UAE's Web3 & Fintech voice | Marketing at @predictstreet - Official FIFA World Cup 2026™️ Partner
Joined March 2021
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When I joined ADI, I thought we'd do a bunch of booths at Web3 events. We became 1 of 8 Official @FIFAWorldCup 2026™️ Partners instead.
It's time to kick off one of the biggest sporting events in history.
The last months were filled with quiet but extremely intense work from my side, focusing on one goal: deliver end-to-end execution of the FIFA World Cup 2026™️ partnership for ADI @Predictstreet.
Let's be honest, we're building what others take years to build - in a fraction of the time. Making the impossible possible, overcoming difficulties at extraordinary speed and delivering the best possible results in the shortest possible time.
Stepping into the Marketing role just a few months before the tournament start was the most challenging task of my career.
Now all of this effort is turning into action, and I’ve just landed in Miami to represent our brand on the ground.
There's something in this project that reflects the overall ambition of the UAE as a country. Many will tell you "it's impossible", "you can't", "it won't happen". Yet you act against all the odds and make it happen. And it's happening for us now.
It all started in Mexico during the Commercial Partners Summit. Just a few months ago, feels like a year now. Now it's showtime.
Follow along. I'll be reporting from Miami & New York across the next 6 weeks from the @FIFAWorldCup 2026™️.
Are you coming with me?
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Maria Frackowiak 🇦🇪 retweeted
Jun 14
Live from outside the stadium for Netherlands vs Japan. 🇳🇱🇯🇵
We asked fans who they’re backing before kickoff.
Now your turn, who are you supporting?
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Maria Frackowiak 🇦🇪 retweeted
Jun 11
THE WORLD CUP™ ‘26 SPRINT IS LIVE.
Claim your Predictstreet Card to enter now: sprint.adipredictstreet.com
Open daily packs, build streaks, & climb the leaderboard to win FIFA World Cup 2026™ tickets.
Finals. Semi-finals. And more.
Here’s how the Sprint works ↓
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Maria Frackowiak 🇦🇪 retweeted
May 14
ADIPSZN 26 Pass Claim is Live.
- Head to discord.gg/adipredictstreet
- Reveal your pass tier & share it on X
- Refer friends and upgrade to a higher tier.
The pass comes in 5 tiers: Basic, Elite, Superstar, Legend & VVIP. Available for limited-time only.
Claim yours now.
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RT @Predictstreet: ADI Predictstreet × @DAZN
Real-time predictions, embedded into live sport.
A new era of fan engagement. t.co/Ku…
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One piece of news can change everything.
One year your DMs get ignored, the next your inbox fills up.
It’s something I’ve been thinking about a lot.
Last week we announced this big partnership, and I could feel a shift almost instantly.
My inbox filled up across every platform with messages from quality brands willing to collaborate on this project.
I’m not saying this to brag.
I just can’t stop thinking how one piece of news can completely change your positioning and the narrative around you.
Just a year ago I was the one sending these cold LinkedIn DMs, and let’s be honest, they weren’t landing well. Most of them were ignored, some probably went straight to spam.
Then one announcement comes out and suddenly you’re on the opposite side of the table. In a blink of an eye.
What’s interesting is that nothing really changed overnight in terms of what I can do. I remain committed, hard-working, focused on execution. Same person, same drive and ethics.
But the way people see you can shift very quickly once there’s something strong they can associate you with.
Timing and positioning play a much bigger role than most people think.
And sometimes it really takes just one moment for the market to start treating you differently.
Worth being conscious of that attention. 🙃
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Maria Frackowiak 🇦🇪 retweeted
Apr 6
Sovereign digital assets require more than a blockchain.
A regulated national currency onchain needs:
→ Central bank oversight and licensing
→ Institutional custody of fiat reserves
→ Compliant, regulated issuance
And all of that must operate on settlement infrastructure designed to meet same regulatory standards as the institutions it serves.
The ecosystem behind the asset is what governments evaluate before sovereign value moves onchain at national scale.
