Strategy. Substance. Service.
Joined February 2010
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This week, we hosted a panel with @SyracuseIDJC exploring new @pewresearch data on Americans’ views on foreign policy and the United States' role in the world.
The findings illuminated Americans’ mindsets — critical context for communicating effectively with U.S. audiences.
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The data also showed Americans' views on the USA & the world are not static — narratives shift opinions daily. It's important to stay on top of where your audience is so your message resonates.
A special thanks to our speakers! @danbalz @margarettalev @RichardWike @PeteJanhunen
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How are Americans’ views on foreign policy shifting & what does that mean for communicators, policymakers and global stakeholders?
Join us & @SyracuseIDJC on May 13 to find out & explore the latest @pewresearch data. docs.google.com/forms/d/e/1F…
@danbalz @margarettalev @RichardWike
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Join The Fratelli Group and @SyracuseIDJC for an in-person panel discussion exploring the latest @pewresearch data about Americans’ views on foreign policy and the United States’ role in the world — from the war in Iran, to tariffs and beyond.
Register: docs.google.com/forms/d/e/1F…
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Our expert speakers will help you better connect with your key audiences:
— @danbalz, Former Chief Correspondent, @washingtonpost
— @margarettalev, Kramer Director, @SyracuseIDJC; Journalist
— @RichardWike, Director of Global Attitudes Research, @pewresearch
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As writers, we nerd out on language & how it's evolving. This piece from @nytimes meditates on the rise of social media-driven idioms — for example, describing something as having certain “energy,” saying “it’s giving [noun]” or adding the suffix “-coded.” nytimes.com/2026/04/16/magaz…
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It also asks the question: Are these idioms a powerful way to express the inexpressable? Or just a vague intellectual shortcut? Let us know what you think! nytimes.com/2026/04/16/magaz…
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.@axios says AI chatbots are the "new media center of gravity" — with companies like Tubi, Spotify and Ticketmaster integrating services within ChatGPT.
But while the promise of a universal interface may be convenient, it presents a challenge for communicators and brands.⬇️
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What happens when your company channels are no longer the user's first destination, but a plug-in for their AI of choice?
If your customer never sees your user interface, your colors or your carefully crafted user journey, what's left of your brand?
axios.com/newsletters/axios-…
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.@ezraklein’s latest musings on AI & McLuhanism explore how more people & companies are “writing for the AI” — treating their work as fuel to inform future AI outputs.
As communicators, we think about this in terms of GEO, writing in ways AI can use to inform overviews & search.
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At the same time, maintaining a critical eye & a strong editorial hand on AI's outputs is essential. These systems are designed to flatter our ideas, which is why human judgment still matters. This is central to our work at The Fratelli Group.
Learn more: fratelli.com/what-we-do/
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Hollywood reboot fatigue is real — but @Disney's 20th anniversary special for Hannah Montana — the “Hannahversary,” as Miley Cyrus calls it — actually works. nbcnews.com/pop-culture/pop-…
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It works not just because of the perfectly executed Y2K aesthetic or because Miley is in a place to revisit the show on her own terms — but because it doesn't try to recreate the past, it simply celebrates it, meeting audiences where they are now.
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2 important shifts for communicators today:
1️⃣ Since Google launched AI Overviews, news searches ending without a click have grown from 56% to ~69% in a year.
2️⃣ For brand-specific queries, 57% of LLM citations come from reviews, forums like Reddit & other third-parties.
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As AI becomes customers' first stop, authority is shifting away from brand-owned content and toward third-party, independent voices, making earned media, expert commentary and authentic customer experiences more important than ever for your brand's reputation.
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We post a lot about AI because we think it is an incredibly useful tool. But as writers, we recognize that a bad first draft, however painful, can sometimes be the only way to uncover truly original ideas.
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This piece from @TheAtlantic explores the trade-offs of AI-generated writing, asking the question: What if writing didn't have to be hard? theatlantic.com/newsletters/…
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Our office’s Gen Z-ers have been obsessed with Hulu’s “Love Story.” Maybe we’re just drawn to the 90s aesthetic. But maybe the show’s success is tapping into a real craving for slower, more intentional ways of connecting. youtu.be/Gw2RakWShdE?si=0KAq…
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We romanticize a pre-smartphone, pre-social media era when people met in person, cultivated mystery and lived in the real world.
So, is it nostalgia? A shift toward real-life interaction? Or just a well-made drama about beautiful people? Let us know what you think!
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You can't control what goes viral, but you can lean into the bit.
A video of McDonald’s CEO taste-testing the new Big Arch burger blew up for all the "wrong" reasons. Now early sales are beating expectations and Chris Kempczinski’s followers are up 30%.
axios.com/newsletters/axios-…
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