Inspiration and information for dedicated coffee and tea professionals. Since 1992. #FreshCupMagazine
Joined January 2013
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The city of São Paulo might not seem like a natural place to cultivate coffee. Would you believe, then, that it’s actually home to the world’s largest urban coffee farm?
🔗 freshcup.com/BRUrbanCoffee
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In his latest story, Fionn Pooler talks to several specialty roasters, who have gone all in on freezing their beans.
It can be incredibly effective at preserving coffee at peak freshness—even, in some cases, after 10 years.
🔗 freshcup.com/FrozenCoffeeK
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A team of German researchers wanted to find out why people aren’t squirming as they sip their morning cup of coffee due to caffeine bitterness.
The answer lies with a group of compounds called melanoidins.
🔗 freshcup.com/CaffeineBittern…
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Featured, this week in Coffee News Club, an earthquake has destroyed already-fragile water systems in Kona.
Learn more at the link in our bio.
🔗 freshcup.com/KonaWaterTank
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Caffeine is extremely bitter. So why doesn’t the bitterness overwhelm your morning cup? An earthquake in Hawaii destroys water systems on coffee farms. Colombia is launching a university program dedicated to coffee.
🔗 freshcup.com/CoffeeNewsJune8
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Researchers have been looking for ways to repurpose spent grounds, from using it to make concrete stronger to filtering polluted water and creating biofuels. Now, the Korean government wants to use coffee waste to fuel airplanes.
🔗 freshcup.com/CoffeeJetFuel
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Haley Greene explores cafes’ changing relationship to Instagram. As the platform has become more demanding—with expectations around always-on content and video formats—many businesses are deciding their investment in it is no longer worth it.
🔗 freshcup.com/CafesLeavingIG
ALT Instagram Used to Be a Must. Some Coffee Shops Are Walking Away.
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In her new story, Sohel Sarkar explores the origins of this anti-robusta sentiment, and the challenges facing the country’s robusta producers.
🔗 freshcup.com/INRobusta70
ALT India’s Coffee Is 70% Robusta. Why Does Its Specialty Industry Avoid Drinking It?
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Featured, this week in Coffee News Club, this year is predicted to be a record harvest in Brazil. The latest survey from CONAB, Brazil’s equivalent to the USDA, forecasts that Brazil is set to harvest 66.7 million 60-kg bags of coffee.
🔗 freshcup.com/BRHarvestPrices
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Air travel could soon be powered by coffee waste. Plus, analysts predict record harvests in Brazil, and a new meta-study finds that—surprise, surprise—coffee impacts sleep.
The latest news in coffee and tea by Fionn Pooler.
🔗 freshcup.com/CoffeeNewsJune1
ALT Coffee News Club: Week of June 1
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Researchers at Kew Royal Botanic Gardens have identified a new family of hybrids of the liberica and excelsa coffee species. The researchers hope that their discovery will offer farmers another climate-resilient coffee alternative to arabica.
🔗 freshcup.com/LibexCoffee
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As Emily Meneses writes, to find success, owners need to figure out how to work with, not against, current conditions. That means taking a multi-pronged approach, and being judicious about the risks you take.
🔗 freshcup.com/StartCoffeeBiz
ALT Is Now a Good Time To Start a Coffee Business? Why Success Is More Possible Than You Might Think
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Haley Greene reports on the range of benefits that cold brew offers coffee shops, from driving revenue to engaging customers. The key is in its versatility. Plus, it speeds up service and makes workflows simple—especially in concentrate form.
🔗freshcup.com/ColdBrew2026
ALT How Cafes Are Using Cold Brew To Drive Sales in 2026
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This article was researched and written by Fresh Cup in partnership with our sponsor, Sunny Sky Products.
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Meet libex, the newly discovered hybrid that is climate resistant and could save coffee. Plus, Starbucks Korea faces backlash over a controversial promotional campaign, and a grab bag of coffee health news.
🔗 freshcup.com/CoffeeNewsMay26
ALT Coffee News Club: Week of May 26
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