Founder of the sustainable clothing brand FRIDA. 🌏

Joined August 2013
166 Photos and videos
Frida retweeted
ask them if they're so sustainable why all their garment workers on poverty wages, why haven't they signed up to the severance fund, and why do they refuse to sign the binding agreement on gender-based violence despite immense evidence it is a systemic issue in their supply chain
2
11
294
12 Apr 2021
There’s too many things I want to do I can’t niche down😭
10 Apr 2021
Launching a reallyyyy exciting giveaway tomorrow on our Instagram. Ahhhhh you don’t want to miss it 😅 instagram.com/frida_brnd?igs…
2
9 Apr 2021
I love Avril Lavigne so much x
5 Apr 2021
😡😡this makes me so angry!
Oh Polly why?! 😩 I know people say to take this as a back handed compliment & I get it... but when they rip off designs you’ve worked hard on, then produce them in a fast fashion format - they’re turning what was created in an ethical space into something fuelling the problem.
12 Mar 2021
Tofu is incredible, it’s so underrated
Frida retweeted
I think because 'sustainable' has (unhelpfully) become a word that gets applied to products, rather than processes- ie 'is this dress ''sustainable'?' Rather than 'are these systems of fashion production and consumption sustainable?' (Spoiler: no)
1
5
58
Frida retweeted
Who else remembers being told in high school that you should always shout "fire" when you're being sexually assaulted because people are more likely to care?
103
1,574
13,140
Frida retweeted
11 Mar 2021
It's always "why was she out alone at 9:30pm, and never "why was he out on the street planning to murder someone?"
73
36,992
185,730
Frida retweeted
10 Mar 2021
“Why didn’t she get a cab” .... you’ve clearly never been in a cab alone as a woman with even a SLIGHTLY weird driver
143
2,333
27,794
Frida retweeted
IF U R NOT ACTIVELY PARTICIPATING IN THE CURRENT DISCUSSION AROUND WOMENS SAFETY AS A MAN YOU ARE NOT DOING ENOUGH EVEN IF YOU YOURSELF ARE NOT SOLELY THE PROBLEM YOU BECOME PART OF IT IF YOU LEAD WITH IGNORANCE
1
20
38
Frida retweeted
every woman knows it’s not all men. but we don’t know WHICH men. so we stay wary of ALL men. it’s not rocket science
2,241
158,473
725,652
8 Mar 2021
It’s international women’s day and we are talking all things women in business (specifically in the fashion industry) in this weeks newsletter. Make sure to subscribe! mailchi.mp/663da0c14eb4/subs…

5 Mar 2021
I miss Sweden with my whole heart💔
2 Mar 2021
There’s nothing more annoying than having loads of unfinished tasks😫 need to get back into time blocking
1
Frida retweeted
Editor @AnnabelMulliner is joined by @FridaWaywell to talk all things sustainability and learn more about the brand! Make sure to join this Wednesday at 7:30pm over on Frida's Instagram ⬇️ instagram.com/frida_brnd/
2
2
27 Feb 2021
New colour - this gorgeous brown🤎 Made from recycled fabrics and double lined of course. Quality always🌙
Frida retweeted
Antonia Devereux introduces us to a new and eco-conscious fashion brand, FRIDA, that creates made to order pieces from bamboo fabrics, while promoting slow fashion and ethical practises. [sponsored] #fashion #sustainablefashion #lifestyle #sustainability bit.ly/3bG3G4N

1
2
26 Feb 2021
Social media makes people want to buy fast fashion like CRAZY. Because it’s still seen as “cool” especially now Bcos you can be an ambassador for almost any fast fashion brand