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IT'S HAPPENING FOR US 🏆⚽️
Apr 2
Introducing @Predictstreet⚡️
The Official Prediction Market Partner of the @FIFAWorldCup 2026™
More than 5 billion fans will watch the World Cup.
ADI Predictstreet was built to reach every single one of them.
The first consumer-facing ecosystem project on ADI Chain is going live on the biggest sporting stage the world has ever seen.
→ Predict match outcomes, player stats, and tournament moments
→ FIFA World Cup Bracket Challenge powered by ADI Predictstreet
→ In-stadium activations across FIFA Fan Festivals
Every prediction settles onchain, powered by $ADI.
More details coming soon.
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Maria Frackowiak 🇦🇪 retweeted
Mar 23
48% of institutions choose stablecoins for speed, not cost.
So where does that speed come from?
Traditional cross-border payments take 2-5 days on average.
Not because the tech is outdated.
Because a single transfer passes through three or more independent institutions before it arrives.
Each one takes its own cut and settles on its own schedule.
If one of them is closed for the day, the payment waits.
That's the design of the traditional system, not a bug in it.
Stablecoins remove most of those intermediaries.
Instead of routing through a chain of banks, transactions go through an onchain settlement layer that connects directly to on-ramp and off-ramp endpoints.
Fewer institutions in the path, fewer dependencies between them.
This is the kind of settlement ADI Chain is built to power.
A digital infrastructure where regulated assets move across borders without the friction of correspondent banking.
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Maria Frackowiak 🇦🇪 retweeted
Mar 19
Eid Mubarak to our partners, community, and team members at ADI.
To all who celebrate, we hope this special day offers moments of serenity and inspiration.
May this Eid bring you renewed peace, personal growth, and strengthened meaningful connections with those around you.
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It’s 2026 & storytelling is the hottest thing you can have.
Yes - even in crypto.
Sorry, the era of short, punchy tweets is over.
Now, if you want to build a strong brand in Web3, you need to stretch a bit.
And storytelling is the hottest marketing shift now in our space.
Not even a trend → a new direction.
It all comes from promoting “real value” and slowly driving away from short-term, opportunistic projects pumping for one cycle.
Now you target a much more mature client - and they need to get to know you in and out.
You need to build trust, present the values you stand for, and control your messaging.
All of a sudden, you need to have a deep story about the critical problem you spotted and the revolutionary solution you plan to fix it with.
And just to clarify - this rule doesn’t apply only to brands, it applies to founders and teams too.
Chart screenshots and market analysis won’t do alone anymore.
People prefer to learn from stories, not from “10 tips to…”
They want to know your early beginnings.
The ups and downs.
The difficulties you met and how you overcame them.
This is how you show your real self, how you become noticed, and how you build trust.
I know, I’m asking you to be authentic - ridiculous in the Web3 space, right? :d
Well, you won’t be able to ignore it and in order to grow, you’ll need to adapt.
In 2026, having a story people are dying to listen to is truly the hottest competitive advantage you can have.
Make yours count and start sharing it today.
Full episode of the KNOWN podcast by @INPUT_global in the link below.
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Maria Frackowiak 🇦🇪 retweeted
Mar 18
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Maria Frackowiak 🇦🇪 retweeted
Mar 12
“What is your killer feature?”
“We don’t have one. We have a killer ecosystem.”
ADI's edge is the synergy of:
→ Institutional backing
→ Regulatory alignment
→ Sovereign-grade infrastructure
→ Programmable modularity
This is what it takes to bring nations onchain.
