of creators.
3.2 Simon Kim from Hashed
Story focuses on creating an IP ecosystem in a way that differs from traditional industries. However, this doesn't mean it can solve all the problems of traditional industry at once. Instead, it is significant in that it aims to redefine the IP ecosystem from the ground up through code-based contracts that ensure trust for everyone. Story is a team of experts who have thoroughly considered IP issues and have a clear vision to address real-world meaningful problems. The IP ecosystem they are defining on Web3 is expanding daily and is definitely worth keeping an eye on.
Critical Opinion
3.3 Corduroy from Berachain
We are all looking forward to IP being brought on-chain. However, the reason this issue remains unresolved is not due to lack of effort, but because universal copyright protection is an incredibly complex field. This area has been studied for decades, with many people working on it. Numerous projects have attempted to adapt NFT-based IP rights management and creation, and various ERC standards such as ERC-5218, ERC-5553, and ERC-5554 remain in draft form. Additionally, existing blockchains, Chainlink's OCR (Off-Chain Reporting framework), distributed key management protocols, and protocols like Lit Protocol, Ocean Protocol, and TN Network, which allow access to private data, have all been combined to tackle intellectual property and universal copyright protection issues. Despite these efforts, a perfect solution has not yet been achieved. In this context, it is unclear whether a separate blockchain solely dedicated to solving this problem is necessary.
3.4 Critical View from Four Pillars
While we understand the problem that Story is trying to solve, the way it is conveyed is somewhat disappointing. Criticizing projects that are gaining a lot of interest in the market by saying, "they are not solving the real problem" is enough to make many people frown upon Story. The criticism that other chains have made only "little technical tweaks" to existing technologies might also apply to Story, as they have launched their chain by modifying the Cosmos SDK (Comet BFT).
Story just needs to fulfill the reason for its existence, just as other protocols need to fulfill theirs. Those who are not generous to others must hold themselves to the same strict standards. Just as bringing others down does not elevate oneself, we hope that future discussions will focus more on how Story specifically intends to solve its problems, rather than criticizing other protocols.
4. Resource:
Related Articles/News/Tweets...
• Jason Zhao’s Thread -
x.com/jasonjzhao/status/1811…
• Simon Kim’s Thread -
x.com/simonkim_nft/status/18…
• Corduroy’s Thread -
x.com/0xCorduroy/status/1810…
• Jongwon’s Thread -
x.com/jwpark02/status/181126…
• SY Lee’s Vision Statement for Story -
x.com/storysylee/status/1810…
• Juhyuk’s Thread -
x.com/JuhyukB/status/1811245…
• Korean Translation of Jason Zhao's Thread -
4pillars.notion.site/Korean-…
Related People/Projects:
@jasonzhao
@simonkim_nft
@0xCorduroy
@jwpark02
@storysylee
@morbid19
@JayLovesPotato
@Steve_4P
@StoryProtocol
After reading through research and comments on
@StoryProtocol, my initial reaction is
why would anyone use this
I think the dispute aspect has been the greatest concern when it comes to copyright and IP.
If you want to protect someone's property, you need to know that property belongs to who.
But how do you know if something belongs to someone if that something is not tangible, yet only told by stories?
Fundamentally there is no reason that anyone should trust the "dispute module" that Story Protocol proposes because the process will become an endless, pedantic argument between random nobodies when it is a totally open forum, or an institution making arbitrary decisions, which doesn’t really solve anything and has no right to decide what belongs to who anyways.
Let's say I recorded a sound of a drum set. A kick, snare, cymbal, hi-hat, crash, cowbell, etc.
Then I create a machine that can play these sounds when I press buttons.
Assume like millions of people use this thing that I named as a "drum machine", eventually creating a unique niche of music out of it.
I mean, like assume there are festivals, forums, a global community created due to this drum machine I invented.
Now comes me, who actually was the reason behind all the drum sounds, demanding money from all the people who created music out of my drum machine.
Some might say, "Hey this dude who created the unique sound of the drum machine should take credit!"
On the other side there are people yelling "NO it's the creatives who used the drum machine to produce great music that should take more credit"
But again, the guy who sold the drum set that I used to record all the sounds is now telling me that he actually owns everything.
What if God came down and said he owns all the frequencies that were made by these drums?
Who are you going to side with?
Essentially everything will boil down to the ability to formulate bullshit stories to convince whoever decides the outcome of these disputes.
Will they have a full-on jury trial to find out if a snare drum sound belongs to HumpLord42069 or RizzKing911?
Who will represent them? DJ Khaled?
Story time.
In 1997, English rock band The Verve lost a legal battle, being ruled that their mega hit Bittersweet Symphony plagiarized The Rolling Stones 1965 song, The Last Time.
The Verve lost 100% of rights to their song, and Mick Jagger and Keith Richards from The Rolling Stones were given full songwriting credits despite not contributing to the creation of the song itself.
Now go listen to the two songs and tell me if that was a good call.
Links here:
Bittersweet Symphony:
youtube.com/watch?v=1lyu1KKw…
The Last Time:
youtube.com/watch?v=gdFQtbXA…
You would imagine, “Why did they even lose??”
Because The Verve actually negotiated a license to use a five-note segment of an orchestral recording of a cover of a Rolling Stones song.
You don’t get it right?
Just listen to the song they sampled:
youtube.com/watch?v=9YrllfAM…
This song is supposed to be a cover of The Rolling Stones, which The Verve sampled.
So basically The Verve got sued because they actually had rights to sample a song that The Rolling Stones doesn’t even own. LOL
Do you think any of these songs actually sound like each other?
This case basically told the world that “Hey this chord progression and all melodies that can be possibly deviated from the composition is owned by The Rolling Stones!”
Do you believe that is the case?
It will be impossible to distinguish the owner of a sound, a style, a look, and even a story through Story Protocol.
The attached image was famously known as “Pocahontas In Space” because when you substitute some details, the plot for Avatar becomes Pocahontas.
Does Disney has the right to sue James Cameron for such blatant plagiarism?
Now what about Star Wars, The Lord of the Rings, The Matrix, Harry Potter, Lion King? They all use The Hero’s Journey formula.
Are these movies all rip offs of each other?
But ultimately, who owns this formula? If nobody does, can I mint an NFT on the Story Protocol to be the first and go out sue everyone?
Again, it depends on the ability to bullshit your way to make people believe something. Meaning you can own anything, while owning nothing.
if the dispute process can’t be 100% accurate and 100% reliable, there is no point of creating another system that will produce arbitrary outcomes
And I believe there will never be a system that can have 100% accuracy because all content is consumed by the individual.
Let’s say I sing a cover song of Radiohead so well, that some people will listen to my cover of Radiohead only.
How much did Radiohead contribute to make people listen to my cover? If I am the sole reason, does that grant me a part of the IP? Or simply because the song was written by Radiohead they take 100% rights?
Even though I didn’t write the song, I produced the sound waves of the song, which are the actual physical medium that reached the listener’s ear drums, so wouldn’t it make sense to say that I contributed more than Radiohead in this narrow instance?
The thing is, I can make up these type of claims, and nobody will be able to decide if it is sound logic or not because it just depends on what people feel.
Meaning logic stands nowhere in the process of disputing whatever IP belongs to who. It’s just all feelings.
Eventually, Mick Jagger and Keith Richards of The Rolling Stones returned the rights to Bitter Sweet Symphony to The Verve's Richard Ashcroft in 2019.
The base assumption of Story Protocol to operate is to trust the protocol’s consensus as the source of truth.
But what is the truth? Nobody really knows.