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Maria Frackowiak 🇦🇪 retweeted
Mar 3
ZK Talks 🎙 – ADI Chain and the Rise of Stablecoins: Building Sovereign Blockchain Infrastructure on ZKsync | Andrey Lazorenko ( @AndreyLazorenko )
In this episode of ZK Talks, we asked @AndreyLazorenko, the CEO of @ADI_Foundation, the company behind @ADIChain_, about their latest developments, including the $DDSC Stablecoin, and their plans for the MENA Region and the Global South. Watch the full podcast to get new insights! 👀
Timestamps:
01:35 Introduction of Andrey Lazorenko and ADI Chain
04:58 Why the ADI Foundation Chose ZKsync
06:59 Experiences in Business Building and Management
08:05 Difference Between the ADI Chain and the ADI Foundation
11:01 What Can People Build on ADI Chain
14:02 Importance of the Privacy Narrative for ADI
18:28 The DDSC Stablecoin Launch
24:09 The Target Market for the UAE Dirham
25:24 Importance of Being EVM-Compliant
26:49 DDSC Stablecoin's Reserve Mechanism
30:43 Use Cases for the DDSC Stablecoin
33:09 Benefits of the ZK Technology
34:47 Plans for DDSC as Gas Fee Payments
36:51 ADI Chain's Hackathon Plans
38:37 Closing Messages
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نثمّن وعي أفراد المجتمع وتعاونهم الذي كان دائماً أحد أسباب نجاح إدارة مختلف الأزمات.
إن التزامكم بالتوجيهات الرسمية وتحليكم بالهدوء يعكس روح المسؤولية التي تميز مجتمع دولة الإمارات.
معاً نحافظ على أمن الوطن ونعزز الطمأنينة.
#الإمارات_أمن_وأمان
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Maria Frackowiak 🇦🇪 retweeted
Feb 28
Warning ⚠️
——-
The Public Prosecution warns against publishing or circulating rumors and information from unknown sources through social media platforms or any other technological means, due to the consequences thereof, including the spread of confusion and harm to the security and stability of society.
The Public Prosecution further emphasizes the necessity of obtaining information solely from official and accredited sources, and refraining from being influenced by content that is published or circulated without verification.
Any person who shares or reposts content from unknown sources shall be subject to legal accountability in accordance with the applicable legislation, even if they are not the original creator of such content.
Be aware and informed…
Information is a responsibility, and spreading rumors is a crime.
——-
#federal_public_prosecution
#Verify_The_Source
#Spread_Awareness
#No_To_Rumors
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The most dangerous thing about Dubai?
It makes your old goals look small.
Recently I was asked about one belief about success I had to unlearn.
I answered: That success has limits. Dubai proves it doesn’t.
And that’s the rule that flips your entire life here.
Because suddenly, you have everything right in front of you.
When you make the call to move to Dubai, you usually come with a plan.
A modest one, gradual, realistic.
A list of steps you want to accomplish over the next 1, 3, 5 years.
Let me stop you right there 😁
That list will shift completely.
3 years from now, you’ll laugh at that list.
Because you created it from the perspective of a limited mind.
And then you arrived in a place that doesn’t think in limits…
You can complain that Dubai puts pressure on you, that it’s fast, intense, demanding.
But you can’t deny one thing - you can become very successful here.
You don’t need a legacy business here or a family fund.
You can become self-made here with your drive, hard work, and ambition.
And yes, it doesn’t have limits. You see amazing, extraordinary visionaries turning bold ideas into reality almost daily.
So here’s the catch: once you sink into this city, your vision will change, mature, and grow.
And then you’ll need to put even more work in to make it real.
Are you ready to take that effort? 👀
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Maria Frackowiak 🇦🇪 retweeted
Feb 19
The strongest stablecoins aren't built on hype.
Boring is the ultimate feature, and the assets with practical utility always win.
With our DevRel, @Xidea404, joining the discussion at @EthereumDenver, the message on the ground was clear:
→ Stablecoins are most impactful in regions where the current financial infra is unreliable or underdeveloped
→ They give institutions and even governments access to global liquidity and markets
→ Retail increasingly uses them for yield above traditional banking
Stablecoins seeing adoption are those preferred for conservative use cases, supported by liquid reserves, transparent disclosures, and efficient redemption mechanisms.
The market doesn't chase trends.
It rewards infra that performs when it matters most.
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